Marketing 6.0: the future is immersive
"In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integ...
Gespeichert in:
| Beteiligte Personen: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Hoboken, New Jersey
John Wiley & Sons, Inc.
[2024]
|
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9781119835219/?ar |
| Zusammenfassung: | "In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade."-- |
| Beschreibung: | Includes index. - Description based on online resource; title from digital title page (viewed on December 29, 2023) |
| Umfang: | 1 Online-Ressource (vii, 247 Seiten) color illustrations |
| ISBN: | 9781119835370 1119835372 1119835380 9781119835387 9781119835219 |
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| spelling | Kotler, Philip VerfasserIn aut Marketing 6.0 the future is immersive Philip Kotler, Hermawan Kartajaya, Iwan Setiawan Hoboken, New Jersey John Wiley & Sons, Inc. [2024] 1 Online-Ressource (vii, 247 Seiten) color illustrations Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes index. - Description based on online resource; title from digital title page (viewed on December 29, 2023) "In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade."-- Marketing Technology Technologie marketing Kartajaya, Hermawan 1947- VerfasserIn aut Setiawan, Iwan VerfasserIn aut 9781119835219 Erscheint auch als Druck-Ausgabe 9781119835219 |
| spellingShingle | Kotler, Philip Kartajaya, Hermawan 1947- Setiawan, Iwan Marketing 6.0 the future is immersive Marketing Technology Technologie marketing |
| title | Marketing 6.0 the future is immersive |
| title_auth | Marketing 6.0 the future is immersive |
| title_exact_search | Marketing 6.0 the future is immersive |
| title_full | Marketing 6.0 the future is immersive Philip Kotler, Hermawan Kartajaya, Iwan Setiawan |
| title_fullStr | Marketing 6.0 the future is immersive Philip Kotler, Hermawan Kartajaya, Iwan Setiawan |
| title_full_unstemmed | Marketing 6.0 the future is immersive Philip Kotler, Hermawan Kartajaya, Iwan Setiawan |
| title_short | Marketing 6.0 |
| title_sort | marketing 6 0 the future is immersive |
| title_sub | the future is immersive |
| topic | Marketing Technology Technologie marketing |
| topic_facet | Marketing Technology Technologie marketing |
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