Greenwashing: foundations and emerging research on corporate sustainability and deceptive communication
Greenwashing is an emerging trend that seeks to overemphasize the sustainability practices by companies to their customers. In a comprehensive analysis of this widespread marketing and corporate communication practice, Agostino Vollero examines the understanding of greenwashing, provides a systemati...
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Bingley, U.K.
Emerald Publishing Limited
2022
|
| Schriftenreihe: | Emerald points
|
| Links: | https://doi.org/10.1108/9781801179669 |
| Zusammenfassung: | Greenwashing is an emerging trend that seeks to overemphasize the sustainability practices by companies to their customers. In a comprehensive analysis of this widespread marketing and corporate communication practice, Agostino Vollero examines the understanding of greenwashing, provides a systematic review of available literature review, and reflects on theoretical approaches and research trends. Additionally explored are specific case studies that offer lessons in avoiding the greenwashing trap and a build a look to the future in this context. Greenwashing: Foundations and Emerging Research on Corporate Sustainability and Deceptive Communication showcases fascinating insights and new perspectives in this field, which will be of great interest to scholars of Management, Marketing Communications, Corporate Communication, Accounting and Business Ethics. |
| Umfang: | 1 Online-Ressource (168 Seiten) |
| ISBN: | 9781801179683 |
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| spelling | Vollero, Agostino Greenwashing foundations and emerging research on corporate sustainability and deceptive communication Agostino Vollero (Università degli Studi di Salerno, Italy) Bingley, U.K. Emerald Publishing Limited 2022 ©2022 1 Online-Ressource (168 Seiten) txt c cr Emerald points Greenwashing is an emerging trend that seeks to overemphasize the sustainability practices by companies to their customers. In a comprehensive analysis of this widespread marketing and corporate communication practice, Agostino Vollero examines the understanding of greenwashing, provides a systematic review of available literature review, and reflects on theoretical approaches and research trends. Additionally explored are specific case studies that offer lessons in avoiding the greenwashing trap and a build a look to the future in this context. Greenwashing: Foundations and Emerging Research on Corporate Sustainability and Deceptive Communication showcases fascinating insights and new perspectives in this field, which will be of great interest to scholars of Management, Marketing Communications, Corporate Communication, Accounting and Business Ethics. Erscheint auch als Druck-Ausgabe 9781801179669 Erscheint auch als Druck-Ausgabe 9781801179676 |
| spellingShingle | Vollero, Agostino Greenwashing foundations and emerging research on corporate sustainability and deceptive communication |
| title | Greenwashing foundations and emerging research on corporate sustainability and deceptive communication |
| title_auth | Greenwashing foundations and emerging research on corporate sustainability and deceptive communication |
| title_exact_search | Greenwashing foundations and emerging research on corporate sustainability and deceptive communication |
| title_full | Greenwashing foundations and emerging research on corporate sustainability and deceptive communication Agostino Vollero (Università degli Studi di Salerno, Italy) |
| title_fullStr | Greenwashing foundations and emerging research on corporate sustainability and deceptive communication Agostino Vollero (Università degli Studi di Salerno, Italy) |
| title_full_unstemmed | Greenwashing foundations and emerging research on corporate sustainability and deceptive communication Agostino Vollero (Università degli Studi di Salerno, Italy) |
| title_short | Greenwashing |
| title_sort | greenwashing foundations and emerging research on corporate sustainability and deceptive communication |
| title_sub | foundations and emerging research on corporate sustainability and deceptive communication |
| work_keys_str_mv | AT volleroagostino greenwashingfoundationsandemergingresearchoncorporatesustainabilityanddeceptivecommunication |