International marketing in rapidly changing environments:
Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in external and internal environments of the firm on international marketing. Major themes include: emerging market firms? innovation, technology-enabled marketing i...
Gespeichert in:
| Weitere beteiligte Personen: | , , |
|---|---|
| Format: | E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Bingley, U.K.
Emerald
2013
|
| Schriftenreihe: | Advances in international marketing
v. 24 |
| Links: | https://doi.org/10.1108/S1474-7979(2013)24 |
| Zusammenfassung: | Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in external and internal environments of the firm on international marketing. Major themes include: emerging market firms? innovation, technology-enabled marketing innovation, global account management, knowledge sharing in international alliances, internationalization of small and entrepreneurial firms, export marketing channels, global companies and issues of national culture on consumers? evaluation of MNEs performance and teaching international marketing to students. Papers in part one focus on innovation from emerging markets, including the impact of technological innovation on management innovation in terms of global account management in emerging markets firms and the impact of context on international strategic alliance knowledge transfer and innovation. Part two combines studies with a small- and medium-sized firm perspective and a focus on entrepreneurship. Part 3 looks at export marketing issues, such as sales subsidiaries, foreign channel selection and dependence on export channel co-ordination. Part 4 is devoted to globalization and culture issues, including the dimensions of a global company and the impact of pervasion of national culture on consumers? Evaluation of MNEs performance. Part 5 deals with the effectiveness of alternative teaching methods of international marketing. |
| Umfang: | 1 Online-Ressource (xix, 261 Seiten) Illustrationen |
| ISBN: | 9781781908976 (electronic bk.) : |
| ISSN: | 1474-7979 |
Internformat
MARC
| LEADER | 00000nam a2200000Ia 4500 | ||
|---|---|---|---|
| 001 | ZDB-55-ELD-bslw09176379 | ||
| 003 | UtOrBLW | ||
| 005 | 20131224090258.0 | ||
| 006 | m o d | ||
| 007 | cr un||||||||| | ||
| 008 | 131224s2013 enka o 000 0 eng d | ||
| 020 | |a 9781781908976 (electronic bk.) : | ||
| 043 | |a d------ | ||
| 080 | |a 658.8 | ||
| 245 | 0 | 0 | |a International marketing in rapidly changing environments |c edited by Ruey-Jer "Bryan" Jean, Jyh-Shen Chiou, Shaoming Zou |
| 264 | 1 | |a Bingley, U.K. |b Emerald |c 2013 | |
| 300 | |a 1 Online-Ressource (xix, 261 Seiten) |b Illustrationen | ||
| 336 | |b txt | ||
| 337 | |b c | ||
| 338 | |b cr | ||
| 490 | 1 | |a Advances in international marketing |x 1474-7979 |v v. 24 | |
| 520 | |a Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in external and internal environments of the firm on international marketing. Major themes include: emerging market firms? innovation, technology-enabled marketing innovation, global account management, knowledge sharing in international alliances, internationalization of small and entrepreneurial firms, export marketing channels, global companies and issues of national culture on consumers? evaluation of MNEs performance and teaching international marketing to students. Papers in part one focus on innovation from emerging markets, including the impact of technological innovation on management innovation in terms of global account management in emerging markets firms and the impact of context on international strategic alliance knowledge transfer and innovation. Part two combines studies with a small- and medium-sized firm perspective and a focus on entrepreneurship. Part 3 looks at export marketing issues, such as sales subsidiaries, foreign channel selection and dependence on export channel co-ordination. Part 4 is devoted to globalization and culture issues, including the dimensions of a global company and the impact of pervasion of national culture on consumers? Evaluation of MNEs performance. Part 5 deals with the effectiveness of alternative teaching methods of international marketing. | ||
| 700 | 1 | |a Chiou, Jyh-Shen | |
| 700 | 1 | |a Jean, Ruey-Jer Bryan | |
| 700 | 1 | |a Zou, Shaoming | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 9781781908969 |
| 966 | 4 | 0 | |l DE-91 |p ZDB-55-ELD |q TUM_PDA_ELD |u https://doi.org/10.1108/S1474-7979(2013)24 |3 Volltext |
| 912 | |a ZDB-55-ELD | ||
| 912 | |a ZDB-55-ELD | ||
| 049 | |a DE-91 | ||
Datensatz im Suchindex
| DE-BY-TUM_katkey | ZDB-55-ELD-bslw09176379 |
|---|---|
| _version_ | 1825578279071907840 |
| adam_text | |
| any_adam_object | |
| author2 | Chiou, Jyh-Shen Jean, Ruey-Jer Bryan Zou, Shaoming |
| author2_role | |
| author2_variant | j s c jsc r j b j rjb rjbj s z sz |
| author_facet | Chiou, Jyh-Shen Jean, Ruey-Jer Bryan Zou, Shaoming |
| author_sort | Chiou, Jyh-Shen |
| building | Verbundindex |
| bvnumber | localTUM |
| collection | ZDB-55-ELD |
| format | eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02399nam a2200301Ia 4500</leader><controlfield tag="001">ZDB-55-ELD-bslw09176379</controlfield><controlfield tag="003">UtOrBLW</controlfield><controlfield tag="005">20131224090258.0</controlfield><controlfield tag="006">m o d </controlfield><controlfield tag="007">cr un|||||||||</controlfield><controlfield tag="008">131224s2013 enka o 000 0 eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781781908976 (electronic bk.) :</subfield></datafield><datafield tag="043" ind1=" " ind2=" "><subfield code="a">d------</subfield></datafield><datafield tag="080" ind1=" " ind2=" "><subfield code="a">658.8</subfield></datafield><datafield tag="245" ind1="0" ind2="0"><subfield code="a">International marketing in rapidly changing environments</subfield><subfield code="c">edited by Ruey-Jer "Bryan" Jean, Jyh-Shen Chiou, Shaoming Zou</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Bingley, U.K.</subfield><subfield code="b">Emerald</subfield><subfield code="c">2013</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xix, 261 Seiten)</subfield><subfield code="b">Illustrationen</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">Advances in international marketing</subfield><subfield code="x">1474-7979</subfield><subfield code="v">v. 24</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in external and internal environments of the firm on international marketing. Major themes include: emerging market firms? innovation, technology-enabled marketing innovation, global account management, knowledge sharing in international alliances, internationalization of small and entrepreneurial firms, export marketing channels, global companies and issues of national culture on consumers? evaluation of MNEs performance and teaching international marketing to students. Papers in part one focus on innovation from emerging markets, including the impact of technological innovation on management innovation in terms of global account management in emerging markets firms and the impact of context on international strategic alliance knowledge transfer and innovation. Part two combines studies with a small- and medium-sized firm perspective and a focus on entrepreneurship. Part 3 looks at export marketing issues, such as sales subsidiaries, foreign channel selection and dependence on export channel co-ordination. Part 4 is devoted to globalization and culture issues, including the dimensions of a global company and the impact of pervasion of national culture on consumers? Evaluation of MNEs performance. Part 5 deals with the effectiveness of alternative teaching methods of international marketing.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Chiou, Jyh-Shen</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Jean, Ruey-Jer Bryan</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Zou, Shaoming</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">9781781908969</subfield></datafield><datafield tag="966" ind1="4" ind2="0"><subfield code="l">DE-91</subfield><subfield code="p">ZDB-55-ELD</subfield><subfield code="q">TUM_PDA_ELD</subfield><subfield code="u">https://doi.org/10.1108/S1474-7979(2013)24</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-55-ELD</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-55-ELD</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-91</subfield></datafield></record></collection> |
| id | ZDB-55-ELD-bslw09176379 |
| illustrated | Illustrated |
| indexdate | 2025-03-03T13:05:17Z |
| institution | BVB |
| isbn | 9781781908976 (electronic bk.) : |
| issn | 1474-7979 |
| language | English |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM |
| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource (xix, 261 Seiten) Illustrationen |
| psigel | ZDB-55-ELD TUM_PDA_ELD ZDB-55-ELD |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Emerald |
| record_format | marc |
| series2 | Advances in international marketing |
| spelling | International marketing in rapidly changing environments edited by Ruey-Jer "Bryan" Jean, Jyh-Shen Chiou, Shaoming Zou Bingley, U.K. Emerald 2013 1 Online-Ressource (xix, 261 Seiten) Illustrationen txt c cr Advances in international marketing 1474-7979 v. 24 Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in external and internal environments of the firm on international marketing. Major themes include: emerging market firms? innovation, technology-enabled marketing innovation, global account management, knowledge sharing in international alliances, internationalization of small and entrepreneurial firms, export marketing channels, global companies and issues of national culture on consumers? evaluation of MNEs performance and teaching international marketing to students. Papers in part one focus on innovation from emerging markets, including the impact of technological innovation on management innovation in terms of global account management in emerging markets firms and the impact of context on international strategic alliance knowledge transfer and innovation. Part two combines studies with a small- and medium-sized firm perspective and a focus on entrepreneurship. Part 3 looks at export marketing issues, such as sales subsidiaries, foreign channel selection and dependence on export channel co-ordination. Part 4 is devoted to globalization and culture issues, including the dimensions of a global company and the impact of pervasion of national culture on consumers? Evaluation of MNEs performance. Part 5 deals with the effectiveness of alternative teaching methods of international marketing. Chiou, Jyh-Shen Jean, Ruey-Jer Bryan Zou, Shaoming Erscheint auch als Druck-Ausgabe 9781781908969 |
| spellingShingle | International marketing in rapidly changing environments |
| title | International marketing in rapidly changing environments |
| title_auth | International marketing in rapidly changing environments |
| title_exact_search | International marketing in rapidly changing environments |
| title_full | International marketing in rapidly changing environments edited by Ruey-Jer "Bryan" Jean, Jyh-Shen Chiou, Shaoming Zou |
| title_fullStr | International marketing in rapidly changing environments edited by Ruey-Jer "Bryan" Jean, Jyh-Shen Chiou, Shaoming Zou |
| title_full_unstemmed | International marketing in rapidly changing environments edited by Ruey-Jer "Bryan" Jean, Jyh-Shen Chiou, Shaoming Zou |
| title_short | International marketing in rapidly changing environments |
| title_sort | international marketing in rapidly changing environments |
| work_keys_str_mv | AT chioujyhshen internationalmarketinginrapidlychangingenvironments AT jeanrueyjerbryan internationalmarketinginrapidlychangingenvironments AT zoushaoming internationalmarketinginrapidlychangingenvironments |