Business networking: innovation and ideas in theory and practice
"The term 'networking' can mean very different things in different contexts: formal organisational structures, personal or career development, or a technique for increasing sales. This is an approachable book which brings together the basics of all these meanings, underpinned by an ov...
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Abingdon Oxon New York, NY
Routledge
2022
|
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9781000462784/?ar |
| Zusammenfassung: | "The term 'networking' can mean very different things in different contexts: formal organisational structures, personal or career development, or a technique for increasing sales. This is an approachable book which brings together the basics of all these meanings, underpinned by an overview of multiple theoretical models that support the various approaches to networking. Drawing on mainstream models in the fields of marketing, employability, innovation and organisational studies, Business Networking provides an integrated overview of the process and structure of networking, across a range of contexts. Synthesising theory with practice, features include examples and viewpoints from a range of networking practitioners in each chapter, presented in their own words, as well as chapter summaries and reflective questions. Networking is considered a key skill for students, entrepreneurs and practitioners and, given the explosion of opportunities brought by the digital age for individuals and organizations to operate within a broad and global network, an introduction to maximizing the benefits is timely. This book should be recommended reading for a broad range of postgraduate courses, from relationship marketing and entrepreneurship skills, to employability and degree apprenticeship programmes. It should also be useful for reflective practitioners looking to expand and utilize their networks effectively"-- |
| Beschreibung: | Includes bibliographical references and index. - Description based on online resource; title from digital title page (viewed on December 17, 2021) |
| Umfang: | 1 Online-Ressource |
| ISBN: | 9781003026549 1003026540 1000462722 9781000462784 1000462781 9781000462722 0367460289 9780367460280 |
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| illustrated | Not Illustrated |
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| language | English |
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| publisher | Routledge |
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| spelling | O'Sullivan, Catherine 1956 December 5- VerfasserIn aut Business networking innovation and ideas in theory and practice Catherine O'Sullivan and Terry O'Sullivan Abingdon Oxon New York, NY Routledge 2022 ©2022 1 Online-Ressource Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references and index. - Description based on online resource; title from digital title page (viewed on December 17, 2021) "The term 'networking' can mean very different things in different contexts: formal organisational structures, personal or career development, or a technique for increasing sales. This is an approachable book which brings together the basics of all these meanings, underpinned by an overview of multiple theoretical models that support the various approaches to networking. Drawing on mainstream models in the fields of marketing, employability, innovation and organisational studies, Business Networking provides an integrated overview of the process and structure of networking, across a range of contexts. Synthesising theory with practice, features include examples and viewpoints from a range of networking practitioners in each chapter, presented in their own words, as well as chapter summaries and reflective questions. Networking is considered a key skill for students, entrepreneurs and practitioners and, given the explosion of opportunities brought by the digital age for individuals and organizations to operate within a broad and global network, an introduction to maximizing the benefits is timely. This book should be recommended reading for a broad range of postgraduate courses, from relationship marketing and entrepreneurship skills, to employability and degree apprenticeship programmes. It should also be useful for reflective practitioners looking to expand and utilize their networks effectively"-- Business enterprises Computer networks Internet Entreprises ; Réseaux d'ordinateurs BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Skills BUSINESS & ECONOMICS / Entrepreneurship Business enterprises ; Computer networks O'Sullivan, Terry 1957- VerfasserIn aut 9780367460273 Erscheint auch als Druck-Ausgabe 9780367460273 |
| spellingShingle | O'Sullivan, Catherine 1956 December 5- O'Sullivan, Terry 1957- Business networking innovation and ideas in theory and practice Business enterprises Computer networks Internet Entreprises ; Réseaux d'ordinateurs BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Skills BUSINESS & ECONOMICS / Entrepreneurship Business enterprises ; Computer networks |
| title | Business networking innovation and ideas in theory and practice |
| title_auth | Business networking innovation and ideas in theory and practice |
| title_exact_search | Business networking innovation and ideas in theory and practice |
| title_full | Business networking innovation and ideas in theory and practice Catherine O'Sullivan and Terry O'Sullivan |
| title_fullStr | Business networking innovation and ideas in theory and practice Catherine O'Sullivan and Terry O'Sullivan |
| title_full_unstemmed | Business networking innovation and ideas in theory and practice Catherine O'Sullivan and Terry O'Sullivan |
| title_short | Business networking |
| title_sort | business networking innovation and ideas in theory and practice |
| title_sub | innovation and ideas in theory and practice |
| topic | Business enterprises Computer networks Internet Entreprises ; Réseaux d'ordinateurs BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Skills BUSINESS & ECONOMICS / Entrepreneurship Business enterprises ; Computer networks |
| topic_facet | Business enterprises Computer networks Internet Entreprises ; Réseaux d'ordinateurs BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Skills BUSINESS & ECONOMICS / Entrepreneurship Business enterprises ; Computer networks |
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