Game changer: how strategic pricing shapes businesses, markets, and society
"More and more leaders in the last few years have challenged their own pricing models, invested in price optimization, and confronted disruptive event after disruptive event, from the pandemic to inflation to supply chain constraints. But without an overarching pricing strategy ? and the struct...
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Hoboken, New Jersey
John Wiley & Sons, Inc.
[2024]
|
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9781394190584/?ar |
| Zusammenfassung: | "More and more leaders in the last few years have challenged their own pricing models, invested in price optimization, and confronted disruptive event after disruptive event, from the pandemic to inflation to supply chain constraints. But without an overarching pricing strategy ? and the structured framework to derive and support it ? these leaders have often overlooked opportunities to shape their markets to their advantage. The book is aimed at senior executives and business leaders who understand that pricing is a powerful lever, yet feel it is hard to act on. It offers the pricing strategies and tactics most leaders lack, with a logical, practical framework called The Pricing Triangle that will enable them to provide strategic pricing guidance to their functional teams with greater confidence, speed, and efficiency. The Triangle draws its shape from the need for companies to coordinate pricing decisions across three sets of three drivers: ? Inputs: Costs, competitors? prices, and most importantly, the value the company creates for customers ? Customer Behavior: Elasticity, price discrimination, and game theory ? Market forces: Commoditization, innovation, and market consolidation. The Strategic Pricing Triangle elevates the development of pricing strategy to the same level as other key strategies within the company"-- |
| Beschreibung: | Includes bibliographical references and index. - Description based on online resource; title from digital title page (viewed on October 25, 2023) |
| Umfang: | 1 Online-Ressource (ix, 419 Seiten) color illustrations |
| ISBN: | 9781394190591 139419059X 9781394190607 1394190603 9781394190584 |
Internformat
MARC
| LEADER | 00000cam a22000002 4500 | ||
|---|---|---|---|
| 001 | ZDB-30-ORH-097093289 | ||
| 003 | DE-627-1 | ||
| 005 | 20240228122028.0 | ||
| 007 | cr uuu---uuuuu | ||
| 008 | 231030s2024 xx |||||o 00| ||eng c | ||
| 020 | |a 9781394190591 |c electronic book |9 978-1-394-19059-1 | ||
| 020 | |a 139419059X |c electronic book |9 1-394-19059-X | ||
| 020 | |a 9781394190607 |c electronic book |9 978-1-394-19060-7 | ||
| 020 | |a 1394190603 |c electronic book |9 1-394-19060-3 | ||
| 020 | |a 9781394190584 |9 978-1-394-19058-4 | ||
| 035 | |a (DE-627-1)097093289 | ||
| 035 | |a (DE-599)KEP097093289 | ||
| 035 | |a (ORHE)9781394190584 | ||
| 035 | |a (DE-627-1)097093289 | ||
| 040 | |a DE-627 |b ger |c DE-627 |e rda | ||
| 041 | |a eng | ||
| 082 | 0 | |a 658.8/16 |2 23/eng/20230721 | |
| 100 | 1 | |a Izaret, Jean-Manuel |e VerfasserIn |4 aut | |
| 245 | 1 | 0 | |a Game changer |b how strategic pricing shapes businesses, markets, and society |c Jean-Manuel Izaret & Arnab Sinha |
| 246 | 3 | 3 | |a How strategic pricing shapes businesses, markets, and society |
| 264 | 1 | |a Hoboken, New Jersey |b John Wiley & Sons, Inc. |c [2024] | |
| 300 | |a 1 Online-Ressource (ix, 419 Seiten) |b color illustrations | ||
| 336 | |a Text |b txt |2 rdacontent | ||
| 337 | |a Computermedien |b c |2 rdamedia | ||
| 338 | |a Online-Ressource |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index. - Description based on online resource; title from digital title page (viewed on October 25, 2023) | ||
| 520 | |a "More and more leaders in the last few years have challenged their own pricing models, invested in price optimization, and confronted disruptive event after disruptive event, from the pandemic to inflation to supply chain constraints. But without an overarching pricing strategy ? and the structured framework to derive and support it ? these leaders have often overlooked opportunities to shape their markets to their advantage. The book is aimed at senior executives and business leaders who understand that pricing is a powerful lever, yet feel it is hard to act on. It offers the pricing strategies and tactics most leaders lack, with a logical, practical framework called The Pricing Triangle that will enable them to provide strategic pricing guidance to their functional teams with greater confidence, speed, and efficiency. The Triangle draws its shape from the need for companies to coordinate pricing decisions across three sets of three drivers: ? Inputs: Costs, competitors? prices, and most importantly, the value the company creates for customers ? Customer Behavior: Elasticity, price discrimination, and game theory ? Market forces: Commoditization, innovation, and market consolidation. The Strategic Pricing Triangle elevates the development of pricing strategy to the same level as other key strategies within the company"-- | ||
| 650 | 0 | |a Pricing | |
| 650 | 0 | |a Strategic planning | |
| 650 | 0 | |a Consumer behavior | |
| 650 | 0 | |a Game theory | |
| 650 | 4 | |a Prix ; Fixation | |
| 650 | 4 | |a Planification stratégique | |
| 650 | 4 | |a Consommateurs ; Comportement | |
| 650 | 4 | |a Théorie des jeux | |
| 650 | 4 | |a Consumer behavior | |
| 650 | 4 | |a Game theory | |
| 650 | 4 | |a Pricing | |
| 650 | 4 | |a Strategic planning | |
| 700 | 1 | |a Sinha, Arnab |e VerfasserIn |4 aut | |
| 776 | 1 | |z 9781394190584 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 9781394190584 |
| 966 | 4 | 0 | |l DE-91 |p ZDB-30-ORH |q TUM_PDA_ORH |u https://learning.oreilly.com/library/view/-/9781394190584/?ar |m X:ORHE |x Aggregator |z lizenzpflichtig |3 Volltext |
| 912 | |a ZDB-30-ORH | ||
| 951 | |a BO | ||
| 912 | |a ZDB-30-ORH | ||
| 049 | |a DE-91 | ||
Datensatz im Suchindex
| DE-BY-TUM_katkey | ZDB-30-ORH-097093289 |
|---|---|
| _version_ | 1821494937524371456 |
| adam_text | |
| any_adam_object | |
| author | Izaret, Jean-Manuel Sinha, Arnab |
| author_facet | Izaret, Jean-Manuel Sinha, Arnab |
| author_role | aut aut |
| author_sort | Izaret, Jean-Manuel |
| author_variant | j m i jmi a s as |
| building | Verbundindex |
| bvnumber | localTUM |
| collection | ZDB-30-ORH |
| ctrlnum | (DE-627-1)097093289 (DE-599)KEP097093289 (ORHE)9781394190584 |
| dewey-full | 658.8/16 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/16 |
| dewey-search | 658.8/16 |
| dewey-sort | 3658.8 216 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03479cam a22005652 4500</leader><controlfield tag="001">ZDB-30-ORH-097093289</controlfield><controlfield tag="003">DE-627-1</controlfield><controlfield tag="005">20240228122028.0</controlfield><controlfield tag="007">cr uuu---uuuuu</controlfield><controlfield tag="008">231030s2024 xx |||||o 00| ||eng c</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781394190591</subfield><subfield code="c">electronic book</subfield><subfield code="9">978-1-394-19059-1</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">139419059X</subfield><subfield code="c">electronic book</subfield><subfield code="9">1-394-19059-X</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781394190607</subfield><subfield code="c">electronic book</subfield><subfield code="9">978-1-394-19060-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1394190603</subfield><subfield code="c">electronic book</subfield><subfield code="9">1-394-19060-3</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781394190584</subfield><subfield code="9">978-1-394-19058-4</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-627-1)097093289</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)KEP097093289</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ORHE)9781394190584</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-627-1)097093289</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-627</subfield><subfield code="b">ger</subfield><subfield code="c">DE-627</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1=" " ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/16</subfield><subfield code="2">23/eng/20230721</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Izaret, Jean-Manuel</subfield><subfield code="e">VerfasserIn</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Game changer</subfield><subfield code="b">how strategic pricing shapes businesses, markets, and society</subfield><subfield code="c">Jean-Manuel Izaret & Arnab Sinha</subfield></datafield><datafield tag="246" ind1="3" ind2="3"><subfield code="a">How strategic pricing shapes businesses, markets, and society</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hoboken, New Jersey</subfield><subfield code="b">John Wiley & Sons, Inc.</subfield><subfield code="c">[2024]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (ix, 419 Seiten)</subfield><subfield code="b">color illustrations</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">Text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">Computermedien</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">Online-Ressource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index. - Description based on online resource; title from digital title page (viewed on October 25, 2023)</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">"More and more leaders in the last few years have challenged their own pricing models, invested in price optimization, and confronted disruptive event after disruptive event, from the pandemic to inflation to supply chain constraints. But without an overarching pricing strategy ? and the structured framework to derive and support it ? these leaders have often overlooked opportunities to shape their markets to their advantage. The book is aimed at senior executives and business leaders who understand that pricing is a powerful lever, yet feel it is hard to act on. It offers the pricing strategies and tactics most leaders lack, with a logical, practical framework called The Pricing Triangle that will enable them to provide strategic pricing guidance to their functional teams with greater confidence, speed, and efficiency. The Triangle draws its shape from the need for companies to coordinate pricing decisions across three sets of three drivers: ? Inputs: Costs, competitors? prices, and most importantly, the value the company creates for customers ? Customer Behavior: Elasticity, price discrimination, and game theory ? Market forces: Commoditization, innovation, and market consolidation. The Strategic Pricing Triangle elevates the development of pricing strategy to the same level as other key strategies within the company"--</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Pricing</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Strategic planning</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Consumer behavior</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Game theory</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Prix ; Fixation</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Planification stratégique</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consommateurs ; Comportement</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Théorie des jeux</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumer behavior</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Game theory</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Pricing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Strategic planning</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Sinha, Arnab</subfield><subfield code="e">VerfasserIn</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="1" ind2=" "><subfield code="z">9781394190584</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">9781394190584</subfield></datafield><datafield tag="966" ind1="4" ind2="0"><subfield code="l">DE-91</subfield><subfield code="p">ZDB-30-ORH</subfield><subfield code="q">TUM_PDA_ORH</subfield><subfield code="u">https://learning.oreilly.com/library/view/-/9781394190584/?ar</subfield><subfield code="m">X:ORHE</subfield><subfield code="x">Aggregator</subfield><subfield code="z">lizenzpflichtig</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-ORH</subfield></datafield><datafield tag="951" ind1=" " ind2=" "><subfield code="a">BO</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-ORH</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-91</subfield></datafield></record></collection> |
| id | ZDB-30-ORH-097093289 |
| illustrated | Illustrated |
| indexdate | 2025-01-17T11:22:19Z |
| institution | BVB |
| isbn | 9781394190591 139419059X 9781394190607 1394190603 9781394190584 |
| language | English |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM |
| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource (ix, 419 Seiten) color illustrations |
| psigel | ZDB-30-ORH TUM_PDA_ORH ZDB-30-ORH |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | John Wiley & Sons, Inc. |
| record_format | marc |
| spelling | Izaret, Jean-Manuel VerfasserIn aut Game changer how strategic pricing shapes businesses, markets, and society Jean-Manuel Izaret & Arnab Sinha How strategic pricing shapes businesses, markets, and society Hoboken, New Jersey John Wiley & Sons, Inc. [2024] 1 Online-Ressource (ix, 419 Seiten) color illustrations Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references and index. - Description based on online resource; title from digital title page (viewed on October 25, 2023) "More and more leaders in the last few years have challenged their own pricing models, invested in price optimization, and confronted disruptive event after disruptive event, from the pandemic to inflation to supply chain constraints. But without an overarching pricing strategy ? and the structured framework to derive and support it ? these leaders have often overlooked opportunities to shape their markets to their advantage. The book is aimed at senior executives and business leaders who understand that pricing is a powerful lever, yet feel it is hard to act on. It offers the pricing strategies and tactics most leaders lack, with a logical, practical framework called The Pricing Triangle that will enable them to provide strategic pricing guidance to their functional teams with greater confidence, speed, and efficiency. The Triangle draws its shape from the need for companies to coordinate pricing decisions across three sets of three drivers: ? Inputs: Costs, competitors? prices, and most importantly, the value the company creates for customers ? Customer Behavior: Elasticity, price discrimination, and game theory ? Market forces: Commoditization, innovation, and market consolidation. The Strategic Pricing Triangle elevates the development of pricing strategy to the same level as other key strategies within the company"-- Pricing Strategic planning Consumer behavior Game theory Prix ; Fixation Planification stratégique Consommateurs ; Comportement Théorie des jeux Sinha, Arnab VerfasserIn aut 9781394190584 Erscheint auch als Druck-Ausgabe 9781394190584 |
| spellingShingle | Izaret, Jean-Manuel Sinha, Arnab Game changer how strategic pricing shapes businesses, markets, and society Pricing Strategic planning Consumer behavior Game theory Prix ; Fixation Planification stratégique Consommateurs ; Comportement Théorie des jeux |
| title | Game changer how strategic pricing shapes businesses, markets, and society |
| title_alt | How strategic pricing shapes businesses, markets, and society |
| title_auth | Game changer how strategic pricing shapes businesses, markets, and society |
| title_exact_search | Game changer how strategic pricing shapes businesses, markets, and society |
| title_full | Game changer how strategic pricing shapes businesses, markets, and society Jean-Manuel Izaret & Arnab Sinha |
| title_fullStr | Game changer how strategic pricing shapes businesses, markets, and society Jean-Manuel Izaret & Arnab Sinha |
| title_full_unstemmed | Game changer how strategic pricing shapes businesses, markets, and society Jean-Manuel Izaret & Arnab Sinha |
| title_short | Game changer |
| title_sort | game changer how strategic pricing shapes businesses markets and society |
| title_sub | how strategic pricing shapes businesses, markets, and society |
| topic | Pricing Strategic planning Consumer behavior Game theory Prix ; Fixation Planification stratégique Consommateurs ; Comportement Théorie des jeux |
| topic_facet | Pricing Strategic planning Consumer behavior Game theory Prix ; Fixation Planification stratégique Consommateurs ; Comportement Théorie des jeux |
| work_keys_str_mv | AT izaretjeanmanuel gamechangerhowstrategicpricingshapesbusinessesmarketsandsociety AT sinhaarnab gamechangerhowstrategicpricingshapesbusinessesmarketsandsociety AT izaretjeanmanuel howstrategicpricingshapesbusinessesmarketsandsociety AT sinhaarnab howstrategicpricingshapesbusinessesmarketsandsociety |