Employer brand management: practical lessons from the world's leading employers
"A practical guide to the key global trends and practices that are transforming HR, talent acquisition and management. Building on the success of The Employer Brand, a conceptual introduction to what has now become a well-established concept; this is a practical guide to implementation, drawing...
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Chichester, West Sussex, United Kingdom
Wiley
[2014]
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| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9781118898512/?ar |
| Zusammenfassung: | "A practical guide to the key global trends and practices that are transforming HR, talent acquisition and management. Building on the success of The Employer Brand, a conceptual introduction to what has now become a well-established concept; this is a practical guide to implementation, drawing on a much wider range of cases and examples. This book draws on the significant advances in employer brand practice among leading companies to give managers hands on advice for implementing successful employer brand planning, employer brand definition, employer brand implementation and specific applications. It will demonstrate how employer brand thinking can strengthen organisational HR strategy and reinforce HR's value to the business. Offers practical help in improving existing programmes of recruitment and talent management Demonstrates the importance of people in delivering the desired brand experience Gives the reader a personal grasp of a new approach to people management "-- "This book draws on the significant advances in employer brand practice among leading companies to provide hands-on advice to those interested in applying the most advanced tools and techniques in this fast emerging management discipline. The book walks the reader through employer brand planning, employer brand definition, employer brand implementation and specific applications. It shows how employer brand thinking can strengthen HR strategy and reinforce HR's value to the business. And finally, it offers practical help in improving existing programs of recruitment and talent management, demonstrates the importance of people in delivering the desired brand experience, and gives the reader a personal grasp of a new approach to people management"-- |
| Beschreibung: | Includes bibliographical references and index. - Print version record and CIP data provided by publisher |
| Umfang: | 1 Online-Ressource |
| ISBN: | 9781119208051 111920805X 9781118898505 1118898508 9781118898512 1118898516 1118898524 9781118898529 |
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| 520 | |a "A practical guide to the key global trends and practices that are transforming HR, talent acquisition and management. Building on the success of The Employer Brand, a conceptual introduction to what has now become a well-established concept; this is a practical guide to implementation, drawing on a much wider range of cases and examples. This book draws on the significant advances in employer brand practice among leading companies to give managers hands on advice for implementing successful employer brand planning, employer brand definition, employer brand implementation and specific applications. It will demonstrate how employer brand thinking can strengthen organisational HR strategy and reinforce HR's value to the business. Offers practical help in improving existing programmes of recruitment and talent management Demonstrates the importance of people in delivering the desired brand experience Gives the reader a personal grasp of a new approach to people management "-- | ||
| 520 | |a "This book draws on the significant advances in employer brand practice among leading companies to provide hands-on advice to those interested in applying the most advanced tools and techniques in this fast emerging management discipline. The book walks the reader through employer brand planning, employer brand definition, employer brand implementation and specific applications. It shows how employer brand thinking can strengthen HR strategy and reinforce HR's value to the business. And finally, it offers practical help in improving existing programs of recruitment and talent management, demonstrates the importance of people in delivering the desired brand experience, and gives the reader a personal grasp of a new approach to people management"-- | ||
| 650 | 0 | |a Personnel management | |
| 650 | 0 | |a Employees |x Recruiting | |
| 650 | 0 | |a Corporate culture | |
| 650 | 0 | |a Corporate image | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 4 | |a Personnel ; Direction | |
| 650 | 4 | |a Personnel ; Recrutement | |
| 650 | 4 | |a Culture organisationnelle | |
| 650 | 4 | |a Entreprises ; Image | |
| 650 | 4 | |a Stratégie de marque | |
| 650 | 4 | |a corporate image | |
| 650 | 4 | |a branding | |
| 650 | 4 | |a BUSINESS & ECONOMICS ; Decision-Making & Problem Solving | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Corporate culture | |
| 650 | 4 | |a Corporate image | |
| 650 | 4 | |a Employees ; Recruiting | |
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| dewey-full | 658.3/01 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.3/01 |
| dewey-search | 658.3/01 |
| dewey-sort | 3658.3 11 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-30-ORH-108522083 |
| illustrated | Not Illustrated |
| indexdate | 2025-01-17T11:22:10Z |
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| isbn | 9781119208051 111920805X 9781118898505 1118898508 9781118898512 1118898516 1118898524 9781118898529 |
| language | English |
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| psigel | ZDB-30-ORH TUM_PDA_ORH ZDB-30-ORH |
| publishDate | 2014 |
| publishDateSearch | 2014 |
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| spelling | Mosley, Richard 1964- VerfasserIn aut Employer brand management practical lessons from the world's leading employers Richard Mosley Chichester, West Sussex, United Kingdom Wiley [2014] 1 Online-Ressource Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references and index. - Print version record and CIP data provided by publisher "A practical guide to the key global trends and practices that are transforming HR, talent acquisition and management. Building on the success of The Employer Brand, a conceptual introduction to what has now become a well-established concept; this is a practical guide to implementation, drawing on a much wider range of cases and examples. This book draws on the significant advances in employer brand practice among leading companies to give managers hands on advice for implementing successful employer brand planning, employer brand definition, employer brand implementation and specific applications. It will demonstrate how employer brand thinking can strengthen organisational HR strategy and reinforce HR's value to the business. Offers practical help in improving existing programmes of recruitment and talent management Demonstrates the importance of people in delivering the desired brand experience Gives the reader a personal grasp of a new approach to people management "-- "This book draws on the significant advances in employer brand practice among leading companies to provide hands-on advice to those interested in applying the most advanced tools and techniques in this fast emerging management discipline. The book walks the reader through employer brand planning, employer brand definition, employer brand implementation and specific applications. It shows how employer brand thinking can strengthen HR strategy and reinforce HR's value to the business. And finally, it offers practical help in improving existing programs of recruitment and talent management, demonstrates the importance of people in delivering the desired brand experience, and gives the reader a personal grasp of a new approach to people management"-- Personnel management Employees Recruiting Corporate culture Corporate image Branding (Marketing) Personnel ; Direction Personnel ; Recrutement Culture organisationnelle Entreprises ; Image Stratégie de marque corporate image branding BUSINESS & ECONOMICS ; Decision-Making & Problem Solving Employees ; Recruiting 9781118898529 Erscheint auch als Druck-Ausgabe 9781118898529 |
| spellingShingle | Mosley, Richard 1964- Employer brand management practical lessons from the world's leading employers Personnel management Employees Recruiting Corporate culture Corporate image Branding (Marketing) Personnel ; Direction Personnel ; Recrutement Culture organisationnelle Entreprises ; Image Stratégie de marque corporate image branding BUSINESS & ECONOMICS ; Decision-Making & Problem Solving Employees ; Recruiting |
| title | Employer brand management practical lessons from the world's leading employers |
| title_auth | Employer brand management practical lessons from the world's leading employers |
| title_exact_search | Employer brand management practical lessons from the world's leading employers |
| title_full | Employer brand management practical lessons from the world's leading employers Richard Mosley |
| title_fullStr | Employer brand management practical lessons from the world's leading employers Richard Mosley |
| title_full_unstemmed | Employer brand management practical lessons from the world's leading employers Richard Mosley |
| title_short | Employer brand management |
| title_sort | employer brand management practical lessons from the world s leading employers |
| title_sub | practical lessons from the world's leading employers |
| topic | Personnel management Employees Recruiting Corporate culture Corporate image Branding (Marketing) Personnel ; Direction Personnel ; Recrutement Culture organisationnelle Entreprises ; Image Stratégie de marque corporate image branding BUSINESS & ECONOMICS ; Decision-Making & Problem Solving Employees ; Recruiting |
| topic_facet | Personnel management Employees Recruiting Corporate culture Corporate image Branding (Marketing) Personnel ; Direction Personnel ; Recrutement Culture organisationnelle Entreprises ; Image Stratégie de marque corporate image branding BUSINESS & ECONOMICS ; Decision-Making & Problem Solving Employees ; Recruiting |
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