The native advertising advantage: build authentic content that revolutionizes digital marketing and drives revenue growth
Gleaned from dozens of interviews with advertisers; marketers; software developers; journalists; and publishers; this book reveals why native advertising is an effective tool in any companys digital marketing strategyand how to use it to build new revenue streams. --
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York
McGraw-Hill Education
[2017]
|
| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/9781259835698/?ar |
| Summary: | Gleaned from dozens of interviews with advertisers; marketers; software developers; journalists; and publishers; this book reveals why native advertising is an effective tool in any companys digital marketing strategyand how to use it to build new revenue streams. -- |
| Item Description: | Includes bibliographical references and index. - Print version record and CIP data provided by publisher |
| Physical Description: | 1 online resource |
| ISBN: | 9781259835698 1259835693 1259835685 9781259835681 |
Staff View
MARC
| LEADER | 00000cam a22000002c 4500 | ||
|---|---|---|---|
| 001 | ZDB-30-ORH-047558482 | ||
| 003 | DE-627-1 | ||
| 005 | 20240228120309.0 | ||
| 007 | cr uuu---uuuuu | ||
| 008 | 191023s2017 xx |||||o 00| ||eng c | ||
| 020 | |a 9781259835698 |c ebook |9 978-1-259-83569-8 | ||
| 020 | |a 1259835693 |c ebook |9 1-259-83569-3 | ||
| 020 | |a 1259835685 |9 1-259-83568-5 | ||
| 020 | |a 9781259835681 |9 978-1-259-83568-1 | ||
| 035 | |a (DE-627-1)047558482 | ||
| 035 | |a (DE-599)KEP047558482 | ||
| 035 | |a (ORHE)9781259835698 | ||
| 035 | |a (DE-627-1)047558482 | ||
| 040 | |a DE-627 |b ger |c DE-627 |e rda | ||
| 041 | |a eng | ||
| 082 | 0 | |a 659.14/4 |2 23 | |
| 100 | 1 | |a Smith, Mike |d 1966- |e VerfasserIn |4 aut | |
| 245 | 1 | 4 | |a The native advertising advantage |b build authentic content that revolutionizes digital marketing and drives revenue growth |c Mike Smith |
| 264 | 1 | |a New York |b McGraw-Hill Education |c [2017] | |
| 300 | |a 1 online resource | ||
| 336 | |a Text |b txt |2 rdacontent | ||
| 337 | |a Computermedien |b c |2 rdamedia | ||
| 338 | |a Online-Ressource |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index. - Print version record and CIP data provided by publisher | ||
| 520 | |a Gleaned from dozens of interviews with advertisers; marketers; software developers; journalists; and publishers; this book reveals why native advertising is an effective tool in any companys digital marketing strategyand how to use it to build new revenue streams. -- | ||
| 650 | 0 | |a Internet advertising | |
| 650 | 0 | |a Internet marketing | |
| 650 | 4 | |a Publicité sur Internet | |
| 650 | 4 | |a Marketing sur Internet | |
| 650 | 4 | |a Internet advertising | |
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Online-Marketing | |
| 776 | 1 | |z 9781259835681 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 9781259835681 |
| 966 | 4 | 0 | |l DE-91 |p ZDB-30-ORH |q TUM_PDA_ORH |u https://learning.oreilly.com/library/view/-/9781259835698/?ar |m X:ORHE |x Aggregator |z lizenzpflichtig |3 Volltext |
| 912 | |a ZDB-30-ORH | ||
| 912 | |a ZDB-30-ORH | ||
| 951 | |a BO | ||
| 912 | |a ZDB-30-ORH | ||
| 049 | |a DE-91 | ||
Record in the Search Index
| DE-BY-TUM_katkey | ZDB-30-ORH-047558482 |
|---|---|
| _version_ | 1833357087404457984 |
| adam_text | |
| any_adam_object | |
| author | Smith, Mike 1966- |
| author_facet | Smith, Mike 1966- |
| author_role | aut |
| author_sort | Smith, Mike 1966- |
| author_variant | m s ms |
| building | Verbundindex |
| bvnumber | localTUM |
| collection | ZDB-30-ORH |
| ctrlnum | (DE-627-1)047558482 (DE-599)KEP047558482 (ORHE)9781259835698 |
| dewey-full | 659.14/4 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.14/4 |
| dewey-search | 659.14/4 |
| dewey-sort | 3659.14 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01978cam a22004812c 4500</leader><controlfield tag="001">ZDB-30-ORH-047558482</controlfield><controlfield tag="003">DE-627-1</controlfield><controlfield tag="005">20240228120309.0</controlfield><controlfield tag="007">cr uuu---uuuuu</controlfield><controlfield tag="008">191023s2017 xx |||||o 00| ||eng c</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781259835698</subfield><subfield code="c">ebook</subfield><subfield code="9">978-1-259-83569-8</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1259835693</subfield><subfield code="c">ebook</subfield><subfield code="9">1-259-83569-3</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1259835685</subfield><subfield code="9">1-259-83568-5</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781259835681</subfield><subfield code="9">978-1-259-83568-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-627-1)047558482</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)KEP047558482</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ORHE)9781259835698</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-627-1)047558482</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-627</subfield><subfield code="b">ger</subfield><subfield code="c">DE-627</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1=" " ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.14/4</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Smith, Mike</subfield><subfield code="d">1966-</subfield><subfield code="e">VerfasserIn</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="4"><subfield code="a">The native advertising advantage</subfield><subfield code="b">build authentic content that revolutionizes digital marketing and drives revenue growth</subfield><subfield code="c">Mike Smith</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York</subfield><subfield code="b">McGraw-Hill Education</subfield><subfield code="c">[2017]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">Text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">Computermedien</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">Online-Ressource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index. - Print version record and CIP data provided by publisher</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Gleaned from dozens of interviews with advertisers; marketers; software developers; journalists; and publishers; this book reveals why native advertising is an effective tool in any companys digital marketing strategyand how to use it to build new revenue streams. --</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Internet advertising</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Internet marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Publicité sur Internet</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing sur Internet</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet advertising</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Online-Marketing</subfield></datafield><datafield tag="776" ind1="1" ind2=" "><subfield code="z">9781259835681</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">9781259835681</subfield></datafield><datafield tag="966" ind1="4" ind2="0"><subfield code="l">DE-91</subfield><subfield code="p">ZDB-30-ORH</subfield><subfield code="q">TUM_PDA_ORH</subfield><subfield code="u">https://learning.oreilly.com/library/view/-/9781259835698/?ar</subfield><subfield code="m">X:ORHE</subfield><subfield code="x">Aggregator</subfield><subfield code="z">lizenzpflichtig</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-ORH</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-ORH</subfield></datafield><datafield tag="951" ind1=" " ind2=" "><subfield code="a">BO</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-ORH</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-91</subfield></datafield></record></collection> |
| id | ZDB-30-ORH-047558482 |
| illustrated | Not Illustrated |
| indexdate | 2025-05-28T09:46:07Z |
| institution | BVB |
| isbn | 9781259835698 1259835693 1259835685 9781259835681 |
| language | English |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM |
| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 online resource |
| psigel | ZDB-30-ORH TUM_PDA_ORH ZDB-30-ORH |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | McGraw-Hill Education |
| record_format | marc |
| spelling | Smith, Mike 1966- VerfasserIn aut The native advertising advantage build authentic content that revolutionizes digital marketing and drives revenue growth Mike Smith New York McGraw-Hill Education [2017] 1 online resource Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references and index. - Print version record and CIP data provided by publisher Gleaned from dozens of interviews with advertisers; marketers; software developers; journalists; and publishers; this book reveals why native advertising is an effective tool in any companys digital marketing strategyand how to use it to build new revenue streams. -- Internet advertising Internet marketing Publicité sur Internet Marketing sur Internet Online-Marketing 9781259835681 Erscheint auch als Druck-Ausgabe 9781259835681 |
| spellingShingle | Smith, Mike 1966- The native advertising advantage build authentic content that revolutionizes digital marketing and drives revenue growth Internet advertising Internet marketing Publicité sur Internet Marketing sur Internet Online-Marketing |
| title | The native advertising advantage build authentic content that revolutionizes digital marketing and drives revenue growth |
| title_auth | The native advertising advantage build authentic content that revolutionizes digital marketing and drives revenue growth |
| title_exact_search | The native advertising advantage build authentic content that revolutionizes digital marketing and drives revenue growth |
| title_full | The native advertising advantage build authentic content that revolutionizes digital marketing and drives revenue growth Mike Smith |
| title_fullStr | The native advertising advantage build authentic content that revolutionizes digital marketing and drives revenue growth Mike Smith |
| title_full_unstemmed | The native advertising advantage build authentic content that revolutionizes digital marketing and drives revenue growth Mike Smith |
| title_short | The native advertising advantage |
| title_sort | native advertising advantage build authentic content that revolutionizes digital marketing and drives revenue growth |
| title_sub | build authentic content that revolutionizes digital marketing and drives revenue growth |
| topic | Internet advertising Internet marketing Publicité sur Internet Marketing sur Internet Online-Marketing |
| topic_facet | Internet advertising Internet marketing Publicité sur Internet Marketing sur Internet Online-Marketing |
| work_keys_str_mv | AT smithmike thenativeadvertisingadvantagebuildauthenticcontentthatrevolutionizesdigitalmarketinganddrivesrevenuegrowth AT smithmike nativeadvertisingadvantagebuildauthenticcontentthatrevolutionizesdigitalmarketinganddrivesrevenuegrowth |