Social marketing and social change: strategies and tools for health, well-being, and the environment
"Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease prevention programs, this book features a practical emphasis for incorporating a marketing orientation and marketing techniques to address the diverse range of issues and problem...
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
San Francisco, CA
Jossey-Bass, Wiley
2013
|
| Ausgabe: | 1st ed. |
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9781118235249/?ar |
| Zusammenfassung: | "Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease prevention programs, this book features a practical emphasis for incorporating a marketing orientation and marketing techniques to address the diverse range of issues and problems that are encountered in the practice of public health. Its comprehensive view of social marketing includes its research base, its applications to a diverse set of social problems, and the focus on the public health field. The book promotes social marketers as scientists-practitioners who must understand the theory and research of social marketing as it is applied to designing effective social change programs"--Provided by publisher. |
| Beschreibung: | Includes bibliographical references and index. - Print version record and CIP data provided by publisher |
| Umfang: | 1 Online-Ressource |
| ISBN: | 9781118235249 111823524X 9781118221501 1118221508 9781118259962 1118259963 9781283977883 1283977885 |
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| 100 | 1 | |a Lefebvre, R. Craig |d 1959- |e VerfasserIn |4 aut | |
| 245 | 1 | 0 | |a Social marketing and social change |b strategies and tools for health, well-being, and the environment |c R. Craig Lefebvre |
| 250 | |a 1st ed. | ||
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| 500 | |a Includes bibliographical references and index. - Print version record and CIP data provided by publisher | ||
| 520 | |a "Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease prevention programs, this book features a practical emphasis for incorporating a marketing orientation and marketing techniques to address the diverse range of issues and problems that are encountered in the practice of public health. Its comprehensive view of social marketing includes its research base, its applications to a diverse set of social problems, and the focus on the public health field. The book promotes social marketers as scientists-practitioners who must understand the theory and research of social marketing as it is applied to designing effective social change programs"--Provided by publisher. | ||
| 650 | 0 | |a Medical care |x Marketing | |
| 650 | 0 | |a Health promotion | |
| 650 | 0 | |a Social change | |
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| 650 | 2 | |a Marketing of Health Services |x methods | |
| 650 | 2 | |a Health Promotion |x methods | |
| 650 | 2 | |a Social Change | |
| 650 | 2 | |a Social Marketing | |
| 650 | 2 | |a Health Promotion | |
| 650 | 4 | |a Promotion de la santé | |
| 650 | 4 | |a Marketing social | |
| 650 | 4 | |a Changement social | |
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| 650 | 4 | |a MEDICAL ; Practice Management & Reimbursement | |
| 650 | 4 | |a Health promotion | |
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| 650 | 4 | |a Social change | |
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| discipline | Soziologie |
| edition | 1st ed. |
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| spelling | Lefebvre, R. Craig 1959- VerfasserIn aut Social marketing and social change strategies and tools for health, well-being, and the environment R. Craig Lefebvre 1st ed. San Francisco, CA Jossey-Bass, Wiley 2013 1 Online-Ressource Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references and index. - Print version record and CIP data provided by publisher "Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease prevention programs, this book features a practical emphasis for incorporating a marketing orientation and marketing techniques to address the diverse range of issues and problems that are encountered in the practice of public health. Its comprehensive view of social marketing includes its research base, its applications to a diverse set of social problems, and the focus on the public health field. The book promotes social marketers as scientists-practitioners who must understand the theory and research of social marketing as it is applied to designing effective social change programs"--Provided by publisher. Medical care Marketing Health promotion Social change Social marketing Marketing of Health Services methods Health Promotion methods Social Change Social Marketing Health Promotion Promotion de la santé Marketing social Changement social MEDICAL ; Administration MEDICAL ; Practice Management & Reimbursement Medical care ; Marketing 9780470936849 Erscheint auch als Druck-Ausgabe 9780470936849 |
| spellingShingle | Lefebvre, R. Craig 1959- Social marketing and social change strategies and tools for health, well-being, and the environment Medical care Marketing Health promotion Social change Social marketing Marketing of Health Services methods Health Promotion methods Social Change Social Marketing Health Promotion Promotion de la santé Marketing social Changement social MEDICAL ; Administration MEDICAL ; Practice Management & Reimbursement Medical care ; Marketing |
| title | Social marketing and social change strategies and tools for health, well-being, and the environment |
| title_auth | Social marketing and social change strategies and tools for health, well-being, and the environment |
| title_exact_search | Social marketing and social change strategies and tools for health, well-being, and the environment |
| title_full | Social marketing and social change strategies and tools for health, well-being, and the environment R. Craig Lefebvre |
| title_fullStr | Social marketing and social change strategies and tools for health, well-being, and the environment R. Craig Lefebvre |
| title_full_unstemmed | Social marketing and social change strategies and tools for health, well-being, and the environment R. Craig Lefebvre |
| title_short | Social marketing and social change |
| title_sort | social marketing and social change strategies and tools for health well being and the environment |
| title_sub | strategies and tools for health, well-being, and the environment |
| topic | Medical care Marketing Health promotion Social change Social marketing Marketing of Health Services methods Health Promotion methods Social Change Social Marketing Health Promotion Promotion de la santé Marketing social Changement social MEDICAL ; Administration MEDICAL ; Practice Management & Reimbursement Medical care ; Marketing |
| topic_facet | Medical care Marketing Health promotion Social change Social marketing Marketing of Health Services methods Health Promotion methods Social Change Social Marketing Health Promotion Promotion de la santé Marketing social Changement social MEDICAL ; Administration MEDICAL ; Practice Management & Reimbursement Medical care ; Marketing |
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