NeuroAI: winning the minds of consumers with neuroscience powered GenAI
"Generative AI Meets Consumer Neuroscience shows how, when executed correctly, the combination of generative AI and human-powered creativity can lead to superior business results in areas like marketing, product innovation, advertising, and branding. Case studies throughout the text elucidate h...
Gespeichert in:
| Beteiligte Personen: | , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Hoboken, New Jersey
Wiley
[2025]
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| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9781394261963/?ar |
| Zusammenfassung: | "Generative AI Meets Consumer Neuroscience shows how, when executed correctly, the combination of generative AI and human-powered creativity can lead to superior business results in areas like marketing, product innovation, advertising, and branding. Case studies throughout the text elucidate how different industries are implementing generative AI tools and techniques with success. A companion app showcasing the main tool sets described in the book allows readers to get started applying concepts as soon as today. Written in a highly accessible and engaging style."-- |
| Beschreibung: | Includes bibliographical references and index. - Description based on online resource; title from digital title page (viewed on August 29, 2024) |
| Umfang: | 1 Online-Ressource (xvii, 284 Seiten) illustrations (chiefly color) |
| ISBN: | 9781394310371 1394310374 9781394261970 1394261977 1394261985 9781394261987 9781394261963 |
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| author | Pradeep, A. K. 1963- Chakravarty, Rajat Acharya, Anirudh Dev, Ratnakar |
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Illustrated |
| indexdate | 2025-04-10T09:36:35Z |
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| isbn | 9781394310371 1394310374 9781394261970 1394261977 1394261985 9781394261987 9781394261963 |
| language | English |
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| spelling | Pradeep, A. K. 1963- VerfasserIn aut NeuroAI winning the minds of consumers with neuroscience powered GenAI Dr. A. K. Pradeep, Dr. Rajat Chakravarty, Dr. Anirudh Acharya, Ratnakar Dev Hoboken, New Jersey Wiley [2025] 1 Online-Ressource (xvii, 284 Seiten) illustrations (chiefly color) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references and index. - Description based on online resource; title from digital title page (viewed on August 29, 2024) "Generative AI Meets Consumer Neuroscience shows how, when executed correctly, the combination of generative AI and human-powered creativity can lead to superior business results in areas like marketing, product innovation, advertising, and branding. Case studies throughout the text elucidate how different industries are implementing generative AI tools and techniques with success. A companion app showcasing the main tool sets described in the book allows readers to get started applying concepts as soon as today. Written in a highly accessible and engaging style."-- Artificial intelligence Marketing applications Consumers Psychology Intelligence artificielle ; Applications en marketing Consommateurs ; Psychologie Chakravarty, Rajat VerfasserIn aut Acharya, Anirudh VerfasserIn aut Dev, Ratnakar VerfasserIn aut 9781394261963 Erscheint auch als Druck-Ausgabe 9781394261963 |
| spellingShingle | Pradeep, A. K. 1963- Chakravarty, Rajat Acharya, Anirudh Dev, Ratnakar NeuroAI winning the minds of consumers with neuroscience powered GenAI Artificial intelligence Marketing applications Consumers Psychology Intelligence artificielle ; Applications en marketing Consommateurs ; Psychologie |
| title | NeuroAI winning the minds of consumers with neuroscience powered GenAI |
| title_auth | NeuroAI winning the minds of consumers with neuroscience powered GenAI |
| title_exact_search | NeuroAI winning the minds of consumers with neuroscience powered GenAI |
| title_full | NeuroAI winning the minds of consumers with neuroscience powered GenAI Dr. A. K. Pradeep, Dr. Rajat Chakravarty, Dr. Anirudh Acharya, Ratnakar Dev |
| title_fullStr | NeuroAI winning the minds of consumers with neuroscience powered GenAI Dr. A. K. Pradeep, Dr. Rajat Chakravarty, Dr. Anirudh Acharya, Ratnakar Dev |
| title_full_unstemmed | NeuroAI winning the minds of consumers with neuroscience powered GenAI Dr. A. K. Pradeep, Dr. Rajat Chakravarty, Dr. Anirudh Acharya, Ratnakar Dev |
| title_short | NeuroAI |
| title_sort | neuroai winning the minds of consumers with neuroscience powered genai |
| title_sub | winning the minds of consumers with neuroscience powered GenAI |
| topic | Artificial intelligence Marketing applications Consumers Psychology Intelligence artificielle ; Applications en marketing Consommateurs ; Psychologie |
| topic_facet | Artificial intelligence Marketing applications Consumers Psychology Intelligence artificielle ; Applications en marketing Consommateurs ; Psychologie |
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