Practical product management for product owners: creating winning products with the professional product owner stances
Hone Agile Product Owner Behaviors that Lead to Marketplace Winners! Organizations pour vast resources into building new products and services. Yet too many are poorly conceived, dont delight (or even satisfy) customers, and fail in the marketplace. The solution is more effective agile product owner...
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Format: | Elektronisch E-Book |
Sprache: | Englisch |
Veröffentlicht: |
Boston
Addison-Wesley
[2023]
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Ausgabe: | [First edition]. |
Schriftenreihe: | The professional scrum series
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Schlagwörter: | |
Links: | https://learning.oreilly.com/library/view/-/9780137947201/?ar |
Zusammenfassung: | Hone Agile Product Owner Behaviors that Lead to Marketplace Winners! Organizations pour vast resources into building new products and services. Yet too many are poorly conceived, dont delight (or even satisfy) customers, and fail in the marketplace. The solution is more effective agile product ownership and product management. This book is an expert guide to the behaviors, stances, and practices of world-class agile product development, reflecting deep in-the-trenches experience from world-renowned experts. Chris Lukassen and Robbin Schuurman introduce powerful tools, ideas, and skills for delivering superior products and services, and for avoiding pitfalls that keep you from seeing what customers really need and want. Learn through a start-to-finish, Scrum-based case study, drawing on concepts the authors created for their breakthrough Scrum.org Professional Scrum Product Owner-Advanced (PSPO-A) training course. This innovative approach has already helped thousands of product owners excel--and it can transform the way you create products. |
Beschreibung: | Includes index |
Umfang: | 1 Online-Ressource (464 Seiten) illustrations |
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series2 | The professional scrum series |
spelling | Lukassen, Chris VerfasserIn aut Practical product management for product owners creating winning products with the professional product owner stances Chris Lukassen, Robbin Schuurman ; foreword by Dave West [First edition]. Boston Addison-Wesley [2023] 1 Online-Ressource (464 Seiten) illustrations Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier The professional scrum series Includes index Hone Agile Product Owner Behaviors that Lead to Marketplace Winners! Organizations pour vast resources into building new products and services. Yet too many are poorly conceived, dont delight (or even satisfy) customers, and fail in the marketplace. The solution is more effective agile product ownership and product management. This book is an expert guide to the behaviors, stances, and practices of world-class agile product development, reflecting deep in-the-trenches experience from world-renowned experts. Chris Lukassen and Robbin Schuurman introduce powerful tools, ideas, and skills for delivering superior products and services, and for avoiding pitfalls that keep you from seeing what customers really need and want. Learn through a start-to-finish, Scrum-based case study, drawing on concepts the authors created for their breakthrough Scrum.org Professional Scrum Product Owner-Advanced (PSPO-A) training course. This innovative approach has already helped thousands of product owners excel--and it can transform the way you create products. Product management Produits commerciaux ; Gestion Schuurman, Robbin VerfasserIn aut West, Dave MitwirkendeR ctb |
spellingShingle | Lukassen, Chris Schuurman, Robbin Practical product management for product owners creating winning products with the professional product owner stances Product management Produits commerciaux ; Gestion |
title | Practical product management for product owners creating winning products with the professional product owner stances |
title_auth | Practical product management for product owners creating winning products with the professional product owner stances |
title_exact_search | Practical product management for product owners creating winning products with the professional product owner stances |
title_full | Practical product management for product owners creating winning products with the professional product owner stances Chris Lukassen, Robbin Schuurman ; foreword by Dave West |
title_fullStr | Practical product management for product owners creating winning products with the professional product owner stances Chris Lukassen, Robbin Schuurman ; foreword by Dave West |
title_full_unstemmed | Practical product management for product owners creating winning products with the professional product owner stances Chris Lukassen, Robbin Schuurman ; foreword by Dave West |
title_short | Practical product management for product owners |
title_sort | practical product management for product owners creating winning products with the professional product owner stances |
title_sub | creating winning products with the professional product owner stances |
topic | Product management Produits commerciaux ; Gestion |
topic_facet | Product management Produits commerciaux ; Gestion |
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