Advertising strategy: A communication theory approach
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
New York
Praeger
1980
|
| Schriftenreihe: | Praeger special studies.
|
| Schlagwörter: | |
| Umfang: | VII, 301 S. graph.Darst. |
| ISBN: | 0030559065 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV003364419 | ||
| 003 | DE-604 | ||
| 005 | 20200805 | ||
| 007 | t| | ||
| 008 | 900725s1980 xx d||| |||| 00||| eng d | ||
| 020 | |a 0030559065 |9 0-03-055906-5 | ||
| 035 | |a (OCoLC)5777106 | ||
| 035 | |a (DE-599)BVBBV003364419 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-12 |a DE-384 |a DE-703 |a DE-739 |a DE-83 |a DE-188 | ||
| 050 | 0 | |a HF5821 | |
| 082 | 0 | |a 659.1 | |
| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 100 | 1 | |a Percy, Larry |e Verfasser |0 (DE-588)170799492 |4 aut | |
| 245 | 1 | 0 | |a Advertising strategy |b A communication theory approach |c Larry Percy ; John R. Rossiter |
| 264 | 1 | |a New York |b Praeger |c 1980 | |
| 300 | |a VII, 301 S. |b graph.Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Praeger special studies. | |
| 650 | 4 | |a Plans médias | |
| 650 | 4 | |a Publicité | |
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Advertising media planning | |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbeplanung |0 (DE-588)4130474-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Informationstheorie |0 (DE-588)4026927-9 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | 1 | |a Informationstheorie |0 (DE-588)4026927-9 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Werbeplanung |0 (DE-588)4130474-3 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Rossiter, John R. |e Verfasser |0 (DE-588)143307428 |4 aut | |
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-002125163 | |
| 980 | 4 | |a (DE-12)AK16870867 | |
| 980 | 4 | |a (DE-12)AK18821033 | |
Datensatz im Suchindex
| _version_ | 1818945699964780544 |
|---|---|
| any_adam_object | |
| author | Percy, Larry Rossiter, John R. |
| author_GND | (DE-588)170799492 (DE-588)143307428 |
| author_facet | Percy, Larry Rossiter, John R. |
| author_role | aut aut |
| author_sort | Percy, Larry |
| author_variant | l p lp j r r jr jrr |
| building | Verbundindex |
| bvnumber | BV003364419 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5821 |
| callnumber-raw | HF5821 |
| callnumber-search | HF5821 |
| callnumber-sort | HF 45821 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)5777106 (DE-599)BVBBV003364419 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01666nam a2200493 c 4500</leader><controlfield tag="001">BV003364419</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20200805 </controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">900725s1980 xx d||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0030559065</subfield><subfield code="9">0-03-055906-5</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)5777106</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV003364419</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-12</subfield><subfield code="a">DE-384</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-739</subfield><subfield code="a">DE-83</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5821</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.1</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 630</subfield><subfield code="0">(DE-625)141916:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Percy, Larry</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)170799492</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Advertising strategy</subfield><subfield code="b">A communication theory approach</subfield><subfield code="c">Larry Percy ; John R. Rossiter</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York</subfield><subfield code="b">Praeger</subfield><subfield code="c">1980</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">VII, 301 S.</subfield><subfield code="b">graph.Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Praeger special studies.</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Plans médias</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Publicité</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising media planning</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbeplanung</subfield><subfield code="0">(DE-588)4130474-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Informationstheorie</subfield><subfield code="0">(DE-588)4026927-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Informationstheorie</subfield><subfield code="0">(DE-588)4026927-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Werbeplanung</subfield><subfield code="0">(DE-588)4130474-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Rossiter, John R.</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)143307428</subfield><subfield code="4">aut</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-002125163</subfield></datafield><datafield tag="980" ind1="4" ind2=" "><subfield code="a">(DE-12)AK16870867</subfield></datafield><datafield tag="980" ind1="4" ind2=" "><subfield code="a">(DE-12)AK18821033</subfield></datafield></record></collection> |
| id | DE-604.BV003364419 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T08:03:16Z |
| institution | BVB |
| isbn | 0030559065 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002125163 |
| oclc_num | 5777106 |
| open_access_boolean | |
| owner | DE-12 DE-384 DE-703 DE-739 DE-83 DE-188 |
| owner_facet | DE-12 DE-384 DE-703 DE-739 DE-83 DE-188 |
| physical | VII, 301 S. graph.Darst. |
| publishDate | 1980 |
| publishDateSearch | 1980 |
| publishDateSort | 1980 |
| publisher | Praeger |
| record_format | marc |
| series2 | Praeger special studies. |
| spelling | Percy, Larry Verfasser (DE-588)170799492 aut Advertising strategy A communication theory approach Larry Percy ; John R. Rossiter New York Praeger 1980 VII, 301 S. graph.Darst. txt rdacontent n rdamedia nc rdacarrier Praeger special studies. Plans médias Publicité Advertising Advertising media planning Werbung (DE-588)4065541-6 gnd rswk-swf Werbeplanung (DE-588)4130474-3 gnd rswk-swf Informationstheorie (DE-588)4026927-9 gnd rswk-swf Werbung (DE-588)4065541-6 s Informationstheorie (DE-588)4026927-9 s DE-604 Werbeplanung (DE-588)4130474-3 s 1\p DE-604 Rossiter, John R. Verfasser (DE-588)143307428 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Percy, Larry Rossiter, John R. Advertising strategy A communication theory approach Plans médias Publicité Advertising Advertising media planning Werbung (DE-588)4065541-6 gnd Werbeplanung (DE-588)4130474-3 gnd Informationstheorie (DE-588)4026927-9 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4130474-3 (DE-588)4026927-9 |
| title | Advertising strategy A communication theory approach |
| title_auth | Advertising strategy A communication theory approach |
| title_exact_search | Advertising strategy A communication theory approach |
| title_full | Advertising strategy A communication theory approach Larry Percy ; John R. Rossiter |
| title_fullStr | Advertising strategy A communication theory approach Larry Percy ; John R. Rossiter |
| title_full_unstemmed | Advertising strategy A communication theory approach Larry Percy ; John R. Rossiter |
| title_short | Advertising strategy |
| title_sort | advertising strategy a communication theory approach |
| title_sub | A communication theory approach |
| topic | Plans médias Publicité Advertising Advertising media planning Werbung (DE-588)4065541-6 gnd Werbeplanung (DE-588)4130474-3 gnd Informationstheorie (DE-588)4026927-9 gnd |
| topic_facet | Plans médias Publicité Advertising Advertising media planning Werbung Werbeplanung Informationstheorie |
| work_keys_str_mv | AT percylarry advertisingstrategyacommunicationtheoryapproach AT rossiterjohnr advertisingstrategyacommunicationtheoryapproach |