Strategic marketing management in Asia: case studies and lessons across industries
With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help gro...
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| Weitere beteiligte Personen: | , , , , , |
|---|---|
| Format: | E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Bingley
Emerald Group Publishing Limited
2016
|
| Links: | https://doi.org/10.1108/9781786357458 |
| Zusammenfassung: | With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses. Featuring top academics and practitioners, this book helps academics and students understand key issues, especially in the context of changing economic and related challenges in the Asian markets. Multi-industry case studies address how market opportunities need to be created, how to leverage constrained capabilities, and how to create sustainable, competitive advantage to pursue profitable growth in Asia. The case studies are drawn from across Asia, including Bangladesh, India, Sri Lanka, Malaysia, Myanmar, Pakistan, Vietnam and Singapore. |
| Umfang: | 1 Online-Ressource (592 Seiten) |
| ISBN: | 9781786357458 (e-book) |
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| spelling | Strategic marketing management in Asia case studies and lessons across industries foreword by Jaideep Prabhu ; endorsements by Jagdish Sheth, Kasturi Rangan, Abdul Mannan ; edited by Syed Saad Andaleeb, Khalid Hasan Bingley Emerald Group Publishing Limited 2016 ©2017 1 Online-Ressource (592 Seiten) txt c cr With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses. Featuring top academics and practitioners, this book helps academics and students understand key issues, especially in the context of changing economic and related challenges in the Asian markets. Multi-industry case studies address how market opportunities need to be created, how to leverage constrained capabilities, and how to create sustainable, competitive advantage to pursue profitable growth in Asia. The case studies are drawn from across Asia, including Bangladesh, India, Sri Lanka, Malaysia, Myanmar, Pakistan, Vietnam and Singapore. Andaleeb, Syed Saad Ḥasan, Khālid Mannan, Abdul Prabhu, Jaideep C. Rangan, Kasturi Sheth, Jagdish N. Erscheint auch als Druck-Ausgabe 9781786357465 |
| spellingShingle | Strategic marketing management in Asia case studies and lessons across industries |
| title | Strategic marketing management in Asia case studies and lessons across industries |
| title_auth | Strategic marketing management in Asia case studies and lessons across industries |
| title_exact_search | Strategic marketing management in Asia case studies and lessons across industries |
| title_full | Strategic marketing management in Asia case studies and lessons across industries foreword by Jaideep Prabhu ; endorsements by Jagdish Sheth, Kasturi Rangan, Abdul Mannan ; edited by Syed Saad Andaleeb, Khalid Hasan |
| title_fullStr | Strategic marketing management in Asia case studies and lessons across industries foreword by Jaideep Prabhu ; endorsements by Jagdish Sheth, Kasturi Rangan, Abdul Mannan ; edited by Syed Saad Andaleeb, Khalid Hasan |
| title_full_unstemmed | Strategic marketing management in Asia case studies and lessons across industries foreword by Jaideep Prabhu ; endorsements by Jagdish Sheth, Kasturi Rangan, Abdul Mannan ; edited by Syed Saad Andaleeb, Khalid Hasan |
| title_short | Strategic marketing management in Asia |
| title_sort | strategic marketing management in asia case studies and lessons across industries |
| title_sub | case studies and lessons across industries |
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