Saved in:
| Main Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London
Volcanic Press
2025
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| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/9781916797673/?ar |
| Summary: | Marketing is about changing human behavior. Your product's features are one way to do that-but they're not the only way, and in a noisy world where making things is easy, they're seldom the best one. Yet product managers, makers, and challenger brands spend most of their time building their products, treating marketing strategy as an afterthought. There are hundreds of books on product innovation, but very few on go-to-market innovation. So we decided to write one. Packed with fascinating case studies and frameworks you can put to work immediately, Just Evil Enough is the result of nearly a decade's research into system awareness, subversive thinking, and unexpected tactics by bestselling author Alistair Croll (Lean Analytics) and communications expert Emily Ross. The book draws from behavioral economics, hacking, neuroscience, linguistics, game theory, and a wide range of other fields, it's the book your competitors will wish you hadn't read. |
| Item Description: | Description based upon print version of record |
| Physical Description: | 1 online resource (482 p.) |
| ISBN: | 9781916797673 1916797679 |
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| spelling | Croll, Alistair VerfasserIn aut Just Evil Enough The Subversive Marketing Handbook Alistair Croll & Emily Ross London Volcanic Press 2025 1 online resource (482 p.) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Description based upon print version of record Marketing is about changing human behavior. Your product's features are one way to do that-but they're not the only way, and in a noisy world where making things is easy, they're seldom the best one. Yet product managers, makers, and challenger brands spend most of their time building their products, treating marketing strategy as an afterthought. There are hundreds of books on product innovation, but very few on go-to-market innovation. So we decided to write one. Packed with fascinating case studies and frameworks you can put to work immediately, Just Evil Enough is the result of nearly a decade's research into system awareness, subversive thinking, and unexpected tactics by bestselling author Alistair Croll (Lean Analytics) and communications expert Emily Ross. The book draws from behavioral economics, hacking, neuroscience, linguistics, game theory, and a wide range of other fields, it's the book your competitors will wish you hadn't read. Marketing Consumer behavior Product management Branding (Marketing) Consommateurs ; Comportement Produits commerciaux ; Gestion Stratégie de marque marketing branding Ross, Emily VerfasserIn aut |
| spellingShingle | Croll, Alistair Ross, Emily Just Evil Enough The Subversive Marketing Handbook Marketing Consumer behavior Product management Branding (Marketing) Consommateurs ; Comportement Produits commerciaux ; Gestion Stratégie de marque marketing branding |
| title | Just Evil Enough The Subversive Marketing Handbook |
| title_auth | Just Evil Enough The Subversive Marketing Handbook |
| title_exact_search | Just Evil Enough The Subversive Marketing Handbook |
| title_full | Just Evil Enough The Subversive Marketing Handbook Alistair Croll & Emily Ross |
| title_fullStr | Just Evil Enough The Subversive Marketing Handbook Alistair Croll & Emily Ross |
| title_full_unstemmed | Just Evil Enough The Subversive Marketing Handbook Alistair Croll & Emily Ross |
| title_short | Just Evil Enough |
| title_sort | just evil enough the subversive marketing handbook |
| title_sub | The Subversive Marketing Handbook |
| topic | Marketing Consumer behavior Product management Branding (Marketing) Consommateurs ; Comportement Produits commerciaux ; Gestion Stratégie de marque marketing branding |
| topic_facet | Marketing Consumer behavior Product management Branding (Marketing) Consommateurs ; Comportement Produits commerciaux ; Gestion Stratégie de marque marketing branding |
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