Entrepreneurship in international marketing:
The latest volume in the Advances in international marketing series is a fresh addition to the international marketing literature, expanding the current knowledge in several significant ways. Divided in to two sections, the first part of Vol. 25 addresses important issues concerning entrepreneurship...
Gespeichert in:
| Weitere beteiligte Personen: | , , |
|---|---|
| Format: | E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Bingley, U.K.
Emerald
2015
|
| Schriftenreihe: | Advances in international marketing
v. 25 |
| Links: | https://doi.org/10.1108/S1474-7979201525 |
| Zusammenfassung: | The latest volume in the Advances in international marketing series is a fresh addition to the international marketing literature, expanding the current knowledge in several significant ways. Divided in to two sections, the first part of Vol. 25 addresses important issues concerning entrepreneurship in the international market. Pulling together papers authored by well-known scholars they look at issues such as born-global firms evolution, market orientation, alliance capabilities, customer orientation, and performance in the global market. Collectively, these papers shed significant new light on the role of entrepreneurship in born-global firms and exporting firms. The second part of Entrepreneurship in International Marketing brings together a collection of papers dealing with contemporary international marketing issues, including the conceptual domain of international marketing, global brands and luxury brands in emerging markets, international retail supply chains, and exit behaviour of FDI firms. |
| Umfang: | 1 Online-Ressource (xviii, 320 Seiten) Illustrationen |
| ISBN: | 9781784414474 (electronic bk.) : |
| ISSN: | 1474-7979 |
Internformat
MARC
| LEADER | 00000nam a2200000Ia 4500 | ||
|---|---|---|---|
| 001 | ZDB-55-ELD-bslw09325652 | ||
| 003 | UtOrBLW | ||
| 005 | 20150312140054.0 | ||
| 006 | m o d | ||
| 007 | cr un||||||||| | ||
| 008 | 150312s2015 enka o 000 0 eng d | ||
| 020 | |a 9781784414474 (electronic bk.) : | ||
| 080 | |a 658.8 | ||
| 245 | 0 | 0 | |a Entrepreneurship in international marketing |c edited by Shaoming Zou, Hui Xu, Linda Hui Shi |
| 264 | 1 | |a Bingley, U.K. |b Emerald |c 2015 | |
| 300 | |a 1 Online-Ressource (xviii, 320 Seiten) |b Illustrationen | ||
| 336 | |b txt | ||
| 337 | |b c | ||
| 338 | |b cr | ||
| 490 | 1 | |a Advances in international marketing |x 1474-7979 |v v. 25 | |
| 520 | |a The latest volume in the Advances in international marketing series is a fresh addition to the international marketing literature, expanding the current knowledge in several significant ways. Divided in to two sections, the first part of Vol. 25 addresses important issues concerning entrepreneurship in the international market. Pulling together papers authored by well-known scholars they look at issues such as born-global firms evolution, market orientation, alliance capabilities, customer orientation, and performance in the global market. Collectively, these papers shed significant new light on the role of entrepreneurship in born-global firms and exporting firms. The second part of Entrepreneurship in International Marketing brings together a collection of papers dealing with contemporary international marketing issues, including the conceptual domain of international marketing, global brands and luxury brands in emerging markets, international retail supply chains, and exit behaviour of FDI firms. | ||
| 700 | 1 | |a Shi, Linda Hui | |
| 700 | 1 | |a Xu, Hui | |
| 700 | 1 | |a Zou, Shaoming | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 9781784414481 |
| 966 | 4 | 0 | |l DE-91 |p ZDB-55-ELD |q TUM_PDA_ELD |u https://doi.org/10.1108/S1474-7979201525 |3 Volltext |
| 912 | |a ZDB-55-ELD | ||
| 912 | |a ZDB-55-ELD | ||
| 049 | |a DE-91 | ||
Datensatz im Suchindex
| DE-BY-TUM_katkey | ZDB-55-ELD-bslw09325652 |
|---|---|
| _version_ | 1825578279070859265 |
| adam_text | |
| any_adam_object | |
| author2 | Shi, Linda Hui Xu, Hui Zou, Shaoming |
| author2_role | |
| author2_variant | l h s lh lhs h x hx s z sz |
| author_facet | Shi, Linda Hui Xu, Hui Zou, Shaoming |
| author_sort | Shi, Linda Hui |
| building | Verbundindex |
| bvnumber | localTUM |
| collection | ZDB-55-ELD |
| format | eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01899nam a2200289Ia 4500</leader><controlfield tag="001">ZDB-55-ELD-bslw09325652</controlfield><controlfield tag="003">UtOrBLW</controlfield><controlfield tag="005">20150312140054.0</controlfield><controlfield tag="006">m o d </controlfield><controlfield tag="007">cr un|||||||||</controlfield><controlfield tag="008">150312s2015 enka o 000 0 eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781784414474 (electronic bk.) :</subfield></datafield><datafield tag="080" ind1=" " ind2=" "><subfield code="a">658.8</subfield></datafield><datafield tag="245" ind1="0" ind2="0"><subfield code="a">Entrepreneurship in international marketing</subfield><subfield code="c">edited by Shaoming Zou, Hui Xu, Linda Hui Shi</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Bingley, U.K.</subfield><subfield code="b">Emerald</subfield><subfield code="c">2015</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xviii, 320 Seiten)</subfield><subfield code="b">Illustrationen</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">Advances in international marketing</subfield><subfield code="x">1474-7979</subfield><subfield code="v">v. 25</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">The latest volume in the Advances in international marketing series is a fresh addition to the international marketing literature, expanding the current knowledge in several significant ways. Divided in to two sections, the first part of Vol. 25 addresses important issues concerning entrepreneurship in the international market. Pulling together papers authored by well-known scholars they look at issues such as born-global firms evolution, market orientation, alliance capabilities, customer orientation, and performance in the global market. Collectively, these papers shed significant new light on the role of entrepreneurship in born-global firms and exporting firms. The second part of Entrepreneurship in International Marketing brings together a collection of papers dealing with contemporary international marketing issues, including the conceptual domain of international marketing, global brands and luxury brands in emerging markets, international retail supply chains, and exit behaviour of FDI firms.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Shi, Linda Hui</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Xu, Hui</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Zou, Shaoming</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">9781784414481</subfield></datafield><datafield tag="966" ind1="4" ind2="0"><subfield code="l">DE-91</subfield><subfield code="p">ZDB-55-ELD</subfield><subfield code="q">TUM_PDA_ELD</subfield><subfield code="u">https://doi.org/10.1108/S1474-7979201525</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-55-ELD</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-55-ELD</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-91</subfield></datafield></record></collection> |
| id | ZDB-55-ELD-bslw09325652 |
| illustrated | Illustrated |
| indexdate | 2025-03-03T13:05:17Z |
| institution | BVB |
| isbn | 9781784414474 (electronic bk.) : |
| issn | 1474-7979 |
| language | English |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM |
| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource (xviii, 320 Seiten) Illustrationen |
| psigel | ZDB-55-ELD TUM_PDA_ELD ZDB-55-ELD |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Emerald |
| record_format | marc |
| series2 | Advances in international marketing |
| spelling | Entrepreneurship in international marketing edited by Shaoming Zou, Hui Xu, Linda Hui Shi Bingley, U.K. Emerald 2015 1 Online-Ressource (xviii, 320 Seiten) Illustrationen txt c cr Advances in international marketing 1474-7979 v. 25 The latest volume in the Advances in international marketing series is a fresh addition to the international marketing literature, expanding the current knowledge in several significant ways. Divided in to two sections, the first part of Vol. 25 addresses important issues concerning entrepreneurship in the international market. Pulling together papers authored by well-known scholars they look at issues such as born-global firms evolution, market orientation, alliance capabilities, customer orientation, and performance in the global market. Collectively, these papers shed significant new light on the role of entrepreneurship in born-global firms and exporting firms. The second part of Entrepreneurship in International Marketing brings together a collection of papers dealing with contemporary international marketing issues, including the conceptual domain of international marketing, global brands and luxury brands in emerging markets, international retail supply chains, and exit behaviour of FDI firms. Shi, Linda Hui Xu, Hui Zou, Shaoming Erscheint auch als Druck-Ausgabe 9781784414481 |
| spellingShingle | Entrepreneurship in international marketing |
| title | Entrepreneurship in international marketing |
| title_auth | Entrepreneurship in international marketing |
| title_exact_search | Entrepreneurship in international marketing |
| title_full | Entrepreneurship in international marketing edited by Shaoming Zou, Hui Xu, Linda Hui Shi |
| title_fullStr | Entrepreneurship in international marketing edited by Shaoming Zou, Hui Xu, Linda Hui Shi |
| title_full_unstemmed | Entrepreneurship in international marketing edited by Shaoming Zou, Hui Xu, Linda Hui Shi |
| title_short | Entrepreneurship in international marketing |
| title_sort | entrepreneurship in international marketing |
| work_keys_str_mv | AT shilindahui entrepreneurshipininternationalmarketing AT xuhui entrepreneurshipininternationalmarketing AT zoushaoming entrepreneurshipininternationalmarketing |