Chocolate covered money: secrets of the marketing genius who built the world's most successful chocolate brands
The story of the man behind some of the world's biggest chocolate empires. Chocolate Covered Money is for anyone who eats chocolate, has shopped for chocolate as a gift, or has wondered what really goes on at the chocolate store "in a mall near you." Chocolate is a big business, and m...
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| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
[New York]
Ascent Audio
[2024]
|
| Ausgabe: | [First edition]. |
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9781663746597/?ar |
| Zusammenfassung: | The story of the man behind some of the world's biggest chocolate empires. Chocolate Covered Money is for anyone who eats chocolate, has shopped for chocolate as a gift, or has wondered what really goes on at the chocolate store "in a mall near you." Chocolate is a big business, and makes a lot of money. This book "pulls the curtain back" for a behind-the-scenes look at the people who own chocolate companies, how they make chocolate, and their celebrity friends. This book reveals business methods used to enable three of the world's leading super-premium luxury Belgian chocolate brands-Godiva, Leonidas, and KC Chocolatier-to compete against one another, how each achieves marketing dominance in certain markets, and what it really takes to build a worldwide chain of retail stores. Brad Yater shares his business expertise, having served as country manager for the US at all three of these brands, beginning with Godiva, during a career lasting thirty years. Hear the fascinating story of how this happened to him. |
| Beschreibung: | Online resource; title from title details screen (O'Reilly, viewed October 22, 2024) |
| Umfang: | 1 Online-Ressource (1 sound file (8 hr., 21 min.)) |
| ISBN: | 9781663746597 1663746591 |
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| id | ZDB-30-ORH-110158873 |
| illustrated | Not Illustrated |
| indexdate | 2025-01-17T11:22:06Z |
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| isbn | 9781663746597 1663746591 |
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| spelling | Yater, Brad VerfasserIn aut Chocolate covered money secrets of the marketing genius who built the world's most successful chocolate brands Brad Yater [First edition]. [New York] Ascent Audio [2024] 1 Online-Ressource (1 sound file (8 hr., 21 min.)) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Online resource; title from title details screen (O'Reilly, viewed October 22, 2024) The story of the man behind some of the world's biggest chocolate empires. Chocolate Covered Money is for anyone who eats chocolate, has shopped for chocolate as a gift, or has wondered what really goes on at the chocolate store "in a mall near you." Chocolate is a big business, and makes a lot of money. This book "pulls the curtain back" for a behind-the-scenes look at the people who own chocolate companies, how they make chocolate, and their celebrity friends. This book reveals business methods used to enable three of the world's leading super-premium luxury Belgian chocolate brands-Godiva, Leonidas, and KC Chocolatier-to compete against one another, how each achieves marketing dominance in certain markets, and what it really takes to build a worldwide chain of retail stores. Brad Yater shares his business expertise, having served as country manager for the US at all three of these brands, beginning with Godiva, during a career lasting thirty years. Hear the fascinating story of how this happened to him. Yater, Brad Businessmen Biography United States Chocolate industry History United States Chocolate Marketing Business names Biography United States Brand name products Biography United States Hommes d'affaires ; États-Unis ; Biographies Chocolat ; Industrie ; États-Unis ; Histoire Raison sociale ; États-Unis ; Biographies Produits de marque ; États-Unis ; Biographies Audiobooks Livres audio Boehmer, Paul ErzählerIn nrt |
| spellingShingle | Yater, Brad Chocolate covered money secrets of the marketing genius who built the world's most successful chocolate brands Yater, Brad Businessmen Biography United States Chocolate industry History United States Chocolate Marketing Business names Biography United States Brand name products Biography United States Hommes d'affaires ; États-Unis ; Biographies Chocolat ; Industrie ; États-Unis ; Histoire Raison sociale ; États-Unis ; Biographies Produits de marque ; États-Unis ; Biographies Audiobooks Livres audio |
| title | Chocolate covered money secrets of the marketing genius who built the world's most successful chocolate brands |
| title_auth | Chocolate covered money secrets of the marketing genius who built the world's most successful chocolate brands |
| title_exact_search | Chocolate covered money secrets of the marketing genius who built the world's most successful chocolate brands |
| title_full | Chocolate covered money secrets of the marketing genius who built the world's most successful chocolate brands Brad Yater |
| title_fullStr | Chocolate covered money secrets of the marketing genius who built the world's most successful chocolate brands Brad Yater |
| title_full_unstemmed | Chocolate covered money secrets of the marketing genius who built the world's most successful chocolate brands Brad Yater |
| title_short | Chocolate covered money |
| title_sort | chocolate covered money secrets of the marketing genius who built the world s most successful chocolate brands |
| title_sub | secrets of the marketing genius who built the world's most successful chocolate brands |
| topic | Yater, Brad Businessmen Biography United States Chocolate industry History United States Chocolate Marketing Business names Biography United States Brand name products Biography United States Hommes d'affaires ; États-Unis ; Biographies Chocolat ; Industrie ; États-Unis ; Histoire Raison sociale ; États-Unis ; Biographies Produits de marque ; États-Unis ; Biographies Audiobooks Livres audio |
| topic_facet | Yater, Brad Businessmen Biography United States Chocolate industry History United States Chocolate Marketing Business names Biography United States Brand name products Biography United States Hommes d'affaires ; États-Unis ; Biographies Chocolat ; Industrie ; États-Unis ; Histoire Raison sociale ; États-Unis ; Biographies Produits de marque ; États-Unis ; Biographies Audiobooks Livres audio |
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