Luxury marketing, sustainability and technology: the future of luxury management
"Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability and relationship marketing impact and change the future of luxury brand management. Whilst the luxury industry is experiencing exponential growth, further research is vital to improve knowledge and un...
Gespeichert in:
| Weitere beteiligte Personen: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Abingdon, Oxon New York, NY
Routledge, Taylor & Francis Group
2023
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| Schriftenreihe: | Routledge studies in luxury management
|
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9781000891928/?ar |
| Zusammenfassung: | "Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability and relationship marketing impact and change the future of luxury brand management. Whilst the luxury industry is experiencing exponential growth, further research is vital to improve knowledge and understand how luxury management operates in the new age of marketing. Through a range of empirical and theoretical contributions, this book offers clear insights on relationship marketing and luxury management. It examines the growth of luxury, marketing strategies for luxury brands, advertising and communication of luxury brands, AI and disruptive technology in luxury marketing, and sustainability and pro-environmental luxury. All the chapters close with practical summaries and recommendations for businesses practice. This book is a useful reference for scholars and postgraduate researchers across luxury management and marketing, including those interested in international marketing, social media marketing, fashion management, as well as innovation management and sustainability"-- |
| Beschreibung: | Includes bibliographical references and index. - Description based on print version record and CIP data provided by publisher; resource not viewed |
| Umfang: | 1 Online-Ressource. |
| ISBN: | 9781003321378 1003321372 9781000891904 1000891909 9781000891928 1000891925 |
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| id | ZDB-30-ORH-104367288 |
| illustrated | Not Illustrated |
| indexdate | 2025-01-17T11:22:13Z |
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| isbn | 9781003321378 1003321372 9781000891904 1000891909 9781000891928 1000891925 |
| language | English |
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| physical | 1 Online-Ressource. |
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| publishDate | 2023 |
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| publisher | Routledge, Taylor & Francis Group |
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| series2 | Routledge studies in luxury management |
| spelling | Luxury marketing, sustainability and technology the future of luxury management edited by Park Thaichon and Sara Quach Abingdon, Oxon New York, NY Routledge, Taylor & Francis Group 2023 1 Online-Ressource. Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Routledge studies in luxury management Includes bibliographical references and index. - Description based on print version record and CIP data provided by publisher; resource not viewed "Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability and relationship marketing impact and change the future of luxury brand management. Whilst the luxury industry is experiencing exponential growth, further research is vital to improve knowledge and understand how luxury management operates in the new age of marketing. Through a range of empirical and theoretical contributions, this book offers clear insights on relationship marketing and luxury management. It examines the growth of luxury, marketing strategies for luxury brands, advertising and communication of luxury brands, AI and disruptive technology in luxury marketing, and sustainability and pro-environmental luxury. All the chapters close with practical summaries and recommendations for businesses practice. This book is a useful reference for scholars and postgraduate researchers across luxury management and marketing, including those interested in international marketing, social media marketing, fashion management, as well as innovation management and sustainability"-- Luxury goods industry Management Retail trade Management Produits de luxe ; Industrie ; Gestion Retail trade ; Management Thaichon, Park HerausgeberIn edt Quach, Sara HerausgeberIn edt 9781032342917 Erscheint auch als Druck-Ausgabe 9781032342917 |
| spellingShingle | Luxury marketing, sustainability and technology the future of luxury management Luxury goods industry Management Retail trade Management Produits de luxe ; Industrie ; Gestion Retail trade ; Management |
| title | Luxury marketing, sustainability and technology the future of luxury management |
| title_auth | Luxury marketing, sustainability and technology the future of luxury management |
| title_exact_search | Luxury marketing, sustainability and technology the future of luxury management |
| title_full | Luxury marketing, sustainability and technology the future of luxury management edited by Park Thaichon and Sara Quach |
| title_fullStr | Luxury marketing, sustainability and technology the future of luxury management edited by Park Thaichon and Sara Quach |
| title_full_unstemmed | Luxury marketing, sustainability and technology the future of luxury management edited by Park Thaichon and Sara Quach |
| title_short | Luxury marketing, sustainability and technology |
| title_sort | luxury marketing sustainability and technology the future of luxury management |
| title_sub | the future of luxury management |
| topic | Luxury goods industry Management Retail trade Management Produits de luxe ; Industrie ; Gestion Retail trade ; Management |
| topic_facet | Luxury goods industry Management Retail trade Management Produits de luxe ; Industrie ; Gestion Retail trade ; Management |
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