Design your marketing organization to fit your company's growth stage: an early-stage company requires a different organizational structure than a mature one : marketing leaders must adapt their teams and strategies accordingly
The unique needs of companies at different growth stages are best served by a marketing organization designed to meet the organization's goals and a CMO with the right skills. Early-stage companies need a scrappy generalist, developing companies need a scale specialist, and mature companies nee...
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
[Cambridge, Massachusetts]
MIT Sloan Management Review
2023
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| Ausgabe: | [First edition]. |
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/53863MIT65201/?ar |
| Zusammenfassung: | The unique needs of companies at different growth stages are best served by a marketing organization designed to meet the organization's goals and a CMO with the right skills. Early-stage companies need a scrappy generalist, developing companies need a scale specialist, and mature companies need a strategic marketing leader. Based on research and interviews with 100 CMOs, the authors identified three key traps in designing marketing organizations and ways to avoid them. |
| Beschreibung: | "Reprint 65201.". - Includes bibliographical references |
| Umfang: | 1 Online-Ressource (7 Seiten) |
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| spelling | Whitler, Kimberly A. VerfasserIn aut Design your marketing organization to fit your company's growth stage an early-stage company requires a different organizational structure than a mature one : marketing leaders must adapt their teams and strategies accordingly Kimberly A. Whitler, Jonathan Metrick [First edition]. [Cambridge, Massachusetts] MIT Sloan Management Review 2023 1 Online-Ressource (7 Seiten) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier "Reprint 65201.". - Includes bibliographical references The unique needs of companies at different growth stages are best served by a marketing organization designed to meet the organization's goals and a CMO with the right skills. Early-stage companies need a scrappy generalist, developing companies need a scale specialist, and mature companies need a strategic marketing leader. Based on research and interviews with 100 CMOs, the authors identified three key traps in designing marketing organizations and ways to avoid them. Marketing Management Marketing ; Gestion Marketing ; Management Metrick, Jonathan VerfasserIn aut |
| spellingShingle | Whitler, Kimberly A. Metrick, Jonathan Design your marketing organization to fit your company's growth stage an early-stage company requires a different organizational structure than a mature one : marketing leaders must adapt their teams and strategies accordingly Marketing Management Marketing ; Gestion Marketing ; Management |
| title | Design your marketing organization to fit your company's growth stage an early-stage company requires a different organizational structure than a mature one : marketing leaders must adapt their teams and strategies accordingly |
| title_auth | Design your marketing organization to fit your company's growth stage an early-stage company requires a different organizational structure than a mature one : marketing leaders must adapt their teams and strategies accordingly |
| title_exact_search | Design your marketing organization to fit your company's growth stage an early-stage company requires a different organizational structure than a mature one : marketing leaders must adapt their teams and strategies accordingly |
| title_full | Design your marketing organization to fit your company's growth stage an early-stage company requires a different organizational structure than a mature one : marketing leaders must adapt their teams and strategies accordingly Kimberly A. Whitler, Jonathan Metrick |
| title_fullStr | Design your marketing organization to fit your company's growth stage an early-stage company requires a different organizational structure than a mature one : marketing leaders must adapt their teams and strategies accordingly Kimberly A. Whitler, Jonathan Metrick |
| title_full_unstemmed | Design your marketing organization to fit your company's growth stage an early-stage company requires a different organizational structure than a mature one : marketing leaders must adapt their teams and strategies accordingly Kimberly A. Whitler, Jonathan Metrick |
| title_short | Design your marketing organization to fit your company's growth stage |
| title_sort | design your marketing organization to fit your company s growth stage an early stage company requires a different organizational structure than a mature one marketing leaders must adapt their teams and strategies accordingly |
| title_sub | an early-stage company requires a different organizational structure than a mature one : marketing leaders must adapt their teams and strategies accordingly |
| topic | Marketing Management Marketing ; Gestion Marketing ; Management |
| topic_facet | Marketing Management Marketing ; Gestion Marketing ; Management |
| work_keys_str_mv | AT whitlerkimberlya designyourmarketingorganizationtofityourcompanysgrowthstageanearlystagecompanyrequiresadifferentorganizationalstructurethanamatureonemarketingleadersmustadapttheirteamsandstrategiesaccordingly AT metrickjonathan designyourmarketingorganizationtofityourcompanysgrowthstageanearlystagecompanyrequiresadifferentorganizationalstructurethanamatureonemarketingleadersmustadapttheirteamsandstrategiesaccordingly |