Kellogg on marketing: the marketing faculty of the Kellogg School of Management
"An overview of the most important topics in marketing from the faculty of Kellogg--the world #1 MBA program in marketing. Many faculty contributors are also industry veterans, including Jim Lecinski (former VP at Google), Kevin McTigue (former SVP at SapientRazorfish), and Tom O'Toole (fo...
Gespeichert in:
| Weitere beteiligte Personen: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Hoboken, New Jersey
John Wiley & Sons, Inc.
[2023]
|
| Ausgabe: | Third edition. |
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9781119906247/?ar |
| Zusammenfassung: | "An overview of the most important topics in marketing from the faculty of Kellogg--the world #1 MBA program in marketing. Many faculty contributors are also industry veterans, including Jim Lecinski (former VP at Google), Kevin McTigue (former SVP at SapientRazorfish), and Tom O'Toole (former CMO of United Airlines). Kellogg on Marketing, 3d edition, explains both the basics of marketing and digital marketing as well as hot new topics like marketing on platforms (such as Amazon and Facebook), and how marketing can drive positive social change. Core topics in the book that every marketer should know include branding, data-drive-marketing, marketing for business growth and marketing strategy"-- |
| Beschreibung: | Includes bibliographical references. - Description based on online resource; title from digital title page (viewed on April 13, 2023) |
| Umfang: | 1 Online-Ressource (xiii, 417 Seiten) illustrations (chiefly color) |
| ISBN: | 9781119906254 1119906253 9781119906261 1119906261 9781119906247 |
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| discipline | Wirtschaftswissenschaften |
| edition | Third edition. |
| format | Electronic eBook |
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| id | ZDB-30-ORH-096166223 |
| illustrated | Illustrated |
| indexdate | 2025-01-17T11:22:20Z |
| institution | BVB |
| isbn | 9781119906254 1119906253 9781119906261 1119906261 9781119906247 |
| language | English |
| open_access_boolean | |
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| physical | 1 Online-Ressource (xiii, 417 Seiten) illustrations (chiefly color) |
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| publishDate | 2023 |
| publishDateSearch | 2023 |
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| publisher | John Wiley & Sons, Inc. |
| record_format | marc |
| spelling | Kellogg on marketing the marketing faculty of the Kellogg School of Management edited by Alexander Chernev, Philip Kotler Marketing faculty of the Kellogg School of Management Third edition. Hoboken, New Jersey John Wiley & Sons, Inc. [2023] 1 Online-Ressource (xiii, 417 Seiten) illustrations (chiefly color) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references. - Description based on online resource; title from digital title page (viewed on April 13, 2023) "An overview of the most important topics in marketing from the faculty of Kellogg--the world #1 MBA program in marketing. Many faculty contributors are also industry veterans, including Jim Lecinski (former VP at Google), Kevin McTigue (former SVP at SapientRazorfish), and Tom O'Toole (former CMO of United Airlines). Kellogg on Marketing, 3d edition, explains both the basics of marketing and digital marketing as well as hot new topics like marketing on platforms (such as Amazon and Facebook), and how marketing can drive positive social change. Core topics in the book that every marketer should know include branding, data-drive-marketing, marketing for business growth and marketing strategy"-- Marketing marketing Chernev, Alexander HerausgeberIn edt Kotler, Philip HerausgeberIn edt 9781119906247 Erscheint auch als Druck-Ausgabe 9781119906247 |
| spellingShingle | Kellogg on marketing the marketing faculty of the Kellogg School of Management Marketing marketing |
| title | Kellogg on marketing the marketing faculty of the Kellogg School of Management |
| title_alt | Marketing faculty of the Kellogg School of Management |
| title_auth | Kellogg on marketing the marketing faculty of the Kellogg School of Management |
| title_exact_search | Kellogg on marketing the marketing faculty of the Kellogg School of Management |
| title_full | Kellogg on marketing the marketing faculty of the Kellogg School of Management edited by Alexander Chernev, Philip Kotler |
| title_fullStr | Kellogg on marketing the marketing faculty of the Kellogg School of Management edited by Alexander Chernev, Philip Kotler |
| title_full_unstemmed | Kellogg on marketing the marketing faculty of the Kellogg School of Management edited by Alexander Chernev, Philip Kotler |
| title_short | Kellogg on marketing |
| title_sort | kellogg on marketing the marketing faculty of the kellogg school of management |
| title_sub | the marketing faculty of the Kellogg School of Management |
| topic | Marketing marketing |
| topic_facet | Marketing marketing |
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