Game changer : how strategic pricing will reshape your business, your market, and society:
The right pricing strategy can change the entire trajectory of a business, a market, and even society at large. To help you create your best pricing strategy efficiently and confidently, two leaders from BCG are introducing fresh perspectives on pricing that take you far beyond the realm of mind-num...
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| Beteiligte Personen: | , |
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| Weitere beteiligte Personen: | |
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
[Place of publication not identified]
Ascent Audio
2023
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| Ausgabe: | [First edition]. |
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9781663732873/?ar |
| Zusammenfassung: | The right pricing strategy can change the entire trajectory of a business, a market, and even society at large. To help you create your best pricing strategy efficiently and confidently, two leaders from BCG are introducing fresh perspectives on pricing that take you far beyond the realm of mind-numbing numbers. In Game Changer, Jean-Manuel Izaret and Arnab Sinha simplify and clarify pricing strategy by integrating its many frameworks and concepts into seven distinct pricing games, each with its own proven tools, rules, forces, and structures. To help you pick the right game and play it well, Izaret and Sinha have developed the Strategic Pricing Hexagon, a tool refined through years of testing, iteration, and adaptation. The Hexagon is your portal to a business world where stronger growth and better financial performance come from a set of strategic pricing decisions, not endless myopic quests for optimal prices. With research from BCG's Bruce Henderson Institute along with real-world examples, the authors and their colleagues at BCG define pricing strategy as a business leader's or business owner's conscious decisions about how money flows in their market. They show how companies succeed in the long term when they focus on collaborative growth and value sharing with customers, not zero-sum value extraction from them. |
| Beschreibung: | Online resource; title from title details screen (O'Reilly, viewed October 25, 2023) |
| Umfang: | 1 Online-Ressource (1 sound file (13 hr., 53 min.)) |
| ISBN: | 9781663732873 1663732876 |
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| spelling | Izaret, Jean-Manuel VerfasserIn aut Game changer : how strategic pricing will reshape your business, your market, and society Jean-Manuel Izaret, Arnab Sinha [First edition]. [Place of publication not identified] Ascent Audio 2023 1 Online-Ressource (1 sound file (13 hr., 53 min.)) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Online resource; title from title details screen (O'Reilly, viewed October 25, 2023) The right pricing strategy can change the entire trajectory of a business, a market, and even society at large. To help you create your best pricing strategy efficiently and confidently, two leaders from BCG are introducing fresh perspectives on pricing that take you far beyond the realm of mind-numbing numbers. In Game Changer, Jean-Manuel Izaret and Arnab Sinha simplify and clarify pricing strategy by integrating its many frameworks and concepts into seven distinct pricing games, each with its own proven tools, rules, forces, and structures. To help you pick the right game and play it well, Izaret and Sinha have developed the Strategic Pricing Hexagon, a tool refined through years of testing, iteration, and adaptation. The Hexagon is your portal to a business world where stronger growth and better financial performance come from a set of strategic pricing decisions, not endless myopic quests for optimal prices. With research from BCG's Bruce Henderson Institute along with real-world examples, the authors and their colleagues at BCG define pricing strategy as a business leader's or business owner's conscious decisions about how money flows in their market. They show how companies succeed in the long term when they focus on collaborative growth and value sharing with customers, not zero-sum value extraction from them. Pricing Strategic planning Consumer behavior Game theory Prix ; Fixation Planification stratégique Consommateurs ; Comportement Théorie des jeux Consumer behavior (OCoLC)fst00876238 Game theory (OCoLC)fst00937501 Pricing (OCoLC)fst01076230 Strategic planning (OCoLC)fst01134371 Audiobooks (OCoLC)fst01726208 Audiobooks Livres audio Sinha, Arnab VerfasserIn aut Klineman, Kent ErzählerIn nrt |
| spellingShingle | Izaret, Jean-Manuel Sinha, Arnab Game changer : how strategic pricing will reshape your business, your market, and society Pricing Strategic planning Consumer behavior Game theory Prix ; Fixation Planification stratégique Consommateurs ; Comportement Théorie des jeux Consumer behavior (OCoLC)fst00876238 Game theory (OCoLC)fst00937501 Pricing (OCoLC)fst01076230 Strategic planning (OCoLC)fst01134371 Audiobooks (OCoLC)fst01726208 Audiobooks Livres audio |
| subject_GND | (OCoLC)fst00876238 (OCoLC)fst00937501 (OCoLC)fst01076230 (OCoLC)fst01134371 (OCoLC)fst01726208 |
| title | Game changer : how strategic pricing will reshape your business, your market, and society |
| title_auth | Game changer : how strategic pricing will reshape your business, your market, and society |
| title_exact_search | Game changer : how strategic pricing will reshape your business, your market, and society |
| title_full | Game changer : how strategic pricing will reshape your business, your market, and society Jean-Manuel Izaret, Arnab Sinha |
| title_fullStr | Game changer : how strategic pricing will reshape your business, your market, and society Jean-Manuel Izaret, Arnab Sinha |
| title_full_unstemmed | Game changer : how strategic pricing will reshape your business, your market, and society Jean-Manuel Izaret, Arnab Sinha |
| title_short | Game changer : how strategic pricing will reshape your business, your market, and society |
| title_sort | game changer how strategic pricing will reshape your business your market and society |
| topic | Pricing Strategic planning Consumer behavior Game theory Prix ; Fixation Planification stratégique Consommateurs ; Comportement Théorie des jeux Consumer behavior (OCoLC)fst00876238 Game theory (OCoLC)fst00937501 Pricing (OCoLC)fst01076230 Strategic planning (OCoLC)fst01134371 Audiobooks (OCoLC)fst01726208 Audiobooks Livres audio |
| topic_facet | Pricing Strategic planning Consumer behavior Game theory Prix ; Fixation Planification stratégique Consommateurs ; Comportement Théorie des jeux Audiobooks Livres audio |
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