Marketing 6.0: the future is immersive
"In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integ...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, New Jersey
John Wiley & Sons, Inc.
[2024]
|
| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/9781119835219/?ar |
| Summary: | "In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade."-- |
| Item Description: | Includes index. - Description based on online resource; title from digital title page (viewed on December 29, 2023) |
| Physical Description: | 1 Online-Ressource (vii, 247 Seiten) color illustrations |
| ISBN: | 9781119835370 1119835372 1119835380 9781119835387 9781119835219 |
Staff View
MARC
| LEADER | 00000nam a22000002c 4500 | ||
|---|---|---|---|
| 001 | ZDB-30-ORH-102561591 | ||
| 003 | DE-627-1 | ||
| 005 | 20240429114542.0 | ||
| 007 | cr uuu---uuuuu | ||
| 008 | 240429s2024 xx |||||o 00| ||eng c | ||
| 020 | |a 9781119835370 |c electronic publication |9 978-1-119-83537-0 | ||
| 020 | |a 1119835372 |c electronic publication |9 1-119-83537-2 | ||
| 020 | |a 1119835380 |c electronic book |9 1-119-83538-0 | ||
| 020 | |a 9781119835387 |c electronic book |9 978-1-119-83538-7 | ||
| 020 | |a 9781119835219 |9 978-1-119-83521-9 | ||
| 035 | |a (DE-627-1)102561591 | ||
| 035 | |a (DE-599)KEP102561591 | ||
| 035 | |a (ORHE)9781119835219 | ||
| 035 | |a (DE-627-1)102561591 | ||
| 040 | |a DE-627 |b ger |c DE-627 |e rda | ||
| 041 | |a eng | ||
| 082 | 0 | |a 658.8 |2 23/eng/20231103 | |
| 100 | 1 | |a Kotler, Philip |e VerfasserIn |4 aut | |
| 245 | 1 | 0 | |a Marketing 6.0 |b the future is immersive |c Philip Kotler, Hermawan Kartajaya, Iwan Setiawan |
| 264 | 1 | |a Hoboken, New Jersey |b John Wiley & Sons, Inc. |c [2024] | |
| 300 | |a 1 Online-Ressource (vii, 247 Seiten) |b color illustrations | ||
| 336 | |a Text |b txt |2 rdacontent | ||
| 337 | |a Computermedien |b c |2 rdamedia | ||
| 338 | |a Online-Ressource |b cr |2 rdacarrier | ||
| 500 | |a Includes index. - Description based on online resource; title from digital title page (viewed on December 29, 2023) | ||
| 520 | |a "In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade."-- | ||
| 650 | 0 | |a Marketing | |
| 650 | 0 | |a Technology | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Technologie | |
| 650 | 4 | |a marketing | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Technology | |
| 700 | 1 | |a Kartajaya, Hermawan |d 1947- |e VerfasserIn |4 aut | |
| 700 | 1 | |a Setiawan, Iwan |e VerfasserIn |4 aut | |
| 776 | 1 | |z 9781119835219 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 9781119835219 |
| 966 | 4 | 0 | |l DE-91 |p ZDB-30-ORH |q TUM_PDA_ORH |u https://learning.oreilly.com/library/view/-/9781119835219/?ar |m X:ORHE |x Aggregator |z lizenzpflichtig |3 Volltext |
| 912 | |a ZDB-30-ORH | ||
| 951 | |a BO | ||
| 912 | |a ZDB-30-ORH | ||
| 049 | |a DE-91 | ||
Record in the Search Index
| DE-BY-TUM_katkey | ZDB-30-ORH-102561591 |
|---|---|
| _version_ | 1829007839190843392 |
| adam_text | |
| any_adam_object | |
| author | Kotler, Philip Kartajaya, Hermawan 1947- Setiawan, Iwan |
| author_facet | Kotler, Philip Kartajaya, Hermawan 1947- Setiawan, Iwan |
| author_role | aut aut aut |
| author_sort | Kotler, Philip |
| author_variant | p k pk h k hk i s is |
| building | Verbundindex |
| bvnumber | localTUM |
| collection | ZDB-30-ORH |
| ctrlnum | (DE-627-1)102561591 (DE-599)KEP102561591 (ORHE)9781119835219 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02275nam a22005052c 4500</leader><controlfield tag="001">ZDB-30-ORH-102561591</controlfield><controlfield tag="003">DE-627-1</controlfield><controlfield tag="005">20240429114542.0</controlfield><controlfield tag="007">cr uuu---uuuuu</controlfield><controlfield tag="008">240429s2024 xx |||||o 00| ||eng c</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781119835370</subfield><subfield code="c">electronic publication</subfield><subfield code="9">978-1-119-83537-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1119835372</subfield><subfield code="c">electronic publication</subfield><subfield code="9">1-119-83537-2</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1119835380</subfield><subfield code="c">electronic book</subfield><subfield code="9">1-119-83538-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781119835387</subfield><subfield code="c">electronic book</subfield><subfield code="9">978-1-119-83538-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781119835219</subfield><subfield code="9">978-1-119-83521-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-627-1)102561591</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)KEP102561591</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ORHE)9781119835219</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-627-1)102561591</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-627</subfield><subfield code="b">ger</subfield><subfield code="c">DE-627</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1=" " ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">23/eng/20231103</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Kotler, Philip</subfield><subfield code="e">VerfasserIn</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing 6.0</subfield><subfield code="b">the future is immersive</subfield><subfield code="c">Philip Kotler, Hermawan Kartajaya, Iwan Setiawan</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hoboken, New Jersey</subfield><subfield code="b">John Wiley & Sons, Inc.</subfield><subfield code="c">[2024]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (vii, 247 Seiten)</subfield><subfield code="b">color illustrations</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">Text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">Computermedien</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">Online-Ressource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes index. - Description based on online resource; title from digital title page (viewed on December 29, 2023)</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">"In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade."--</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Technology</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Technologie</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Technology</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Kartajaya, Hermawan</subfield><subfield code="d">1947-</subfield><subfield code="e">VerfasserIn</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Setiawan, Iwan</subfield><subfield code="e">VerfasserIn</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="1" ind2=" "><subfield code="z">9781119835219</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">9781119835219</subfield></datafield><datafield tag="966" ind1="4" ind2="0"><subfield code="l">DE-91</subfield><subfield code="p">ZDB-30-ORH</subfield><subfield code="q">TUM_PDA_ORH</subfield><subfield code="u">https://learning.oreilly.com/library/view/-/9781119835219/?ar</subfield><subfield code="m">X:ORHE</subfield><subfield code="x">Aggregator</subfield><subfield code="z">lizenzpflichtig</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-ORH</subfield></datafield><datafield tag="951" ind1=" " ind2=" "><subfield code="a">BO</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-ORH</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-91</subfield></datafield></record></collection> |
| id | ZDB-30-ORH-102561591 |
| illustrated | Illustrated |
| indexdate | 2025-04-10T09:36:40Z |
| institution | BVB |
| isbn | 9781119835370 1119835372 1119835380 9781119835387 9781119835219 |
| language | English |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM |
| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource (vii, 247 Seiten) color illustrations |
| psigel | ZDB-30-ORH TUM_PDA_ORH ZDB-30-ORH |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | John Wiley & Sons, Inc. |
| record_format | marc |
| spelling | Kotler, Philip VerfasserIn aut Marketing 6.0 the future is immersive Philip Kotler, Hermawan Kartajaya, Iwan Setiawan Hoboken, New Jersey John Wiley & Sons, Inc. [2024] 1 Online-Ressource (vii, 247 Seiten) color illustrations Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes index. - Description based on online resource; title from digital title page (viewed on December 29, 2023) "In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade."-- Marketing Technology Technologie marketing Kartajaya, Hermawan 1947- VerfasserIn aut Setiawan, Iwan VerfasserIn aut 9781119835219 Erscheint auch als Druck-Ausgabe 9781119835219 |
| spellingShingle | Kotler, Philip Kartajaya, Hermawan 1947- Setiawan, Iwan Marketing 6.0 the future is immersive Marketing Technology Technologie marketing |
| title | Marketing 6.0 the future is immersive |
| title_auth | Marketing 6.0 the future is immersive |
| title_exact_search | Marketing 6.0 the future is immersive |
| title_full | Marketing 6.0 the future is immersive Philip Kotler, Hermawan Kartajaya, Iwan Setiawan |
| title_fullStr | Marketing 6.0 the future is immersive Philip Kotler, Hermawan Kartajaya, Iwan Setiawan |
| title_full_unstemmed | Marketing 6.0 the future is immersive Philip Kotler, Hermawan Kartajaya, Iwan Setiawan |
| title_short | Marketing 6.0 |
| title_sort | marketing 6 0 the future is immersive |
| title_sub | the future is immersive |
| topic | Marketing Technology Technologie marketing |
| topic_facet | Marketing Technology Technologie marketing |
| work_keys_str_mv | AT kotlerphilip marketing60thefutureisimmersive AT kartajayahermawan marketing60thefutureisimmersive AT setiawaniwan marketing60thefutureisimmersive |