The handbook of managing and marketing tourism experiences:
The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tou...
Gespeichert in:
| Weitere beteiligte Personen: | , |
|---|---|
| Format: | E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Bingley
Emerald Group Publishing Limited
2016
|
| Links: | https://doi.org/10.1108/9781786352897 |
| Zusammenfassung: | The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences. It has the following specific objectives: first to analyse the main issues and challenges related to tourism experience management and marketing; second, to present and discuss adequate analytical frameworks and tools; third to explore the adoption and implementation of approaches to managing and marketing experiences in various tourism contexts and industries; and finally to present and discuss case studies illustrating approaches adopted, methods implemented and best practices in addressing related issues. The book concludes by providing strategic management and marketing implications and recommendations for tourism businesses and destinations to enable them to successfully create, manage, market and evaluate tourism experiences. |
| Umfang: | 1 Online-Ressource (584 Seiten) |
| ISBN: | 9781786352897 (e-book) |
Internformat
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| spelling | The handbook of managing and marketing tourism experiences edited by Marios Sotiriadis, Dogan Gursoy Bingley Emerald Group Publishing Limited 2016 ©2016 1 Online-Ressource (584 Seiten) txt c cr The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences. It has the following specific objectives: first to analyse the main issues and challenges related to tourism experience management and marketing; second, to present and discuss adequate analytical frameworks and tools; third to explore the adoption and implementation of approaches to managing and marketing experiences in various tourism contexts and industries; and finally to present and discuss case studies illustrating approaches adopted, methods implemented and best practices in addressing related issues. The book concludes by providing strategic management and marketing implications and recommendations for tourism businesses and destinations to enable them to successfully create, manage, market and evaluate tourism experiences. Gursoy, Dogan Sotiriadis, Marios Erscheint auch als Druck-Ausgabe 9781786352903 |
| spellingShingle | The handbook of managing and marketing tourism experiences |
| title | The handbook of managing and marketing tourism experiences |
| title_auth | The handbook of managing and marketing tourism experiences |
| title_exact_search | The handbook of managing and marketing tourism experiences |
| title_full | The handbook of managing and marketing tourism experiences edited by Marios Sotiriadis, Dogan Gursoy |
| title_fullStr | The handbook of managing and marketing tourism experiences edited by Marios Sotiriadis, Dogan Gursoy |
| title_full_unstemmed | The handbook of managing and marketing tourism experiences edited by Marios Sotiriadis, Dogan Gursoy |
| title_short | The handbook of managing and marketing tourism experiences |
| title_sort | handbook of managing and marketing tourism experiences |
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