Kotler, P., Kartajaya, H., & Setiawan, I. (2024). Marketing 6.0: The future is immersive. John Wiley & Sons, Inc.
Chicago Style (17th ed.) CitationKotler, Philip, Hermawan Kartajaya, and Iwan Setiawan. Marketing 6.0: The Future Is Immersive. Hoboken, New Jersey: John Wiley & Sons, Inc, 2024.
MLA (9th ed.) CitationKotler, Philip, et al. Marketing 6.0: The Future Is Immersive. John Wiley & Sons, Inc, 2024.
Warning: These citations may not always be 100% accurate.