E-services adoption: processes by firms in developing nations
This volume serves to recognize the uniqueness of the moment; the number of new users of e-services worldwide will double during 2015-2018 (moving from 2 billion users mostly living in the developed nations to an additional 2 billion users mostly living in developing nations). This radical embrace...
Gespeichert in:
| Weitere beteiligte Personen: | , |
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| Format: | E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Bingley, U.K.
Emerald
2015
|
| Schriftenreihe: | Advances in business marketing and purchasing
23a |
| Links: | https://doi.org/10.1108/S1069-0964201523A |
| Zusammenfassung: | This volume serves to recognize the uniqueness of the moment; the number of new users of e-services worldwide will double during 2015-2018 (moving from 2 billion users mostly living in the developed nations to an additional 2 billion users mostly living in developing nations). This radical embrace of new e-service technologies will substantially improve the quality of lives for most residents globally. A profound happening occurring now! The new technologies combine rapidly delivering of a multitude of services at extremely low cost to adopters now having extremely low incomes relative to residents living in developed nations. Adoption of e-service among residents in developing nations ends the debate as to whether or not marketing to the bottom of the pyramid is possible. The more relevant issues focus on describing and explaining e-service adoption processes in developing nations. How are these processes being implemented? What obstacles had to be overcome in achieving these adoptions? How were these obstacles overcome? Read this volume for research providing useful answers to these questions. |
| Umfang: | 1 Online-Ressource (488 Seiten) Illustrationen |
| ISBN: | 9781785603242 (electronic bk.) : |
| ISSN: | 1069-0964 |
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| spelling | E-services adoption processes by firms in developing nations edited by Mohammed Quaddus, Arch G. Woodside Bingley, U.K. Emerald 2015 1 Online-Ressource (488 Seiten) Illustrationen txt c cr Advances in business marketing and purchasing 1069-0964 23a This volume serves to recognize the uniqueness of the moment; the number of new users of e-services worldwide will double during 2015-2018 (moving from 2 billion users mostly living in the developed nations to an additional 2 billion users mostly living in developing nations). This radical embrace of new e-service technologies will substantially improve the quality of lives for most residents globally. A profound happening occurring now! The new technologies combine rapidly delivering of a multitude of services at extremely low cost to adopters now having extremely low incomes relative to residents living in developed nations. Adoption of e-service among residents in developing nations ends the debate as to whether or not marketing to the bottom of the pyramid is possible. The more relevant issues focus on describing and explaining e-service adoption processes in developing nations. How are these processes being implemented? What obstacles had to be overcome in achieving these adoptions? How were these obstacles overcome? Read this volume for research providing useful answers to these questions. Quaddus, M. A. Woodside, Arch G. Erscheint auch als Druck-Ausgabe 9781785603259 |
| spellingShingle | E-services adoption processes by firms in developing nations |
| title | E-services adoption processes by firms in developing nations |
| title_auth | E-services adoption processes by firms in developing nations |
| title_exact_search | E-services adoption processes by firms in developing nations |
| title_full | E-services adoption processes by firms in developing nations edited by Mohammed Quaddus, Arch G. Woodside |
| title_fullStr | E-services adoption processes by firms in developing nations edited by Mohammed Quaddus, Arch G. Woodside |
| title_full_unstemmed | E-services adoption processes by firms in developing nations edited by Mohammed Quaddus, Arch G. Woodside |
| title_short | E-services adoption |
| title_sort | e services adoption processes by firms in developing nations |
| title_sub | processes by firms in developing nations |
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