Consumer culture theory:
The twentieth volume of Research in Consumer Behavior presents twelve chapters, selected from the best papers submitted at the 13th annual Consumer Culture Theory Conference held in Denmark in June 2018. Aligned with the conference's thematic emphasis on storytelling, the contributors' res...
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| Weitere beteiligte Personen: | , , |
|---|---|
| Format: | E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Bingley, U.K.
Emerald Publishing Limited
2019
|
| Schriftenreihe: | Research in consumer behavior
volume 20 |
| Links: | https://doi.org/10.1108/S0885-2111201920 |
| Zusammenfassung: | The twentieth volume of Research in Consumer Behavior presents twelve chapters, selected from the best papers submitted at the 13th annual Consumer Culture Theory Conference held in Denmark in June 2018. Aligned with the conference's thematic emphasis on storytelling, the contributors' research stories open the eyes and minds of readers to thought-provoking ideas, theories, and contexts.This book will allow researchers and graduate students working in the area of consumer research and marketing to explore three narrative lines that were prevalent during the conference: 'Objects and their doings', 'Glocalization', and 'Constituting Markets'. The volume concludes with an awarded paper by Brown, who takes a critical look at the quality of storytelling in the CCT tradition and helps us learn from the great storytellers of the past. |
| Beschreibung: | Includes index. |
| Umfang: | 1 Online-Ressource (xi, 204 Seiten) |
| ISBN: | 9781787542877 (ePUB) 9781787542853 (e-book) |
| ISSN: | 0885-2111 |
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| spelling | Consumer culture theory edited by Domen Bajde, Dannie Kjeldgaard, and Russell W. Belk Bingley, U.K. Emerald Publishing Limited 2019 ©2019 1 Online-Ressource (xi, 204 Seiten) txt c cr Research in consumer behavior 0885-2111 volume 20 Includes index. The twentieth volume of Research in Consumer Behavior presents twelve chapters, selected from the best papers submitted at the 13th annual Consumer Culture Theory Conference held in Denmark in June 2018. Aligned with the conference's thematic emphasis on storytelling, the contributors' research stories open the eyes and minds of readers to thought-provoking ideas, theories, and contexts.This book will allow researchers and graduate students working in the area of consumer research and marketing to explore three narrative lines that were prevalent during the conference: 'Objects and their doings', 'Glocalization', and 'Constituting Markets'. The volume concludes with an awarded paper by Brown, who takes a critical look at the quality of storytelling in the CCT tradition and helps us learn from the great storytellers of the past. Bajde, Domen Belk, Russell W. Kjeldgaard, Dannie Erscheint auch als Druck-Ausgabe 9781787542860 |
| spellingShingle | Consumer culture theory |
| title | Consumer culture theory |
| title_auth | Consumer culture theory |
| title_exact_search | Consumer culture theory |
| title_full | Consumer culture theory edited by Domen Bajde, Dannie Kjeldgaard, and Russell W. Belk |
| title_fullStr | Consumer culture theory edited by Domen Bajde, Dannie Kjeldgaard, and Russell W. Belk |
| title_full_unstemmed | Consumer culture theory edited by Domen Bajde, Dannie Kjeldgaard, and Russell W. Belk |
| title_short | Consumer culture theory |
| title_sort | consumer culture theory |
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