How to Keep Your Food Supply Chain Fresh:

This new case study examines supply chain issues faced by food retailers as consumers demand greater variety, more fresh produce, and year-round access to exotic products--ranging from Fair Trade coffee from Bali to fresh-cut roses from Kenya. It discusses what managers must do to manage increased s...

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Bibliographic Details
Main Authors: Munson, Chuck (Author), McNamara, Tom (Author), Marsillac, Erika (Author)
Corporate Authors: O'Reilly for Higher Education (Firm) (Contributor), Safari, an O'Reilly Media Company (Contributor)
Format: Electronic eBook
Language:English
Published: [Place of publication not identified] Pearson 2013
Edition:1st edition.
Subjects:
Links:https://learning.oreilly.com/library/view/-/9780133758375/?ar
Summary:This new case study examines supply chain issues faced by food retailers as consumers demand greater variety, more fresh produce, and year-round access to exotic products--ranging from Fair Trade coffee from Bali to fresh-cut roses from Kenya. It discusses what managers must do to manage increased supply chain complexity, use real-time data more effectively, forecast and model more accurately, and make better decisions when the cost of mistakes can be catastrophic. Throughout, it focuses on realistic issues and challenges, offering exceptional value to both students and practitioners. Authors: Tom McNamara, ESC-Rennes; Erika Marsillac, Old Dominion University.
Item Description:Online resource; Title from title page (viewed September 11, 2013)
Physical Description:1 Online-Ressource (5 Seiten)
ISBN:9780133758375
0133758370