Customer 360: how data, AI, and trust changes everything
"The indispensable guide to the next wave of customer engagement from the team behind the world's leading customer relationship platform. Rooted in real-world examples, this book is the first to look at how leading companies are using new technologies like Data Clouds and Generative AI to...
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Hoboken, New Jersey
Wiley
[2025]
|
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9781394273614/?ar |
| Zusammenfassung: | "The indispensable guide to the next wave of customer engagement from the team behind the world's leading customer relationship platform. Rooted in real-world examples, this book is the first to look at how leading companies are using new technologies like Data Clouds and Generative AI to transform their customers' experience across the entire lifecycle. In the same way that Customer Data Platforms revolutionized marketing, a new breed of platforms AI is breaking down barriers between departments like marketing and service and commerce -- and finally giving customers an experience that can Start Making Sense."-- |
| Beschreibung: | Includes bibliographical references and index. - Description based on online resource; title from digital title page (viewed on November 13, 2024) |
| Umfang: | 1 Online-Ressource (xxvii, 223 Seiten) illustrations (some color) |
| ISBN: | 9781394308668 1394308663 9781394273621 1394273622 9781394273638 1394273630 9781394273614 |
Internformat
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| 650 | 0 | |a Customer services |x Technological innovations | |
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| discipline | Wirtschaftswissenschaften |
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| id | ZDB-30-ORH-110159667 |
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| isbn | 9781394308668 1394308663 9781394273621 1394273622 9781394273638 1394273630 9781394273614 |
| language | English |
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| physical | 1 Online-Ressource (xxvii, 223 Seiten) illustrations (some color) |
| psigel | ZDB-30-ORH TUM_PDA_ORH ZDB-30-ORH |
| publishDate | 2025 |
| publishDateSearch | 2025 |
| publishDateSort | 2025 |
| publisher | Wiley |
| record_format | marc |
| spelling | Kihn, Martin VerfasserIn aut Customer 360 how data, AI, and trust changes everything by Martin Kihn, Andrea Chen Lin Hoboken, New Jersey Wiley [2025] 1 Online-Ressource (xxvii, 223 Seiten) illustrations (some color) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references and index. - Description based on online resource; title from digital title page (viewed on November 13, 2024) "The indispensable guide to the next wave of customer engagement from the team behind the world's leading customer relationship platform. Rooted in real-world examples, this book is the first to look at how leading companies are using new technologies like Data Clouds and Generative AI to transform their customers' experience across the entire lifecycle. In the same way that Customer Data Platforms revolutionized marketing, a new breed of platforms AI is breaking down barriers between departments like marketing and service and commerce -- and finally giving customers an experience that can Start Making Sense."-- Customer services Technological innovations Artificial intelligence Service à la clientèle ; Innovations Intelligence artificielle artificial intelligence Chen Lin, Andrea VerfasserIn aut 9781394273614 Erscheint auch als Druck-Ausgabe 9781394273614 |
| spellingShingle | Kihn, Martin Chen Lin, Andrea Customer 360 how data, AI, and trust changes everything Customer services Technological innovations Artificial intelligence Service à la clientèle ; Innovations Intelligence artificielle artificial intelligence |
| title | Customer 360 how data, AI, and trust changes everything |
| title_auth | Customer 360 how data, AI, and trust changes everything |
| title_exact_search | Customer 360 how data, AI, and trust changes everything |
| title_full | Customer 360 how data, AI, and trust changes everything by Martin Kihn, Andrea Chen Lin |
| title_fullStr | Customer 360 how data, AI, and trust changes everything by Martin Kihn, Andrea Chen Lin |
| title_full_unstemmed | Customer 360 how data, AI, and trust changes everything by Martin Kihn, Andrea Chen Lin |
| title_short | Customer 360 |
| title_sort | customer 360 how data ai and trust changes everything |
| title_sub | how data, AI, and trust changes everything |
| topic | Customer services Technological innovations Artificial intelligence Service à la clientèle ; Innovations Intelligence artificielle artificial intelligence |
| topic_facet | Customer services Technological innovations Artificial intelligence Service à la clientèle ; Innovations Intelligence artificielle artificial intelligence |
| work_keys_str_mv | AT kihnmartin customer360howdataaiandtrustchangeseverything AT chenlinandrea customer360howdataaiandtrustchangeseverything |