Navigating the digital landscape: understanding customer behaviour in the online world
Rapid digitalisation and social media use has led to the evolution of customer behaviour and for any business it has become imperative to understand customer behaviour in the digital world - the chapter authors in Navigating the Digital Landscape explore a wide range of topics to help the reader har...
Gespeichert in:
| Weitere beteiligte Personen: | , , |
|---|---|
| Format: | E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Bingley, U.K.
Emerald Publishing Limited
2024
|
| Links: | https://doi.org/10.1108/9781835492727 |
| Zusammenfassung: | Rapid digitalisation and social media use has led to the evolution of customer behaviour and for any business it has become imperative to understand customer behaviour in the digital world - the chapter authors in Navigating the Digital Landscape explore a wide range of topics to help the reader harness the positive aspects of digital commerce and mitigate risks. The chapters look at artificial Intelligence and augmented reality, trend setting and the impact of social media, the effect of the COVID-19 pandemic on various sectors, and much more. Readers will learn service quality, peer pressure, online reviewers' effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing business and consumer scenario case studies as a result of Digital Transformation. |
| Umfang: | 1 Online-Ressource (248 Seiten) |
| ISBN: | 9781835492741 |
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| spelling | Navigating the digital landscape understanding customer behaviour in the online world edited by Nripendra Singh (Pennsylvania Western University, USA), Pooja Kansra (Lovely Professional University, India), and S.L. Gupta (BIT Noida Campus, India) Bingley, U.K. Emerald Publishing Limited 2024 ©2024 1 Online-Ressource (248 Seiten) txt c cr Rapid digitalisation and social media use has led to the evolution of customer behaviour and for any business it has become imperative to understand customer behaviour in the digital world - the chapter authors in Navigating the Digital Landscape explore a wide range of topics to help the reader harness the positive aspects of digital commerce and mitigate risks. The chapters look at artificial Intelligence and augmented reality, trend setting and the impact of social media, the effect of the COVID-19 pandemic on various sectors, and much more. Readers will learn service quality, peer pressure, online reviewers' effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing business and consumer scenario case studies as a result of Digital Transformation. Gupta, S. L. Kansra, Pooja 1984- Singh, Nripendra Erscheint auch als Druck-Ausgabe 9781835492727 Erscheint auch als Druck-Ausgabe 9781835492734 |
| spellingShingle | Navigating the digital landscape understanding customer behaviour in the online world |
| title | Navigating the digital landscape understanding customer behaviour in the online world |
| title_auth | Navigating the digital landscape understanding customer behaviour in the online world |
| title_exact_search | Navigating the digital landscape understanding customer behaviour in the online world |
| title_full | Navigating the digital landscape understanding customer behaviour in the online world edited by Nripendra Singh (Pennsylvania Western University, USA), Pooja Kansra (Lovely Professional University, India), and S.L. Gupta (BIT Noida Campus, India) |
| title_fullStr | Navigating the digital landscape understanding customer behaviour in the online world edited by Nripendra Singh (Pennsylvania Western University, USA), Pooja Kansra (Lovely Professional University, India), and S.L. Gupta (BIT Noida Campus, India) |
| title_full_unstemmed | Navigating the digital landscape understanding customer behaviour in the online world edited by Nripendra Singh (Pennsylvania Western University, USA), Pooja Kansra (Lovely Professional University, India), and S.L. Gupta (BIT Noida Campus, India) |
| title_short | Navigating the digital landscape |
| title_sort | navigating the digital landscape understanding customer behaviour in the online world |
| title_sub | understanding customer behaviour in the online world |
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