Multi-channel marketing, branding and retail design: new challenges and opportunities
Recently, many researchers have found that their work crosses the borders of design, branding and marketing. This orientation finds itself in contrast to the generally discipline-delineated world of academic journal publishing where cross-sector studies often find difficulties in acceptance (design-...
Gespeichert in:
| Weitere beteiligte Personen: | , , |
|---|---|
| Format: | E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Bingley
Emerald Group Publishing Limited
2016
|
| Links: | https://doi.org/10.1108/9781786354556 |
| Zusammenfassung: | Recently, many researchers have found that their work crosses the borders of design, branding and marketing. This orientation finds itself in contrast to the generally discipline-delineated world of academic journal publishing where cross-sector studies often find difficulties in acceptance (design-based work in marketing being particularly poorly represented). This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds. The span of the text goes from what may be regarded as micro-environmental issues of type design and the semiotics of brand meanings towards macro-environmental concerns of city design and ecological threat, all relative to living within any world (and all worlds) that businesses and consumers may co-create or are invited and welcomed to in their own multi-layered experience. |
| Umfang: | 1 Online-Ressource (272 Seiten) |
| ISBN: | 9781786354556 (e-book) |
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| spelling | Multi-channel marketing, branding and retail design new challenges and opportunities edited by Charles McIntyre, T.C. Melewar, Charles Dennis Bingley Emerald Group Publishing Limited 2016 ©2016 1 Online-Ressource (272 Seiten) txt c cr Recently, many researchers have found that their work crosses the borders of design, branding and marketing. This orientation finds itself in contrast to the generally discipline-delineated world of academic journal publishing where cross-sector studies often find difficulties in acceptance (design-based work in marketing being particularly poorly represented). This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds. The span of the text goes from what may be regarded as micro-environmental issues of type design and the semiotics of brand meanings towards macro-environmental concerns of city design and ecological threat, all relative to living within any world (and all worlds) that businesses and consumers may co-create or are invited and welcomed to in their own multi-layered experience. Dennis, Charles McIntyre, Charles 1955- Melewar, T. C. Erscheint auch als Druck-Ausgabe 9781786354563 |
| spellingShingle | Multi-channel marketing, branding and retail design new challenges and opportunities |
| title | Multi-channel marketing, branding and retail design new challenges and opportunities |
| title_auth | Multi-channel marketing, branding and retail design new challenges and opportunities |
| title_exact_search | Multi-channel marketing, branding and retail design new challenges and opportunities |
| title_full | Multi-channel marketing, branding and retail design new challenges and opportunities edited by Charles McIntyre, T.C. Melewar, Charles Dennis |
| title_fullStr | Multi-channel marketing, branding and retail design new challenges and opportunities edited by Charles McIntyre, T.C. Melewar, Charles Dennis |
| title_full_unstemmed | Multi-channel marketing, branding and retail design new challenges and opportunities edited by Charles McIntyre, T.C. Melewar, Charles Dennis |
| title_short | Multi-channel marketing, branding and retail design |
| title_sort | multi channel marketing branding and retail design new challenges and opportunities |
| title_sub | new challenges and opportunities |
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