Events management for the infant and youth market:
Infants and young adults represent the future of the events industry. Yet, until now, there has been little research in this important and growing sector. Events Management for the Infant and Youth Market takes a comprehensive look at the unique challenges posed for planning and delivering events fo...
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| Other Authors: | |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Bingley, U.K.
Emerald Publishing Limited
[2023]
|
| Links: | https://doi.org/10.1108/9781804556900 |
| Summary: | Infants and young adults represent the future of the events industry. Yet, until now, there has been little research in this important and growing sector. Events Management for the Infant and Youth Market takes a comprehensive look at the unique challenges posed for planning and delivering events for young people. Bringing together practitioners and academics in unparalleled partnership, ground-breaking research is presented on event design and type in Europe, America, Asia, and Australia. The focus is on real-world application of ideas formed from empirical data. Topics include: the "greening"; of events, factors affecting attendance, satisfaction, and the loyalty of customers, plus a detailed cross-section and analysis of stakeholders. Four types of events are covered, business, family, sports, and cultural. The scale of events encompass local community gatherings, business events, and private functions. Practical guidelines are given for the planning and delivering of these events successfully for infants and young adults. This is the future of events, as seen by leading experts and professionals. |
| Physical Description: | 1 Online-Ressource (268 Seiten) |
| ISBN: | 9781804556924 |
Staff View
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| spelling | Events management for the infant and youth market edited by Hugues Seraphin (Oxford Brookes Business School, UK) Bingley, U.K. Emerald Publishing Limited [2023] ©2023 1 Online-Ressource (268 Seiten) txt c cr Infants and young adults represent the future of the events industry. Yet, until now, there has been little research in this important and growing sector. Events Management for the Infant and Youth Market takes a comprehensive look at the unique challenges posed for planning and delivering events for young people. Bringing together practitioners and academics in unparalleled partnership, ground-breaking research is presented on event design and type in Europe, America, Asia, and Australia. The focus is on real-world application of ideas formed from empirical data. Topics include: the "greening"; of events, factors affecting attendance, satisfaction, and the loyalty of customers, plus a detailed cross-section and analysis of stakeholders. Four types of events are covered, business, family, sports, and cultural. The scale of events encompass local community gatherings, business events, and private functions. Practical guidelines are given for the planning and delivering of these events successfully for infants and young adults. This is the future of events, as seen by leading experts and professionals. Séraphin, Hugues Erscheint auch als Druck-Ausgabe 9781804556900 Erscheint auch als Druck-Ausgabe 9781804556917 |
| spellingShingle | Events management for the infant and youth market |
| title | Events management for the infant and youth market |
| title_auth | Events management for the infant and youth market |
| title_exact_search | Events management for the infant and youth market |
| title_full | Events management for the infant and youth market edited by Hugues Seraphin (Oxford Brookes Business School, UK) |
| title_fullStr | Events management for the infant and youth market edited by Hugues Seraphin (Oxford Brookes Business School, UK) |
| title_full_unstemmed | Events management for the infant and youth market edited by Hugues Seraphin (Oxford Brookes Business School, UK) |
| title_short | Events management for the infant and youth market |
| title_sort | events management for the infant and youth market |
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