TRANSFORMING RELATIONSHIP MARKETING: strategies and business models in the
Relationship marketing builds and maintains long-term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing. It looks at three main areas of relationship marketing as understanding relations...
Gespeichert in:
| Weitere beteiligte Personen: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
[Place of publication not identified]
ROUTLEDGE
2020
|
| Schriftenreihe: | Routledge Advances in Management and Business Studies
|
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9781000205534/?ar |
| Zusammenfassung: | Relationship marketing builds and maintains long-term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing. It looks at three main areas of relationship marketing as understanding relationship marketing and the continuum, the drivers and scope of relationship marketing, and how organisations should restructure for successful relationship marketing in the digital context. The book also addresses the opportunities and challenges associated with the implementation of relationship marketing in various types of organisation and suggests different effective relationship-building strategies and techniques for successful customer relationship management. |
| Umfang: | 1 Online-Ressource |
| ISBN: | 9781000205497 1000205495 9781000205534 1000205533 |
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| id | ZDB-30-ORH-100065333 |
| illustrated | Not Illustrated |
| indexdate | 2025-01-17T11:22:18Z |
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| isbn | 9781000205497 1000205495 9781000205534 1000205533 |
| language | English |
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| publishDate | 2020 |
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| publisher | ROUTLEDGE |
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| series2 | Routledge Advances in Management and Business Studies |
| spelling | TRANSFORMING RELATIONSHIP MARKETING strategies and business models in the [Place of publication not identified] ROUTLEDGE 2020 1 Online-Ressource Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Routledge Advances in Management and Business Studies Relationship marketing builds and maintains long-term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing. It looks at three main areas of relationship marketing as understanding relationship marketing and the continuum, the drivers and scope of relationship marketing, and how organisations should restructure for successful relationship marketing in the digital context. The book also addresses the opportunities and challenges associated with the implementation of relationship marketing in various types of organisation and suggests different effective relationship-building strategies and techniques for successful customer relationship management. Relationship marketing Relationship marketing Technological innovations Marketing relationnel Marketing relationnel ; Innovations Thaichon, Park HerausgeberIn edt Ratten, Vanessa HerausgeberIn edt 0367548178 Erscheint auch als Druck-Ausgabe 0367548178 |
| spellingShingle | TRANSFORMING RELATIONSHIP MARKETING strategies and business models in the Relationship marketing Relationship marketing Technological innovations Marketing relationnel Marketing relationnel ; Innovations |
| title | TRANSFORMING RELATIONSHIP MARKETING strategies and business models in the |
| title_auth | TRANSFORMING RELATIONSHIP MARKETING strategies and business models in the |
| title_exact_search | TRANSFORMING RELATIONSHIP MARKETING strategies and business models in the |
| title_full | TRANSFORMING RELATIONSHIP MARKETING strategies and business models in the |
| title_fullStr | TRANSFORMING RELATIONSHIP MARKETING strategies and business models in the |
| title_full_unstemmed | TRANSFORMING RELATIONSHIP MARKETING strategies and business models in the |
| title_short | TRANSFORMING RELATIONSHIP MARKETING |
| title_sort | transforming relationship marketing strategies and business models in the |
| title_sub | strategies and business models in the |
| topic | Relationship marketing Relationship marketing Technological innovations Marketing relationnel Marketing relationnel ; Innovations |
| topic_facet | Relationship marketing Relationship marketing Technological innovations Marketing relationnel Marketing relationnel ; Innovations |
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