Review of marketing research: Vol. 7
This volume provides case studies, analysis and frameworks, reviews key studies and techniques, offers theoretical explanations, identifies unanswered questions and research opportunities, and discusses significant managerial and policy implications as well as incorporating insights from literatures...
Gespeichert in:
| Weitere beteiligte Personen: | |
|---|---|
| Format: | E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Bingley, U.K.
Emerald
2010
|
| Schriftenreihe: | Review of marketing research
|
| Links: | https://doi.org/10.1108/S1548-6435(2010)7 |
| Zusammenfassung: | This volume provides case studies, analysis and frameworks, reviews key studies and techniques, offers theoretical explanations, identifies unanswered questions and research opportunities, and discusses significant managerial and policy implications as well as incorporating insights from literatures across the disciplines of marketing, management and psychology in an integrative manner. It substantially aids efforts to understand, model, and make predictions about both the firm and the consumer and provide fertile areas for future research. Topics examined in details include: a significant content analysis of publications in all the top marketing journals over an extended period of 25 years revealing the leading authors, institutions and topics; an integrative conceptualization of how firms set and alter strategic goals; the problems that firms confront when introducing an Internet channel; referral equity that captures the net effect of all referrals for a supplier firm in the market; research on the question-behavior effect (QBE), the phenomenon that asking questions influences respondents' behavior; techniques for modelling heterogeneous data in partial least squares (PLS). |
| Umfang: | 1 Online-Ressource (xxviii, 296 Seiten) Illustrationen |
| ISBN: | 9780857244765 (electronic bk.) : |
| ISSN: | 1548-6435 |
Internformat
MARC
| LEADER | 00000nam a2200000Ia 4500 | ||
|---|---|---|---|
| 001 | ZDB-55-ELD-bslw07949016 | ||
| 003 | UtOrBLW | ||
| 005 | 20111027131332.0 | ||
| 006 | m d | ||
| 007 | cr un||||||||| | ||
| 008 | 111027s2010 enka o 000 0 eng d | ||
| 020 | |a 9780857244765 (electronic bk.) : | ||
| 080 | |a 339.1 | ||
| 245 | 0 | 0 | |a Review of marketing research |n Vol. 7 |c edited by Naresh K. Malhotra |
| 264 | 1 | |a Bingley, U.K. |b Emerald |c 2010 | |
| 300 | |a 1 Online-Ressource (xxviii, 296 Seiten) |b Illustrationen | ||
| 336 | |b txt | ||
| 337 | |b c | ||
| 338 | |b cr | ||
| 490 | 0 | |a Review of marketing research |x 1548-6435 | |
| 520 | |a This volume provides case studies, analysis and frameworks, reviews key studies and techniques, offers theoretical explanations, identifies unanswered questions and research opportunities, and discusses significant managerial and policy implications as well as incorporating insights from literatures across the disciplines of marketing, management and psychology in an integrative manner. It substantially aids efforts to understand, model, and make predictions about both the firm and the consumer and provide fertile areas for future research. Topics examined in details include: a significant content analysis of publications in all the top marketing journals over an extended period of 25 years revealing the leading authors, institutions and topics; an integrative conceptualization of how firms set and alter strategic goals; the problems that firms confront when introducing an Internet channel; referral equity that captures the net effect of all referrals for a supplier firm in the market; research on the question-behavior effect (QBE), the phenomenon that asking questions influences respondents' behavior; techniques for modelling heterogeneous data in partial least squares (PLS). | ||
| 700 | 1 | |a Malhotra, Naresh K. | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 9780857244758 |
| 966 | 4 | 0 | |l DE-91 |p ZDB-55-ELD |q TUM_PDA_ELD |u https://doi.org/10.1108/S1548-6435(2010)7 |3 Volltext |
| 912 | |a ZDB-55-ELD | ||
| 913 | |1 Oct2011 | ||
| 912 | |a ZDB-55-ELD | ||
| 049 | |a DE-91 | ||
Datensatz im Suchindex
| DE-BY-TUM_katkey | ZDB-55-ELD-bslw07949016 |
|---|---|
| _version_ | 1825578280358510593 |
| adam_text | |
| any_adam_object | |
| author2 | Malhotra, Naresh K. |
| author2_role | |
| author2_variant | n k m nk nkm |
| author_facet | Malhotra, Naresh K. |
| author_sort | Malhotra, Naresh K. |
| building | Verbundindex |
| bvnumber | localTUM |
| collection | ZDB-55-ELD |
| format | eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02017nam a2200277Ia 4500</leader><controlfield tag="001">ZDB-55-ELD-bslw07949016</controlfield><controlfield tag="003">UtOrBLW</controlfield><controlfield tag="005">20111027131332.0</controlfield><controlfield tag="006">m d </controlfield><controlfield tag="007">cr un|||||||||</controlfield><controlfield tag="008">111027s2010 enka o 000 0 eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780857244765 (electronic bk.) :</subfield></datafield><datafield tag="080" ind1=" " ind2=" "><subfield code="a">339.1</subfield></datafield><datafield tag="245" ind1="0" ind2="0"><subfield code="a">Review of marketing research</subfield><subfield code="n">Vol. 7</subfield><subfield code="c">edited by Naresh K. Malhotra</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Bingley, U.K.</subfield><subfield code="b">Emerald</subfield><subfield code="c">2010</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xxviii, 296 Seiten)</subfield><subfield code="b">Illustrationen</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Review of marketing research</subfield><subfield code="x">1548-6435</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">This volume provides case studies, analysis and frameworks, reviews key studies and techniques, offers theoretical explanations, identifies unanswered questions and research opportunities, and discusses significant managerial and policy implications as well as incorporating insights from literatures across the disciplines of marketing, management and psychology in an integrative manner. It substantially aids efforts to understand, model, and make predictions about both the firm and the consumer and provide fertile areas for future research. Topics examined in details include: a significant content analysis of publications in all the top marketing journals over an extended period of 25 years revealing the leading authors, institutions and topics; an integrative conceptualization of how firms set and alter strategic goals; the problems that firms confront when introducing an Internet channel; referral equity that captures the net effect of all referrals for a supplier firm in the market; research on the question-behavior effect (QBE), the phenomenon that asking questions influences respondents' behavior; techniques for modelling heterogeneous data in partial least squares (PLS).</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Malhotra, Naresh K.</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">9780857244758</subfield></datafield><datafield tag="966" ind1="4" ind2="0"><subfield code="l">DE-91</subfield><subfield code="p">ZDB-55-ELD</subfield><subfield code="q">TUM_PDA_ELD</subfield><subfield code="u">https://doi.org/10.1108/S1548-6435(2010)7</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-55-ELD</subfield></datafield><datafield tag="913" ind1=" " ind2=" "><subfield code="1">Oct2011</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-55-ELD</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-91</subfield></datafield></record></collection> |
| id | ZDB-55-ELD-bslw07949016 |
| illustrated | Illustrated |
| indexdate | 2025-03-03T13:05:18Z |
| institution | BVB |
| isbn | 9780857244765 (electronic bk.) : |
| issn | 1548-6435 |
| language | English |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM |
| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource (xxviii, 296 Seiten) Illustrationen |
| psigel | ZDB-55-ELD TUM_PDA_ELD ZDB-55-ELD |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Emerald |
| record_format | marc |
| series2 | Review of marketing research |
| spelling | Review of marketing research Vol. 7 edited by Naresh K. Malhotra Bingley, U.K. Emerald 2010 1 Online-Ressource (xxviii, 296 Seiten) Illustrationen txt c cr Review of marketing research 1548-6435 This volume provides case studies, analysis and frameworks, reviews key studies and techniques, offers theoretical explanations, identifies unanswered questions and research opportunities, and discusses significant managerial and policy implications as well as incorporating insights from literatures across the disciplines of marketing, management and psychology in an integrative manner. It substantially aids efforts to understand, model, and make predictions about both the firm and the consumer and provide fertile areas for future research. Topics examined in details include: a significant content analysis of publications in all the top marketing journals over an extended period of 25 years revealing the leading authors, institutions and topics; an integrative conceptualization of how firms set and alter strategic goals; the problems that firms confront when introducing an Internet channel; referral equity that captures the net effect of all referrals for a supplier firm in the market; research on the question-behavior effect (QBE), the phenomenon that asking questions influences respondents' behavior; techniques for modelling heterogeneous data in partial least squares (PLS). Malhotra, Naresh K. Erscheint auch als Druck-Ausgabe 9780857244758 |
| spellingShingle | Review of marketing research |
| title | Review of marketing research |
| title_auth | Review of marketing research |
| title_exact_search | Review of marketing research |
| title_full | Review of marketing research Vol. 7 edited by Naresh K. Malhotra |
| title_fullStr | Review of marketing research Vol. 7 edited by Naresh K. Malhotra |
| title_full_unstemmed | Review of marketing research Vol. 7 edited by Naresh K. Malhotra |
| title_short | Review of marketing research |
| title_sort | review of marketing research |
| work_keys_str_mv | AT malhotranareshk reviewofmarketingresearchvol7 |