Data analytics for business: lessons for sales, marketing, and strategy
Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down. This book provides essential guidance to apply advanced analytics and data mining techniques to real-world business applications. The foundation...
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[Old Saybrook, Connecticut]
Tantor Media, Inc.
[2024]
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| Edition: | [First edition]. |
| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/9798350837391/?ar |
| Summary: | Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down. This book provides essential guidance to apply advanced analytics and data mining techniques to real-world business applications. The foundation of this text is the author's twenty-plus years of developing and delivering big data and artificial intelligence solutions across multiple industries: financial services, pharmaceuticals, consumer packaged goods, media, and retail. He provides guidelines and summarized cases for those studying or working in the fields of data science, data engineering, and business analytics. The book also offers a distinctive style: a series of essays, each of which summarizes a critical lesson or provides a step-by-step business process, with specific examples of successes and failures. Sales and marketing executives, project managers, business and engineering professionals, and graduate students will find this clear and comprehensive book the ideal companion when navigating the complex world of big data analytics. |
| Item Description: | Online resource; title from title details screen (O'Reilly, viewed September 24, 2024) |
| Physical Description: | 1 Online-Ressource (1 sound file (6 hr., 12 min.)) |
| ISBN: | 9798350837391 |
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| spelling | Haimowitz, Ira J. VerfasserIn aut Data analytics for business lessons for sales, marketing, and strategy Ira J. Haimowitz [First edition]. [Old Saybrook, Connecticut] Tantor Media, Inc. [2024] 1 Online-Ressource (1 sound file (6 hr., 12 min.)) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Online resource; title from title details screen (O'Reilly, viewed September 24, 2024) Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down. This book provides essential guidance to apply advanced analytics and data mining techniques to real-world business applications. The foundation of this text is the author's twenty-plus years of developing and delivering big data and artificial intelligence solutions across multiple industries: financial services, pharmaceuticals, consumer packaged goods, media, and retail. He provides guidelines and summarized cases for those studying or working in the fields of data science, data engineering, and business analytics. The book also offers a distinctive style: a series of essays, each of which summarizes a critical lesson or provides a step-by-step business process, with specific examples of successes and failures. Sales and marketing executives, project managers, business and engineering professionals, and graduate students will find this clear and comprehensive book the ideal companion when navigating the complex world of big data analytics. Business Data processing Marketing Data processing Machine learning Gestion ; Informatique Marketing ; Informatique Apprentissage automatique Audiobooks Livres audio Greenley, Ray ErzählerIn nrt |
| spellingShingle | Haimowitz, Ira J. Data analytics for business lessons for sales, marketing, and strategy Business Data processing Marketing Data processing Machine learning Gestion ; Informatique Marketing ; Informatique Apprentissage automatique Audiobooks Livres audio |
| title | Data analytics for business lessons for sales, marketing, and strategy |
| title_auth | Data analytics for business lessons for sales, marketing, and strategy |
| title_exact_search | Data analytics for business lessons for sales, marketing, and strategy |
| title_full | Data analytics for business lessons for sales, marketing, and strategy Ira J. Haimowitz |
| title_fullStr | Data analytics for business lessons for sales, marketing, and strategy Ira J. Haimowitz |
| title_full_unstemmed | Data analytics for business lessons for sales, marketing, and strategy Ira J. Haimowitz |
| title_short | Data analytics for business |
| title_sort | data analytics for business lessons for sales marketing and strategy |
| title_sub | lessons for sales, marketing, and strategy |
| topic | Business Data processing Marketing Data processing Machine learning Gestion ; Informatique Marketing ; Informatique Apprentissage automatique Audiobooks Livres audio |
| topic_facet | Business Data processing Marketing Data processing Machine learning Gestion ; Informatique Marketing ; Informatique Apprentissage automatique Audiobooks Livres audio |
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