Good business: the talk, fight, win way to change the world
From his humble beginnings selling soap in a sales training program to his rapid rise in the fast-paced New York advertising scene, Bill Novelli was well on his way to becoming a leader in the hypercompetitive business world. But it wasn't long before he became disillusioned with the drive for...
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| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
[Place of publication not identified]
Ascent Audio
2024
|
| Ausgabe: | [First edition]. |
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9781663735232/?ar |
| Zusammenfassung: | From his humble beginnings selling soap in a sales training program to his rapid rise in the fast-paced New York advertising scene, Bill Novelli was well on his way to becoming a leader in the hypercompetitive business world. But it wasn't long before he became disillusioned with the drive for profits at any cost. He knew that his marketing skills made those companies successful, but what good did that success do for the world? That question sent him on a career path that involved taking the marketing and communication tactics long used by big businesses and applying them to social change. He found that this strategy was not only good for the world but also good for business. In Good Business, Novelli begins with his early career success in Mad Men-era marketing, which left him feeling unfulfilled. He describes the process of changing career trajectory: how he helped reposition the Peace Corps; built Porter Novelli, a global PR agency for social impact; fought the Tobacco Wars; and became CEO of AARP, the largest nonprofit in America. Drawing practical lessons and principles from play-by-play stories of his experiences in large and small organizations, Novelli deploys his characteristic wit to stress the importance of building and maintaining connections with people-and engaging them in the cause. |
| Beschreibung: | Online resource; title from title details screen (O'Reilly, viewed March 4, 2024) |
| Umfang: | 1 Online-Ressource (1 sound file (13 hr., 7 min.)) |
| ISBN: | 9781663735232 1663735239 |
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| illustrated | Not Illustrated |
| indexdate | 2025-01-17T11:22:16Z |
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| language | English |
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| spelling | Novelli, Bill VerfasserIn aut Good business the talk, fight, win way to change the world Bill Novelli [First edition]. [Place of publication not identified] Ascent Audio 2024 1 Online-Ressource (1 sound file (13 hr., 7 min.)) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Online resource; title from title details screen (O'Reilly, viewed March 4, 2024) From his humble beginnings selling soap in a sales training program to his rapid rise in the fast-paced New York advertising scene, Bill Novelli was well on his way to becoming a leader in the hypercompetitive business world. But it wasn't long before he became disillusioned with the drive for profits at any cost. He knew that his marketing skills made those companies successful, but what good did that success do for the world? That question sent him on a career path that involved taking the marketing and communication tactics long used by big businesses and applying them to social change. He found that this strategy was not only good for the world but also good for business. In Good Business, Novelli begins with his early career success in Mad Men-era marketing, which left him feeling unfulfilled. He describes the process of changing career trajectory: how he helped reposition the Peace Corps; built Porter Novelli, a global PR agency for social impact; fought the Tobacco Wars; and became CEO of AARP, the largest nonprofit in America. Drawing practical lessons and principles from play-by-play stories of his experiences in large and small organizations, Novelli deploys his characteristic wit to stress the importance of building and maintaining connections with people-and engaging them in the cause. Social marketing Marketing social Audiobooks Livres audio Lenz, Mike ErzählerIn nrt |
| spellingShingle | Novelli, Bill Good business the talk, fight, win way to change the world Social marketing Marketing social Audiobooks Livres audio |
| title | Good business the talk, fight, win way to change the world |
| title_auth | Good business the talk, fight, win way to change the world |
| title_exact_search | Good business the talk, fight, win way to change the world |
| title_full | Good business the talk, fight, win way to change the world Bill Novelli |
| title_fullStr | Good business the talk, fight, win way to change the world Bill Novelli |
| title_full_unstemmed | Good business the talk, fight, win way to change the world Bill Novelli |
| title_short | Good business |
| title_sort | good business the talk fight win way to change the world |
| title_sub | the talk, fight, win way to change the world |
| topic | Social marketing Marketing social Audiobooks Livres audio |
| topic_facet | Social marketing Marketing social Audiobooks Livres audio |
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