Global aspects of reputation and strategic management:
Growing tensions and disagreements over globalization, as well as the role of multinational enterprises in the global economy, and competition among countries, has made the challenge of managing reputation across national institutional environments increasingly complex. Global Aspects of Reputation...
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| Other Authors: | , , |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Bingley, U.K.
Emerald Publishing Limited
2019
|
| Series: | Research in global strategic management
volume 18 |
| Links: | https://doi.org/10.1108/S1064-4857201918 |
| Summary: | Growing tensions and disagreements over globalization, as well as the role of multinational enterprises in the global economy, and competition among countries, has made the challenge of managing reputation across national institutional environments increasingly complex. Global Aspects of Reputation and Strategic Management addresses these critical strategic issues by exploring how country-level factors influence reputation development and how reputation obtained in one context can be transferred to another. This volume of Research in Global Strategic Management addresses three broad themes - Managing a Global Reputation, National Context and Reputation, and Approaches to Reputation Measurement - and identifies opportunities for future research on global aspects of reputation and strategic management to inspire and strengthen this key area. The complexity resulting from this multi-level exploration of reputation makes illuminating reading for researchers and scholars in the areas of international business, strategy and management, as well as for practitioners wanting to develop and implement an international strategy. |
| Item Description: | Includes index. |
| Physical Description: | 1 Online-Ressource (xi, 274 Seiten) |
| ISBN: | 9781787544956 (ePUB) 9781787543133 (e-book) |
| ISSN: | 1064-4857 |
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| spelling | Global aspects of reputation and strategic management David L. Deephouse, Naomi A. Gardberg, and William Newburry Bingley, U.K. Emerald Publishing Limited 2019 ©2019 1 Online-Ressource (xi, 274 Seiten) txt c cr Research in global strategic management 1064-4857 volume 18 Includes index. Growing tensions and disagreements over globalization, as well as the role of multinational enterprises in the global economy, and competition among countries, has made the challenge of managing reputation across national institutional environments increasingly complex. Global Aspects of Reputation and Strategic Management addresses these critical strategic issues by exploring how country-level factors influence reputation development and how reputation obtained in one context can be transferred to another. This volume of Research in Global Strategic Management addresses three broad themes - Managing a Global Reputation, National Context and Reputation, and Approaches to Reputation Measurement - and identifies opportunities for future research on global aspects of reputation and strategic management to inspire and strengthen this key area. The complexity resulting from this multi-level exploration of reputation makes illuminating reading for researchers and scholars in the areas of international business, strategy and management, as well as for practitioners wanting to develop and implement an international strategy. Deephouse, David Gardberg, Naomi Newburry, William Erscheint auch als Druck-Ausgabe 9781787543140 |
| spellingShingle | Global aspects of reputation and strategic management |
| title | Global aspects of reputation and strategic management |
| title_auth | Global aspects of reputation and strategic management |
| title_exact_search | Global aspects of reputation and strategic management |
| title_full | Global aspects of reputation and strategic management David L. Deephouse, Naomi A. Gardberg, and William Newburry |
| title_fullStr | Global aspects of reputation and strategic management David L. Deephouse, Naomi A. Gardberg, and William Newburry |
| title_full_unstemmed | Global aspects of reputation and strategic management David L. Deephouse, Naomi A. Gardberg, and William Newburry |
| title_short | Global aspects of reputation and strategic management |
| title_sort | global aspects of reputation and strategic management |
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