Research in consumer behavior: Vol. 10

Volume 10 of "Research in Consumer Behavior" presents a wide range of cutting edge consumer behavior research using both quantitative and qualitative research methods. The topics addressed include self-gifts, souvenirs, grocery coupon proneness, socialization, acculturation, tattooing, pos...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Weitere beteiligte Personen: Belk, Russell W.
Format: E-Book
Sprache:Englisch
Veröffentlicht: Bingley, U.K. Emerald 2006
Schriftenreihe:Research in consumer behavior
Links:https://doi.org/10.1016/S0885-2111(2006)10
Zusammenfassung:Volume 10 of "Research in Consumer Behavior" presents a wide range of cutting edge consumer behavior research using both quantitative and qualitative research methods. The topics addressed include self-gifts, souvenirs, grocery coupon proneness, socialization, acculturation, tattooing, possession attachment, consumer decision making, information acquisition, and meaning making through consumption. As this rich set of topics suggests, this is a volume that will interest academics, practitioners, and students of consumer behavior. The book is international in scope and uses a qualitative and quantitative approach to consumer behavior research.
Umfang:1 Online-Ressource (ix, 274 Seiten) Illustrationen
ISBN:9781848559851 (electronic bk.) :
ISSN:0885-2111