Direct marketing for non-direct marketing businesses: the ultimate no holds barred kick butt take no prisoners guide to extraordinary growth and profits

The Millionaire Maker has done it once again! Dan S. Kennedy revisits little-known, profit-proven direct mail strategies that continue to be effective for any business. In this updated and revised edition of No B.S. Direct Marketing, Dan builds on and reaffirms all the essential direct marketing str...

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Bibliographic Details
Main Authors: Kennedy, Dan S. 1954- (Author), Juarez, Darcy (Author), Fort, Marty (Author)
Other Authors: Vertullo, Jon (Narrator)
Format: Electronic eBook
Language:English
Published: [Place of publication not identified] Ascent Audio [2024]
Edition:Fourth edition.
Series:No B.S
Subjects:
Links:https://learning.oreilly.com/library/view/-/9781663735775/?ar
Summary:The Millionaire Maker has done it once again! Dan S. Kennedy revisits little-known, profit-proven direct mail strategies that continue to be effective for any business. In this updated and revised edition of No B.S. Direct Marketing, Dan builds on and reaffirms all the essential direct marketing strategies in the original edition, and adds new material addressing online, social, and viral marketing media. Strategies in the book are illustrated by updated case history examples from an elite team of consultants-all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in "ordinary" businesses including retail stores, restaurants, and sales.
Item Description:Online resource; title from title details screen (O'Reilly, viewed June 3, 2024)
Physical Description:1 Online-Ressource (1 sound file (6 hr., 20 min.))
ISBN:9781663735775
1663735778