The Routledge companion to advertising and promotional culture:
"This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. This book is a go-to source for those looking to understand the ways advertising has shaped society, in...
Saved in:
| Other Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York, NY
Routledge
2023
|
| Edition: | Second edition. |
| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/9781000859287/?ar |
| Summary: | "This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. This book is a go-to source for those looking to understand the ways advertising has shaped society, in the past and present, with original analyses and case studies from both established and emerging scholars in critical media and advertising studies. It contains eight sections: Historical Perspectives; Political Economy; Globalization; Audiences as Labor, Consumers, Interpreters, Fans; Identities; Social Institutions; Everyday Life; and The Environment. This updated edition takes a critical look at advertising and promotion during the explosion of digital and social media, as well as with significant social and cultural shifts, including the Covid-19 pandemic, the rise of the Black Lives Matter movement, the destabilization of democracies and rise of authoritarianism around the world, and intensification of the climate crisis. The book offers global perspectives on advertising and promotion with attention to issues of diversity and difference. With chapters written by leading international scholars working at the intersections of media and advertising studies, this book is a go-to source for scholars and students in communication, media studies, and advertising and marketing looking to understand the ways advertising has shaped consumer culture, in the past and present"-- |
| Item Description: | Includes bibliographical references and index. - Description based on online resource; title from digital title page (viewed on April 10, 2023) |
| Physical Description: | 1 online resource (xviii, 403 pages) illustrations |
| ISBN: | 9781003124870 1003124879 9781000859171 1000859177 9781000859287 1000859282 |
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| language | English |
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| publisher | Routledge |
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| spelling | The Routledge companion to advertising and promotional culture edited by Emily West and Matthew P. McAllister Advertising and promotional culture Second edition. New York, NY Routledge 2023 ©2023 1 online resource (xviii, 403 pages) illustrations Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references and index. - Description based on online resource; title from digital title page (viewed on April 10, 2023) "This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. This book is a go-to source for those looking to understand the ways advertising has shaped society, in the past and present, with original analyses and case studies from both established and emerging scholars in critical media and advertising studies. It contains eight sections: Historical Perspectives; Political Economy; Globalization; Audiences as Labor, Consumers, Interpreters, Fans; Identities; Social Institutions; Everyday Life; and The Environment. This updated edition takes a critical look at advertising and promotion during the explosion of digital and social media, as well as with significant social and cultural shifts, including the Covid-19 pandemic, the rise of the Black Lives Matter movement, the destabilization of democracies and rise of authoritarianism around the world, and intensification of the climate crisis. The book offers global perspectives on advertising and promotion with attention to issues of diversity and difference. With chapters written by leading international scholars working at the intersections of media and advertising studies, this book is a go-to source for scholars and students in communication, media studies, and advertising and marketing looking to understand the ways advertising has shaped consumer culture, in the past and present"-- Advertising Branding (Marketing) Social media Stratégie de marque Médias sociaux branding social media BUSINESS & ECONOMICS / Advertising & Promotion SOCIAL SCIENCE / Popular Culture West, Emily HerausgeberIn edt McAllister, Matthew P. HerausgeberIn edt 9780367645106 Erscheint auch als Druck-Ausgabe 9780367645106 |
| spellingShingle | The Routledge companion to advertising and promotional culture Advertising Branding (Marketing) Social media Stratégie de marque Médias sociaux branding social media BUSINESS & ECONOMICS / Advertising & Promotion SOCIAL SCIENCE / Popular Culture |
| title | The Routledge companion to advertising and promotional culture |
| title_alt | Advertising and promotional culture |
| title_auth | The Routledge companion to advertising and promotional culture |
| title_exact_search | The Routledge companion to advertising and promotional culture |
| title_full | The Routledge companion to advertising and promotional culture edited by Emily West and Matthew P. McAllister |
| title_fullStr | The Routledge companion to advertising and promotional culture edited by Emily West and Matthew P. McAllister |
| title_full_unstemmed | The Routledge companion to advertising and promotional culture edited by Emily West and Matthew P. McAllister |
| title_short | The Routledge companion to advertising and promotional culture |
| title_sort | routledge companion to advertising and promotional culture |
| topic | Advertising Branding (Marketing) Social media Stratégie de marque Médias sociaux branding social media BUSINESS & ECONOMICS / Advertising & Promotion SOCIAL SCIENCE / Popular Culture |
| topic_facet | Advertising Branding (Marketing) Social media Stratégie de marque Médias sociaux branding social media BUSINESS & ECONOMICS / Advertising & Promotion SOCIAL SCIENCE / Popular Culture |
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