NeuroAI: winning the minds of consumers with neuroscience powered GenAI
"Generative AI Meets Consumer Neuroscience shows how, when executed correctly, the combination of generative AI and human-powered creativity can lead to superior business results in areas like marketing, product innovation, advertising, and branding. Case studies throughout the text elucidate h...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, New Jersey
Wiley
[2025]
|
| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/9781394261963/?ar |
| Summary: | "Generative AI Meets Consumer Neuroscience shows how, when executed correctly, the combination of generative AI and human-powered creativity can lead to superior business results in areas like marketing, product innovation, advertising, and branding. Case studies throughout the text elucidate how different industries are implementing generative AI tools and techniques with success. A companion app showcasing the main tool sets described in the book allows readers to get started applying concepts as soon as today. Written in a highly accessible and engaging style."-- |
| Item Description: | Includes bibliographical references and index. - Description based on online resource; title from digital title page (viewed on August 29, 2024) |
| Physical Description: | 1 Online-Ressource (xvii, 284 Seiten) illustrations (chiefly color) |
| ISBN: | 9781394310371 1394310374 9781394261970 1394261977 1394261985 9781394261987 9781394261963 |
Staff View
MARC
| LEADER | 00000nam a22000002c 4500 | ||
|---|---|---|---|
| 001 | ZDB-30-ORH-10852731X | ||
| 003 | DE-627-1 | ||
| 005 | 20241001123226.0 | ||
| 007 | cr uuu---uuuuu | ||
| 008 | 241001s2025 xx |||||o 00| ||eng c | ||
| 020 | |a 9781394310371 |c electronic book |9 978-1-394-31037-1 | ||
| 020 | |a 1394310374 |c electronic book |9 1-394-31037-4 | ||
| 020 | |a 9781394261970 |c electronic book |9 978-1-394-26197-0 | ||
| 020 | |a 1394261977 |c electronic book |9 1-394-26197-7 | ||
| 020 | |a 1394261985 |c electronic book |9 1-394-26198-5 | ||
| 020 | |a 9781394261987 |c electronic bk. |9 978-1-394-26198-7 | ||
| 020 | |a 9781394261963 |9 978-1-394-26196-3 | ||
| 035 | |a (DE-627-1)10852731X | ||
| 035 | |a (DE-599)KEP10852731X | ||
| 035 | |a (ORHE)9781394261963 | ||
| 035 | |a (DE-627-1)10852731X | ||
| 040 | |a DE-627 |b ger |c DE-627 |e rda | ||
| 041 | |a eng | ||
| 082 | 0 | |a 658.8/342028563 |2 23/eng/20240601 | |
| 100 | 1 | |a Pradeep, A. K. |d 1963- |e VerfasserIn |4 aut | |
| 245 | 1 | 0 | |a NeuroAI |b winning the minds of consumers with neuroscience powered GenAI |c Dr. A. K. Pradeep, Dr. Rajat Chakravarty, Dr. Anirudh Acharya, Ratnakar Dev |
| 264 | 1 | |a Hoboken, New Jersey |b Wiley |c [2025] | |
| 300 | |a 1 Online-Ressource (xvii, 284 Seiten) |b illustrations (chiefly color) | ||
| 336 | |a Text |b txt |2 rdacontent | ||
| 337 | |a Computermedien |b c |2 rdamedia | ||
| 338 | |a Online-Ressource |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index. - Description based on online resource; title from digital title page (viewed on August 29, 2024) | ||
| 520 | |a "Generative AI Meets Consumer Neuroscience shows how, when executed correctly, the combination of generative AI and human-powered creativity can lead to superior business results in areas like marketing, product innovation, advertising, and branding. Case studies throughout the text elucidate how different industries are implementing generative AI tools and techniques with success. A companion app showcasing the main tool sets described in the book allows readers to get started applying concepts as soon as today. Written in a highly accessible and engaging style."-- | ||
| 650 | 0 | |a Artificial intelligence |x Marketing applications | |
| 650 | 0 | |a Consumers |x Psychology | |
| 650 | 4 | |a Intelligence artificielle ; Applications en marketing | |
| 650 | 4 | |a Consommateurs ; Psychologie | |
| 700 | 1 | |a Chakravarty, Rajat |e VerfasserIn |4 aut | |
| 700 | 1 | |a Acharya, Anirudh |e VerfasserIn |4 aut | |
| 700 | 1 | |a Dev, Ratnakar |e VerfasserIn |4 aut | |
| 776 | 1 | |z 9781394261963 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 9781394261963 |
| 966 | 4 | 0 | |l DE-91 |p ZDB-30-ORH |q TUM_PDA_ORH |u https://learning.oreilly.com/library/view/-/9781394261963/?ar |m X:ORHE |x Aggregator |z lizenzpflichtig |3 Volltext |
| 912 | |a ZDB-30-ORH | ||
| 951 | |a BO | ||
| 912 | |a ZDB-30-ORH | ||
| 049 | |a DE-91 | ||
Record in the Search Index
| DE-BY-TUM_katkey | ZDB-30-ORH-10852731X |
|---|---|
| _version_ | 1829007833215008769 |
| adam_text | |
| any_adam_object | |
| author | Pradeep, A. K. 1963- Chakravarty, Rajat Acharya, Anirudh Dev, Ratnakar |
| author_facet | Pradeep, A. K. 1963- Chakravarty, Rajat Acharya, Anirudh Dev, Ratnakar |
| author_role | aut aut aut aut |
| author_sort | Pradeep, A. K. 1963- |
| author_variant | a k p ak akp r c rc a a aa r d rd |
| building | Verbundindex |
| bvnumber | localTUM |
| collection | ZDB-30-ORH |
| ctrlnum | (DE-627-1)10852731X (DE-599)KEP10852731X (ORHE)9781394261963 |
| dewey-full | 658.8/342028563 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/342028563 |
| dewey-search | 658.8/342028563 |
| dewey-sort | 3658.8 9342028563 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02718nam a22005052c 4500</leader><controlfield tag="001">ZDB-30-ORH-10852731X</controlfield><controlfield tag="003">DE-627-1</controlfield><controlfield tag="005">20241001123226.0</controlfield><controlfield tag="007">cr uuu---uuuuu</controlfield><controlfield tag="008">241001s2025 xx |||||o 00| ||eng c</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781394310371</subfield><subfield code="c">electronic book</subfield><subfield code="9">978-1-394-31037-1</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1394310374</subfield><subfield code="c">electronic book</subfield><subfield code="9">1-394-31037-4</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781394261970</subfield><subfield code="c">electronic book</subfield><subfield code="9">978-1-394-26197-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1394261977</subfield><subfield code="c">electronic book</subfield><subfield code="9">1-394-26197-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1394261985</subfield><subfield code="c">electronic book</subfield><subfield code="9">1-394-26198-5</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781394261987</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-1-394-26198-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781394261963</subfield><subfield code="9">978-1-394-26196-3</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-627-1)10852731X</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)KEP10852731X</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ORHE)9781394261963</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-627-1)10852731X</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-627</subfield><subfield code="b">ger</subfield><subfield code="c">DE-627</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1=" " ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/342028563</subfield><subfield code="2">23/eng/20240601</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Pradeep, A. K.</subfield><subfield code="d">1963-</subfield><subfield code="e">VerfasserIn</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">NeuroAI</subfield><subfield code="b">winning the minds of consumers with neuroscience powered GenAI</subfield><subfield code="c">Dr. A. K. Pradeep, Dr. Rajat Chakravarty, Dr. Anirudh Acharya, Ratnakar Dev</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hoboken, New Jersey</subfield><subfield code="b">Wiley</subfield><subfield code="c">[2025]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xvii, 284 Seiten)</subfield><subfield code="b">illustrations (chiefly color)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">Text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">Computermedien</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">Online-Ressource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index. - Description based on online resource; title from digital title page (viewed on August 29, 2024)</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">"Generative AI Meets Consumer Neuroscience shows how, when executed correctly, the combination of generative AI and human-powered creativity can lead to superior business results in areas like marketing, product innovation, advertising, and branding. Case studies throughout the text elucidate how different industries are implementing generative AI tools and techniques with success. A companion app showcasing the main tool sets described in the book allows readers to get started applying concepts as soon as today. Written in a highly accessible and engaging style."--</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Artificial intelligence</subfield><subfield code="x">Marketing applications</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Consumers</subfield><subfield code="x">Psychology</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Intelligence artificielle ; Applications en marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consommateurs ; Psychologie</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Chakravarty, Rajat</subfield><subfield code="e">VerfasserIn</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Acharya, Anirudh</subfield><subfield code="e">VerfasserIn</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Dev, Ratnakar</subfield><subfield code="e">VerfasserIn</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="1" ind2=" "><subfield code="z">9781394261963</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">9781394261963</subfield></datafield><datafield tag="966" ind1="4" ind2="0"><subfield code="l">DE-91</subfield><subfield code="p">ZDB-30-ORH</subfield><subfield code="q">TUM_PDA_ORH</subfield><subfield code="u">https://learning.oreilly.com/library/view/-/9781394261963/?ar</subfield><subfield code="m">X:ORHE</subfield><subfield code="x">Aggregator</subfield><subfield code="z">lizenzpflichtig</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-ORH</subfield></datafield><datafield tag="951" ind1=" " ind2=" "><subfield code="a">BO</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-ORH</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-91</subfield></datafield></record></collection> |
| id | ZDB-30-ORH-10852731X |
| illustrated | Illustrated |
| indexdate | 2025-04-10T09:36:35Z |
| institution | BVB |
| isbn | 9781394310371 1394310374 9781394261970 1394261977 1394261985 9781394261987 9781394261963 |
| language | English |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM |
| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource (xvii, 284 Seiten) illustrations (chiefly color) |
| psigel | ZDB-30-ORH TUM_PDA_ORH ZDB-30-ORH |
| publishDate | 2025 |
| publishDateSearch | 2025 |
| publishDateSort | 2025 |
| publisher | Wiley |
| record_format | marc |
| spelling | Pradeep, A. K. 1963- VerfasserIn aut NeuroAI winning the minds of consumers with neuroscience powered GenAI Dr. A. K. Pradeep, Dr. Rajat Chakravarty, Dr. Anirudh Acharya, Ratnakar Dev Hoboken, New Jersey Wiley [2025] 1 Online-Ressource (xvii, 284 Seiten) illustrations (chiefly color) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references and index. - Description based on online resource; title from digital title page (viewed on August 29, 2024) "Generative AI Meets Consumer Neuroscience shows how, when executed correctly, the combination of generative AI and human-powered creativity can lead to superior business results in areas like marketing, product innovation, advertising, and branding. Case studies throughout the text elucidate how different industries are implementing generative AI tools and techniques with success. A companion app showcasing the main tool sets described in the book allows readers to get started applying concepts as soon as today. Written in a highly accessible and engaging style."-- Artificial intelligence Marketing applications Consumers Psychology Intelligence artificielle ; Applications en marketing Consommateurs ; Psychologie Chakravarty, Rajat VerfasserIn aut Acharya, Anirudh VerfasserIn aut Dev, Ratnakar VerfasserIn aut 9781394261963 Erscheint auch als Druck-Ausgabe 9781394261963 |
| spellingShingle | Pradeep, A. K. 1963- Chakravarty, Rajat Acharya, Anirudh Dev, Ratnakar NeuroAI winning the minds of consumers with neuroscience powered GenAI Artificial intelligence Marketing applications Consumers Psychology Intelligence artificielle ; Applications en marketing Consommateurs ; Psychologie |
| title | NeuroAI winning the minds of consumers with neuroscience powered GenAI |
| title_auth | NeuroAI winning the minds of consumers with neuroscience powered GenAI |
| title_exact_search | NeuroAI winning the minds of consumers with neuroscience powered GenAI |
| title_full | NeuroAI winning the minds of consumers with neuroscience powered GenAI Dr. A. K. Pradeep, Dr. Rajat Chakravarty, Dr. Anirudh Acharya, Ratnakar Dev |
| title_fullStr | NeuroAI winning the minds of consumers with neuroscience powered GenAI Dr. A. K. Pradeep, Dr. Rajat Chakravarty, Dr. Anirudh Acharya, Ratnakar Dev |
| title_full_unstemmed | NeuroAI winning the minds of consumers with neuroscience powered GenAI Dr. A. K. Pradeep, Dr. Rajat Chakravarty, Dr. Anirudh Acharya, Ratnakar Dev |
| title_short | NeuroAI |
| title_sort | neuroai winning the minds of consumers with neuroscience powered genai |
| title_sub | winning the minds of consumers with neuroscience powered GenAI |
| topic | Artificial intelligence Marketing applications Consumers Psychology Intelligence artificielle ; Applications en marketing Consommateurs ; Psychologie |
| topic_facet | Artificial intelligence Marketing applications Consumers Psychology Intelligence artificielle ; Applications en marketing Consommateurs ; Psychologie |
| work_keys_str_mv | AT pradeepak neuroaiwinningthemindsofconsumerswithneurosciencepoweredgenai AT chakravartyrajat neuroaiwinningthemindsofconsumerswithneurosciencepoweredgenai AT acharyaanirudh neuroaiwinningthemindsofconsumerswithneurosciencepoweredgenai AT devratnakar neuroaiwinningthemindsofconsumerswithneurosciencepoweredgenai |