International marketing in the fast changing world:
Volume 26 of Advances in international marketing is devoted to a set of papers that attempt to develop new knowledge or refine the existing knowledge to account for the emerging international marketing issues in a fast changing world. These include topics such as dynamic capabilities of internationa...
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| Weitere beteiligte Personen: | , , |
|---|---|
| Format: | E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Bingley, U.K.
Emerald
2015
|
| Schriftenreihe: | Advances in international marketing
v. 26 |
| Links: | https://doi.org/10.1108/S1474-7979201526 |
| Zusammenfassung: | Volume 26 of Advances in international marketing is devoted to a set of papers that attempt to develop new knowledge or refine the existing knowledge to account for the emerging international marketing issues in a fast changing world. These include topics such as dynamic capabilities of international marketers, entrepreneurial orientation, rise of emerging markets MNCs, cultural and institutional distances, organizational learning and knowledge transfer in MNCs, and international marketing strategies in fast changing environments. Collectively, the papers in Volume 26 shed significant light on many emerging issues and form a solid foundation for future research. |
| Umfang: | 1 Online-Ressource (xvi, 288 Seiten) Illustrationen |
| ISBN: | 9781785602320 (electronic bk.) : |
| ISSN: | 1474-7979 |
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| isbn | 9781785602320 (electronic bk.) : |
| issn | 1474-7979 |
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| series2 | Advances in international marketing |
| spelling | International marketing in the fast changing world edited by Barbara Sto<U+0308>ttinger, Bodo B. Schlegelmilch, Shaoming Zou Bingley, U.K. Emerald 2015 1 Online-Ressource (xvi, 288 Seiten) Illustrationen txt c cr Advances in international marketing 1474-7979 v. 26 Volume 26 of Advances in international marketing is devoted to a set of papers that attempt to develop new knowledge or refine the existing knowledge to account for the emerging international marketing issues in a fast changing world. These include topics such as dynamic capabilities of international marketers, entrepreneurial orientation, rise of emerging markets MNCs, cultural and institutional distances, organizational learning and knowledge transfer in MNCs, and international marketing strategies in fast changing environments. Collectively, the papers in Volume 26 shed significant light on many emerging issues and form a solid foundation for future research. Schlegelmilch, Bodo B. Sto<U+0308>ttinger, Barbara Zou, Shaoming Erscheint auch als Druck-Ausgabe 9781785602337 |
| spellingShingle | International marketing in the fast changing world |
| title | International marketing in the fast changing world |
| title_auth | International marketing in the fast changing world |
| title_exact_search | International marketing in the fast changing world |
| title_full | International marketing in the fast changing world edited by Barbara Sto<U+0308>ttinger, Bodo B. Schlegelmilch, Shaoming Zou |
| title_fullStr | International marketing in the fast changing world edited by Barbara Sto<U+0308>ttinger, Bodo B. Schlegelmilch, Shaoming Zou |
| title_full_unstemmed | International marketing in the fast changing world edited by Barbara Sto<U+0308>ttinger, Bodo B. Schlegelmilch, Shaoming Zou |
| title_short | International marketing in the fast changing world |
| title_sort | international marketing in the fast changing world |
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