Consumer culture theory:
The chapters in this volume have been selected from the best papers presented at the 9th Annual Consumer Culture Theory Conference held at the home of Aalto University in Finland in June 2014. The theme of the conference was Mapping Consumer Culture. The diverse interpretive research and theory repr...
Gespeichert in:
| Körperschaft: | |
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| Weitere beteiligte Personen: | , , |
| Format: | Tagungsbericht E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Bingley, U.K.
Emerald
2014
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| Schriftenreihe: | Research in consumer behavior
v. 16 |
| Schlagwörter: | |
| Links: | https://doi.org/10.1108/S0885-2111201416 |
| Zusammenfassung: | The chapters in this volume have been selected from the best papers presented at the 9th Annual Consumer Culture Theory Conference held at the home of Aalto University in Finland in June 2014. The theme of the conference was Mapping Consumer Culture. The diverse interpretive research and theory represented in this volume provides the reader with intellectually stimulating opportunities to examine the intersections between a variety of theories and methods that represent the cutting edge in consumer research. These studies draw on an array of qualitative methodologies including ethnography, netnography, narrative and visual analysis, phenomenology, and semiotics. The substantive topics represent crucial issues for our times including understanding and navigating cultural diversity and cultural perspectives on co-creating market value. |
| Umfang: | 1 Online-Ressource (xiv, 273 Seiten) Illustrationen |
| ISBN: | 9781784411572 (electronic bk.) : |
| ISSN: | 0885-2111 |
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| spelling | Consumer Culture Theory Conference (9th : 2014 : Helsinki, Finland) Consumer culture theory edited by Diane M. Martin, Russell Belk, John W. Schouten Bingley, U.K. Emerald 2014 1 Online-Ressource (xiv, 273 Seiten) Illustrationen txt c cr Research in consumer behavior 0885-2111 v. 16 The chapters in this volume have been selected from the best papers presented at the 9th Annual Consumer Culture Theory Conference held at the home of Aalto University in Finland in June 2014. The theme of the conference was Mapping Consumer Culture. The diverse interpretive research and theory represented in this volume provides the reader with intellectually stimulating opportunities to examine the intersections between a variety of theories and methods that represent the cutting edge in consumer research. These studies draw on an array of qualitative methodologies including ethnography, netnography, narrative and visual analysis, phenomenology, and semiotics. The substantive topics represent crucial issues for our times including understanding and navigating cultural diversity and cultural perspectives on co-creating market value. Consumer culture Belk, Russell W. Martin, Diane Schouten, John Erscheint auch als Druck-Ausgabe 9781784411589 |
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| title | Consumer culture theory |
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| title_full | Consumer culture theory edited by Diane M. Martin, Russell Belk, John W. Schouten |
| title_fullStr | Consumer culture theory edited by Diane M. Martin, Russell Belk, John W. Schouten |
| title_full_unstemmed | Consumer culture theory edited by Diane M. Martin, Russell Belk, John W. Schouten |
| title_short | Consumer culture theory |
| title_sort | consumer culture theory |
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