Joy: using strategic communication to improve well-being and organizational success
This volume explores current research in public relations and communication management, and in particular examines how public relations can have a positive impact on the well being of its publics. One of the biggest competitive advantages in today's business world are positive and engaged publi...
Gespeichert in:
| Weitere beteiligte Personen: | , , |
|---|---|
| Format: | E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Bingley, U.K.
Emerald Publishing Limited
2020
|
| Schriftenreihe: | Advances in public relations and communication management
5 |
| Links: | https://doi.org/10.1108/s2398-3914202105 |
| Zusammenfassung: | This volume explores current research in public relations and communication management, and in particular examines how public relations can have a positive impact on the well being of its publics. One of the biggest competitive advantages in today's business world are positive and engaged publics, because satisfied participants are at the core of any successful relationship. The success of relationships with publics is mostly based on how people are valued and treated, which in turn affects their self-perceptions and level of performance. Both of these elements are correlated with life happiness. Thus, strategic communication should be used for cultivating a positive environment and for fostering happiness and joy among their publics. This can help improve both organizational success and the well-being of people. This book will be essential reading for researchers in marketing and communications, as well as practitioners who wish to understand how PR and Communication Management can positively impact the well-being of organizations and the wider community. |
| Beschreibung: | Includes index. |
| Umfang: | 1 Online-Ressource (256 Seiten) |
| ISBN: | 9781800432406 9781800432420 |
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| 245 | 0 | 0 | |a Joy |b using strategic communication to improve well-being and organizational success |c edited by Ana Tkalac Verčič (University of Zagreb, Croatia), Ralph Tench (Leeds Beckett University, UK), and Sabine Einwiller (University of Vienna, Austria) |
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| spelling | Joy using strategic communication to improve well-being and organizational success edited by Ana Tkalac Verčič (University of Zagreb, Croatia), Ralph Tench (Leeds Beckett University, UK), and Sabine Einwiller (University of Vienna, Austria) Bingley, U.K. Emerald Publishing Limited 2020 ©2021 1 Online-Ressource (256 Seiten) txt c cr Advances in public relations and communication management 5 Includes index. This volume explores current research in public relations and communication management, and in particular examines how public relations can have a positive impact on the well being of its publics. One of the biggest competitive advantages in today's business world are positive and engaged publics, because satisfied participants are at the core of any successful relationship. The success of relationships with publics is mostly based on how people are valued and treated, which in turn affects their self-perceptions and level of performance. Both of these elements are correlated with life happiness. Thus, strategic communication should be used for cultivating a positive environment and for fostering happiness and joy among their publics. This can help improve both organizational success and the well-being of people. This book will be essential reading for researchers in marketing and communications, as well as practitioners who wish to understand how PR and Communication Management can positively impact the well-being of organizations and the wider community. Einwiller, Sabine Tench, Ralph Tkalac Verčič, Ana Erscheint auch als Druck-Ausgabe 9781800432413 |
| spellingShingle | Joy using strategic communication to improve well-being and organizational success |
| title | Joy using strategic communication to improve well-being and organizational success |
| title_auth | Joy using strategic communication to improve well-being and organizational success |
| title_exact_search | Joy using strategic communication to improve well-being and organizational success |
| title_full | Joy using strategic communication to improve well-being and organizational success edited by Ana Tkalac Verčič (University of Zagreb, Croatia), Ralph Tench (Leeds Beckett University, UK), and Sabine Einwiller (University of Vienna, Austria) |
| title_fullStr | Joy using strategic communication to improve well-being and organizational success edited by Ana Tkalac Verčič (University of Zagreb, Croatia), Ralph Tench (Leeds Beckett University, UK), and Sabine Einwiller (University of Vienna, Austria) |
| title_full_unstemmed | Joy using strategic communication to improve well-being and organizational success edited by Ana Tkalac Verčič (University of Zagreb, Croatia), Ralph Tench (Leeds Beckett University, UK), and Sabine Einwiller (University of Vienna, Austria) |
| title_short | Joy |
| title_sort | joy using strategic communication to improve well being and organizational success |
| title_sub | using strategic communication to improve well-being and organizational success |
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