Positioning: the battle for your mind
"Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning ..."--David Bohnett, Chairman and Founder of GeoCities A handsome edition of the origina...
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Weitere beteiligte Personen: | |
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
[Place of publication not identified]
McGraw Hill-Ascent Audio
2001
|
| Ausgabe: | [First edition]. |
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9781639294763/?ar https://learning.oreilly.com/library/view/~/9781639294763/?ar |
| Zusammenfassung: | "Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning ..."--David Bohnett, Chairman and Founder of GeoCities A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals-including tens of thousands of Ries and Trout groupies, worldwide-the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why "positioning" a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking |
| Beschreibung: | Online resource; title from title details screen (O'Reilly, viewed September 27, 2022) |
| Umfang: | 1 Online-Ressource (1 audio file (04 hr., 08 min.)) |
| ISBN: | 9781639294763 1639294767 |
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| discipline | Wirtschaftswissenschaften |
| edition | [First edition]. |
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| id | ZDB-30-ORH-082534918 |
| illustrated | Not Illustrated |
| indexdate | 2025-01-17T11:20:25Z |
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| isbn | 9781639294763 1639294767 |
| language | English |
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| publishDate | 2001 |
| publishDateSearch | 2001 |
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| publisher | McGraw Hill-Ascent Audio |
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| spelling | Ries, Al VerfasserIn aut Positioning the battle for your mind Al Ries, Jack Trout [First edition]. [Place of publication not identified] McGraw Hill-Ascent Audio 2001 1 Online-Ressource (1 audio file (04 hr., 08 min.)) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Online resource; title from title details screen (O'Reilly, viewed September 27, 2022) "Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning ..."--David Bohnett, Chairman and Founder of GeoCities A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals-including tens of thousands of Ries and Trout groupies, worldwide-the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why "positioning" a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking Positioning (Advertising) Positionnement (Publicité) Downloadable audio books Audiobooks Livres audio Gardner, Grover ErzählerIn nrt Trout, Jack VerfasserIn aut |
| spellingShingle | Ries, Al Trout, Jack Positioning the battle for your mind Positioning (Advertising) Positionnement (Publicité) Downloadable audio books Audiobooks Livres audio |
| title | Positioning the battle for your mind |
| title_auth | Positioning the battle for your mind |
| title_exact_search | Positioning the battle for your mind |
| title_full | Positioning the battle for your mind Al Ries, Jack Trout |
| title_fullStr | Positioning the battle for your mind Al Ries, Jack Trout |
| title_full_unstemmed | Positioning the battle for your mind Al Ries, Jack Trout |
| title_short | Positioning |
| title_sort | positioning the battle for your mind |
| title_sub | the battle for your mind |
| topic | Positioning (Advertising) Positionnement (Publicité) Downloadable audio books Audiobooks Livres audio |
| topic_facet | Positioning (Advertising) Positionnement (Publicité) Downloadable audio books Audiobooks Livres audio |
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