Corporate social responsibility in the digital age:
Over the past half century, corporate social responsibility has become an important concept in management, marketing and communication literature. In the past twenty years a visible shift has been made into what was written about CSR: a move away from the financial benefits derived from such activit...
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| Weitere beteiligte Personen: | , , |
|---|---|
| Format: | E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Bingley, U.K.
Emerald
2015
|
| Schriftenreihe: | Developments in corporate governance and responsibility
v. 7 |
| Links: | https://doi.org/10.1108/S2043-052320157 |
| Zusammenfassung: | Over the past half century, corporate social responsibility has become an important concept in management, marketing and communication literature. In the past twenty years a visible shift has been made into what was written about CSR: a move away from the financial benefits derived from such activities towards reputational impact, stakeholder relationships and communication with a wide range of audiences being note. With social and digital media reshaping the way in which business is conducted, and with the number of companies embracing the new social medium for their marketing and communication programmers, this book re-examines CSR practices from a digital perspective. In doing so, it revisits some of the theoretical discussions about CSR while inquiring whether and how CSR can be applied online. This book examines key conceptual insights about corporate social responsibility and digital and social media, and explores best practices for online CSR. In this way, the volume explores the impact and influence of the new âsocialâ on responsibility and its feasibility, measurability and success in a boundary-less world. |
| Beschreibung: | Includes index. |
| Umfang: | 1 Online-Ressource (xvi, 272 Seiten) Illustrationen |
| ISBN: | 9781784415815 (electronic bk.) : |
| ISSN: | 2043-0523 |
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| 520 | |a Over the past half century, corporate social responsibility has become an important concept in management, marketing and communication literature. In the past twenty years a visible shift has been made into what was written about CSR: a move away from the financial benefits derived from such activities towards reputational impact, stakeholder relationships and communication with a wide range of audiences being note. With social and digital media reshaping the way in which business is conducted, and with the number of companies embracing the new social medium for their marketing and communication programmers, this book re-examines CSR practices from a digital perspective. In doing so, it revisits some of the theoretical discussions about CSR while inquiring whether and how CSR can be applied online. This book examines key conceptual insights about corporate social responsibility and digital and social media, and explores best practices for online CSR. In this way, the volume explores the impact and influence of the new âsocialâ on responsibility and its feasibility, measurability and success in a boundary-less world. | ||
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| spelling | Corporate social responsibility in the digital age edited by Ana Adi, Georgiana Grigore, David Crowther Bingley, U.K. Emerald 2015 1 Online-Ressource (xvi, 272 Seiten) Illustrationen txt c cr Developments in corporate governance and responsibility 2043-0523 v. 7 Includes index. Over the past half century, corporate social responsibility has become an important concept in management, marketing and communication literature. In the past twenty years a visible shift has been made into what was written about CSR: a move away from the financial benefits derived from such activities towards reputational impact, stakeholder relationships and communication with a wide range of audiences being note. With social and digital media reshaping the way in which business is conducted, and with the number of companies embracing the new social medium for their marketing and communication programmers, this book re-examines CSR practices from a digital perspective. In doing so, it revisits some of the theoretical discussions about CSR while inquiring whether and how CSR can be applied online. This book examines key conceptual insights about corporate social responsibility and digital and social media, and explores best practices for online CSR. In this way, the volume explores the impact and influence of the new âsocialâ on responsibility and its feasibility, measurability and success in a boundary-less world. Adi, Ana Crowther, David Grigore, Georgiana Erscheint auch als Druck-Ausgabe 9781784415822 |
| spellingShingle | Corporate social responsibility in the digital age |
| title | Corporate social responsibility in the digital age |
| title_auth | Corporate social responsibility in the digital age |
| title_exact_search | Corporate social responsibility in the digital age |
| title_full | Corporate social responsibility in the digital age edited by Ana Adi, Georgiana Grigore, David Crowther |
| title_fullStr | Corporate social responsibility in the digital age edited by Ana Adi, Georgiana Grigore, David Crowther |
| title_full_unstemmed | Corporate social responsibility in the digital age edited by Ana Adi, Georgiana Grigore, David Crowther |
| title_short | Corporate social responsibility in the digital age |
| title_sort | corporate social responsibility in the digital age |
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