Product-led growth companies find a new way to serve customers: companies from Zoom to Slack lean on the product itself to find customers, convert them to paying, and drive rapid expansion, without adding customer-facing staff
Many companies are embedding processes like providing recommendations, taking orders, upselling and delivering services, with minimal customer contact. Key features of this approach, called product-led growth, or PLG, include free or very low-cost introductory pricing, with higher prices for more fu...
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| Beteiligte Personen: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
[Cambridge, Massachusetts]
MIT Sloan Management Review
2022
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| Ausgabe: | [First edition]. |
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/53863MIT64134/?ar |
| Zusammenfassung: | Many companies are embedding processes like providing recommendations, taking orders, upselling and delivering services, with minimal customer contact. Key features of this approach, called product-led growth, or PLG, include free or very low-cost introductory pricing, with higher prices for more functionality (like what's offered by Zoom) and overall ease of use. The authors discuss successful PLG strategies and PLG's potential for both software and non technology firms. |
| Beschreibung: | Reprint #64134 |
| Umfang: | 1 Online-Ressource (7 Seiten) illustrations |
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| spelling | Libert, Barry VerfasserIn aut Product-led growth companies find a new way to serve customers companies from Zoom to Slack lean on the product itself to find customers, convert them to paying, and drive rapid expansion, without adding customer-facing staff [First edition]. [Cambridge, Massachusetts] MIT Sloan Management Review 2022 1 Online-Ressource (7 Seiten) illustrations Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Reprint #64134 Many companies are embedding processes like providing recommendations, taking orders, upselling and delivering services, with minimal customer contact. Key features of this approach, called product-led growth, or PLG, include free or very low-cost introductory pricing, with higher prices for more functionality (like what's offered by Zoom) and overall ease of use. The authors discuss successful PLG strategies and PLG's potential for both software and non technology firms. New products Management Production planning Product management Production ; Planification Produits commerciaux ; Gestion New products ; Management Davenport, Thomas H. 1954- VerfasserIn aut |
| spellingShingle | Libert, Barry Davenport, Thomas H. 1954- Product-led growth companies find a new way to serve customers companies from Zoom to Slack lean on the product itself to find customers, convert them to paying, and drive rapid expansion, without adding customer-facing staff New products Management Production planning Product management Production ; Planification Produits commerciaux ; Gestion New products ; Management |
| title | Product-led growth companies find a new way to serve customers companies from Zoom to Slack lean on the product itself to find customers, convert them to paying, and drive rapid expansion, without adding customer-facing staff |
| title_auth | Product-led growth companies find a new way to serve customers companies from Zoom to Slack lean on the product itself to find customers, convert them to paying, and drive rapid expansion, without adding customer-facing staff |
| title_exact_search | Product-led growth companies find a new way to serve customers companies from Zoom to Slack lean on the product itself to find customers, convert them to paying, and drive rapid expansion, without adding customer-facing staff |
| title_full | Product-led growth companies find a new way to serve customers companies from Zoom to Slack lean on the product itself to find customers, convert them to paying, and drive rapid expansion, without adding customer-facing staff |
| title_fullStr | Product-led growth companies find a new way to serve customers companies from Zoom to Slack lean on the product itself to find customers, convert them to paying, and drive rapid expansion, without adding customer-facing staff |
| title_full_unstemmed | Product-led growth companies find a new way to serve customers companies from Zoom to Slack lean on the product itself to find customers, convert them to paying, and drive rapid expansion, without adding customer-facing staff |
| title_short | Product-led growth companies find a new way to serve customers |
| title_sort | product led growth companies find a new way to serve customers companies from zoom to slack lean on the product itself to find customers convert them to paying and drive rapid expansion without adding customer facing staff |
| title_sub | companies from Zoom to Slack lean on the product itself to find customers, convert them to paying, and drive rapid expansion, without adding customer-facing staff |
| topic | New products Management Production planning Product management Production ; Planification Produits commerciaux ; Gestion New products ; Management |
| topic_facet | New products Management Production planning Product management Production ; Planification Produits commerciaux ; Gestion New products ; Management |
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