Advertising strategy: A communication theory approach
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
Praeger
1980
|
| Series: | Praeger special studies.
|
| Subjects: | |
| Physical Description: | VII, 301 S. graph.Darst. |
| ISBN: | 0030559065 |
Staff View
MARC
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| 245 | 1 | 0 | |a Advertising strategy |b A communication theory approach |c Larry Percy ; John R. Rossiter |
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Record in the Search Index
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|---|---|
| any_adam_object | |
| author | Percy, Larry Rossiter, John R. |
| author_GND | (DE-588)170799492 (DE-588)143307428 |
| author_facet | Percy, Larry Rossiter, John R. |
| author_role | aut aut |
| author_sort | Percy, Larry |
| author_variant | l p lp j r r jr jrr |
| building | Verbundindex |
| bvnumber | BV003364419 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5821 |
| callnumber-raw | HF5821 |
| callnumber-search | HF5821 |
| callnumber-sort | HF 45821 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)5777106 (DE-599)BVBBV003364419 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV003364419 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T08:03:16Z |
| institution | BVB |
| isbn | 0030559065 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002125163 |
| oclc_num | 5777106 |
| open_access_boolean | |
| owner | DE-12 DE-384 DE-703 DE-739 DE-83 DE-188 |
| owner_facet | DE-12 DE-384 DE-703 DE-739 DE-83 DE-188 |
| physical | VII, 301 S. graph.Darst. |
| publishDate | 1980 |
| publishDateSearch | 1980 |
| publishDateSort | 1980 |
| publisher | Praeger |
| record_format | marc |
| series2 | Praeger special studies. |
| spelling | Percy, Larry Verfasser (DE-588)170799492 aut Advertising strategy A communication theory approach Larry Percy ; John R. Rossiter New York Praeger 1980 VII, 301 S. graph.Darst. txt rdacontent n rdamedia nc rdacarrier Praeger special studies. Plans médias Publicité Advertising Advertising media planning Werbung (DE-588)4065541-6 gnd rswk-swf Werbeplanung (DE-588)4130474-3 gnd rswk-swf Informationstheorie (DE-588)4026927-9 gnd rswk-swf Werbung (DE-588)4065541-6 s Informationstheorie (DE-588)4026927-9 s DE-604 Werbeplanung (DE-588)4130474-3 s 1\p DE-604 Rossiter, John R. Verfasser (DE-588)143307428 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Percy, Larry Rossiter, John R. Advertising strategy A communication theory approach Plans médias Publicité Advertising Advertising media planning Werbung (DE-588)4065541-6 gnd Werbeplanung (DE-588)4130474-3 gnd Informationstheorie (DE-588)4026927-9 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4130474-3 (DE-588)4026927-9 |
| title | Advertising strategy A communication theory approach |
| title_auth | Advertising strategy A communication theory approach |
| title_exact_search | Advertising strategy A communication theory approach |
| title_full | Advertising strategy A communication theory approach Larry Percy ; John R. Rossiter |
| title_fullStr | Advertising strategy A communication theory approach Larry Percy ; John R. Rossiter |
| title_full_unstemmed | Advertising strategy A communication theory approach Larry Percy ; John R. Rossiter |
| title_short | Advertising strategy |
| title_sort | advertising strategy a communication theory approach |
| title_sub | A communication theory approach |
| topic | Plans médias Publicité Advertising Advertising media planning Werbung (DE-588)4065541-6 gnd Werbeplanung (DE-588)4130474-3 gnd Informationstheorie (DE-588)4026927-9 gnd |
| topic_facet | Plans médias Publicité Advertising Advertising media planning Werbung Werbeplanung Informationstheorie |
| work_keys_str_mv | AT percylarry advertisingstrategyacommunicationtheoryapproach AT rossiterjohnr advertisingstrategyacommunicationtheoryapproach |