The native advertising advantage: build authentic content that revolutionizes digital marketing and drives revenue growth
Gleaned from dozens of interviews with advertisers; marketers; software developers; journalists; and publishers; this book reveals why native advertising is an effective tool in any companys digital marketing strategyand how to use it to build new revenue streams. --
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
New York
McGraw-Hill Education
[2017]
|
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9781259835698/?ar |
| Zusammenfassung: | Gleaned from dozens of interviews with advertisers; marketers; software developers; journalists; and publishers; this book reveals why native advertising is an effective tool in any companys digital marketing strategyand how to use it to build new revenue streams. -- |
| Beschreibung: | Includes bibliographical references and index. - Print version record and CIP data provided by publisher |
| Umfang: | 1 online resource |
| ISBN: | 9781259835698 1259835693 1259835685 9781259835681 |
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| spelling | Smith, Mike 1966- VerfasserIn aut The native advertising advantage build authentic content that revolutionizes digital marketing and drives revenue growth Mike Smith New York McGraw-Hill Education [2017] 1 online resource Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references and index. - Print version record and CIP data provided by publisher Gleaned from dozens of interviews with advertisers; marketers; software developers; journalists; and publishers; this book reveals why native advertising is an effective tool in any companys digital marketing strategyand how to use it to build new revenue streams. -- Internet advertising Internet marketing Publicité sur Internet Marketing sur Internet Online-Marketing 9781259835681 Erscheint auch als Druck-Ausgabe 9781259835681 |
| spellingShingle | Smith, Mike 1966- The native advertising advantage build authentic content that revolutionizes digital marketing and drives revenue growth Internet advertising Internet marketing Publicité sur Internet Marketing sur Internet Online-Marketing |
| title | The native advertising advantage build authentic content that revolutionizes digital marketing and drives revenue growth |
| title_auth | The native advertising advantage build authentic content that revolutionizes digital marketing and drives revenue growth |
| title_exact_search | The native advertising advantage build authentic content that revolutionizes digital marketing and drives revenue growth |
| title_full | The native advertising advantage build authentic content that revolutionizes digital marketing and drives revenue growth Mike Smith |
| title_fullStr | The native advertising advantage build authentic content that revolutionizes digital marketing and drives revenue growth Mike Smith |
| title_full_unstemmed | The native advertising advantage build authentic content that revolutionizes digital marketing and drives revenue growth Mike Smith |
| title_short | The native advertising advantage |
| title_sort | native advertising advantage build authentic content that revolutionizes digital marketing and drives revenue growth |
| title_sub | build authentic content that revolutionizes digital marketing and drives revenue growth |
| topic | Internet advertising Internet marketing Publicité sur Internet Marketing sur Internet Online-Marketing |
| topic_facet | Internet advertising Internet marketing Publicité sur Internet Marketing sur Internet Online-Marketing |
| work_keys_str_mv | AT smithmike thenativeadvertisingadvantagebuildauthenticcontentthatrevolutionizesdigitalmarketinganddrivesrevenuegrowth AT smithmike nativeadvertisingadvantagebuildauthenticcontentthatrevolutionizesdigitalmarketinganddrivesrevenuegrowth |