Are everywhere stores the new face of retail?:

Historically, customer engagement and product fulfillment occurred in the same place -- a traditional retail store. But today, retailers are beginning to explore how they can create opportunities for customers to engage with products in native environments. A related approach is to use nontraditiona...

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Bibliographic Details
Main Authors: Bell, David R. (Author), Gallino, Santiago (Author), Moreno, Antonio (Author)
Format: Electronic eBook
Language:English
Published: [Cambridge, Massachusetts] MIT Sloan Management Review 2023
Edition:[First edition].
Subjects:
Links:https://learning.oreilly.com/library/view/-/53863MIT65307/?ar
Summary:Historically, customer engagement and product fulfillment occurred in the same place -- a traditional retail store. But today, retailers are beginning to explore how they can create opportunities for customers to engage with products in native environments. A related approach is to use nontraditional spaces for inventory storage, potentially speeding fulfillment. While it's still early days, retailers should proactively consider these strategies' potential risks and opportunities.
Item Description:Reprint #65307
Physical Description:1 Online-Ressource (5 Seiten)