Platform strategies: a guidebook for entrepreneurs in the platform economy
"Over the past decade, platforms have spread through many industries and generated an increasing share of the global economy. Many of the world's most valuable companies have adopted a platform-based business model and today, we find that platforms pervade our everyday lives. So far, howev...
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Abingdon, Oxon New York, NY
Routledge
2023
|
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9780429956201/?ar |
| Zusammenfassung: | "Over the past decade, platforms have spread through many industries and generated an increasing share of the global economy. Many of the world's most valuable companies have adopted a platform-based business model and today, we find that platforms pervade our everyday lives. So far, however, the existing management literature has failed to provide professionals and students with appropriate tools to understand the business models that make those platforms successful. This book offers rigorous analysis of the complexity of platforms, as well as practical strategic guidance and tools to help you deal with this complexity. Written in an accessible style and based on a comprehensive approach, Platform Strategies is self-contained and does not require the reader to have specific prior knowledge. The book is both academically rigorous and a pragmatic and efficient guide, incorporating path-breaking insights from academic research on platforms with real-world applications of concepts and tools. The book engages with case studies and highlights important take-aways that can be implemented in practice. You'll learn how to use new tools of strategic management and how to adapt well-established ones. This book is an invaluable resource for entrepreneurs (experienced or aspiring), managers of existing platforms and businesses, professionals, and students in business, management and economics"-- |
| Beschreibung: | Includes bibliographical references and index. - Description based on online resource; title from digital title page (viewed on April 12, 2023) |
| Umfang: | 1 Online-Ressource (xvii, 261 Seiten) Illustrationen |
| ISBN: | 9780429490873 0429490879 0429956215 9780429956201 0429956207 9780429956218 |
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| 520 | |a "Over the past decade, platforms have spread through many industries and generated an increasing share of the global economy. Many of the world's most valuable companies have adopted a platform-based business model and today, we find that platforms pervade our everyday lives. So far, however, the existing management literature has failed to provide professionals and students with appropriate tools to understand the business models that make those platforms successful. This book offers rigorous analysis of the complexity of platforms, as well as practical strategic guidance and tools to help you deal with this complexity. Written in an accessible style and based on a comprehensive approach, Platform Strategies is self-contained and does not require the reader to have specific prior knowledge. The book is both academically rigorous and a pragmatic and efficient guide, incorporating path-breaking insights from academic research on platforms with real-world applications of concepts and tools. The book engages with case studies and highlights important take-aways that can be implemented in practice. You'll learn how to use new tools of strategic management and how to adapt well-established ones. This book is an invaluable resource for entrepreneurs (experienced or aspiring), managers of existing platforms and businesses, professionals, and students in business, management and economics"-- | ||
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| 650 | 4 | |a Strategic planning | |
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| spelling | Belleflamme, Paul VerfasserIn aut Platform strategies a guidebook for entrepreneurs in the platform economy Paul Belleflamme and Nicolas Neysen Abingdon, Oxon New York, NY Routledge 2023 ©2023 1 Online-Ressource (xvii, 261 Seiten) Illustrationen Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references and index. - Description based on online resource; title from digital title page (viewed on April 12, 2023) "Over the past decade, platforms have spread through many industries and generated an increasing share of the global economy. Many of the world's most valuable companies have adopted a platform-based business model and today, we find that platforms pervade our everyday lives. So far, however, the existing management literature has failed to provide professionals and students with appropriate tools to understand the business models that make those platforms successful. This book offers rigorous analysis of the complexity of platforms, as well as practical strategic guidance and tools to help you deal with this complexity. Written in an accessible style and based on a comprehensive approach, Platform Strategies is self-contained and does not require the reader to have specific prior knowledge. The book is both academically rigorous and a pragmatic and efficient guide, incorporating path-breaking insights from academic research on platforms with real-world applications of concepts and tools. The book engages with case studies and highlights important take-aways that can be implemented in practice. You'll learn how to use new tools of strategic management and how to adapt well-established ones. This book is an invaluable resource for entrepreneurs (experienced or aspiring), managers of existing platforms and businesses, professionals, and students in business, management and economics"-- Multi-sided platform businesses Strategic alliances (Business) Strategic planning Plateformes multifaces Alliances stratégiques (Affaires) Planification stratégique BUSINESS & ECONOMICS / General Neysen, Nicolas VerfasserIn aut 9781138590700 Erscheint auch als Druck-Ausgabe 9781138590700 |
| spellingShingle | Belleflamme, Paul Neysen, Nicolas Platform strategies a guidebook for entrepreneurs in the platform economy Multi-sided platform businesses Strategic alliances (Business) Strategic planning Plateformes multifaces Alliances stratégiques (Affaires) Planification stratégique BUSINESS & ECONOMICS / General |
| title | Platform strategies a guidebook for entrepreneurs in the platform economy |
| title_auth | Platform strategies a guidebook for entrepreneurs in the platform economy |
| title_exact_search | Platform strategies a guidebook for entrepreneurs in the platform economy |
| title_full | Platform strategies a guidebook for entrepreneurs in the platform economy Paul Belleflamme and Nicolas Neysen |
| title_fullStr | Platform strategies a guidebook for entrepreneurs in the platform economy Paul Belleflamme and Nicolas Neysen |
| title_full_unstemmed | Platform strategies a guidebook for entrepreneurs in the platform economy Paul Belleflamme and Nicolas Neysen |
| title_short | Platform strategies |
| title_sort | platform strategies a guidebook for entrepreneurs in the platform economy |
| title_sub | a guidebook for entrepreneurs in the platform economy |
| topic | Multi-sided platform businesses Strategic alliances (Business) Strategic planning Plateformes multifaces Alliances stratégiques (Affaires) Planification stratégique BUSINESS & ECONOMICS / General |
| topic_facet | Multi-sided platform businesses Strategic alliances (Business) Strategic planning Plateformes multifaces Alliances stratégiques (Affaires) Planification stratégique BUSINESS & ECONOMICS / General |
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