Shift: transform motion into progress in business
"Pretty much every business today is trying to deliver the best and most inclusive customer experience for their customers because it is seen as being a source of sustainable competitive advantage for the businesses that can achieve it, and Merkle is very much at the core of making this happen...
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Chichester, West Sussex, United Kingdom
John Wiley & Sons Ltd.
2022
|
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9781119810148/?ar |
| Zusammenfassung: | "Pretty much every business today is trying to deliver the best and most inclusive customer experience for their customers because it is seen as being a source of sustainable competitive advantage for the businesses that can achieve it, and Merkle is very much at the core of making this happen for its clients. BUT, every business approaches this in a different way, and very few achieve the optimum results from their investments. They do a lot of things, ACTION, but they don't maximise the effect of that action and so fail to turn it into PROGRESS. The real reason that businesses want to deliver an excellent customer experience is to differentiate their business from the competition, and drive long term customer engagement. When you measure your actions through the eyes of the technology and other investments the business makes, all you can measure are small outcomes. When you measure it through the eyes of the customer, and the measures that matter to customers are improving, that is real Progress towards these business goals. Action will have translated into Progress. At its core, The Book of Progress is about EVERYTHING we do at Merkle. This book will show you how to deliver an excellent customer experience that guarantees PROGRESS as a result"-- |
| Beschreibung: | Includes index. - Includes bibliographical references and index. - Description based on online resource; title from digital title page (viewed on May 16, 2022) |
| Umfang: | 1 Online-Ressource (xii, 292 Seiten) illustrations |
| ISBN: | 9781119810490 1119810493 1119810507 9781119810506 9781119810148 |
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| 245 | 1 | 0 | |a Shift |b transform motion into progress in business |c Richard Lees, Azlan Raj |
| 264 | 1 | |a Chichester, West Sussex, United Kingdom |b John Wiley & Sons Ltd. |c 2022 | |
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| 520 | |a "Pretty much every business today is trying to deliver the best and most inclusive customer experience for their customers because it is seen as being a source of sustainable competitive advantage for the businesses that can achieve it, and Merkle is very much at the core of making this happen for its clients. BUT, every business approaches this in a different way, and very few achieve the optimum results from their investments. They do a lot of things, ACTION, but they don't maximise the effect of that action and so fail to turn it into PROGRESS. The real reason that businesses want to deliver an excellent customer experience is to differentiate their business from the competition, and drive long term customer engagement. When you measure your actions through the eyes of the technology and other investments the business makes, all you can measure are small outcomes. When you measure it through the eyes of the customer, and the measures that matter to customers are improving, that is real Progress towards these business goals. Action will have translated into Progress. At its core, The Book of Progress is about EVERYTHING we do at Merkle. This book will show you how to deliver an excellent customer experience that guarantees PROGRESS as a result"-- | ||
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| 650 | 0 | |a Consumer behavior | |
| 650 | 0 | |a Consumer satisfaction | |
| 650 | 0 | |a Success in business | |
| 650 | 2 | |a Consumer Behavior | |
| 650 | 4 | |a Consommateurs ; Comportement | |
| 650 | 4 | |a Consommateurs ; Satisfaction | |
| 650 | 4 | |a Succès dans les affaires | |
| 650 | 4 | |a Consumer behavior | |
| 650 | 4 | |a Consumer satisfaction | |
| 650 | 4 | |a Customer relations | |
| 650 | 4 | |a Success in business | |
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| discipline | Wirtschaftswissenschaften |
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| spelling | Lees, Richard VerfasserIn aut Shift transform motion into progress in business Richard Lees, Azlan Raj Chichester, West Sussex, United Kingdom John Wiley & Sons Ltd. 2022 ©2022 1 Online-Ressource (xii, 292 Seiten) illustrations Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes index. - Includes bibliographical references and index. - Description based on online resource; title from digital title page (viewed on May 16, 2022) "Pretty much every business today is trying to deliver the best and most inclusive customer experience for their customers because it is seen as being a source of sustainable competitive advantage for the businesses that can achieve it, and Merkle is very much at the core of making this happen for its clients. BUT, every business approaches this in a different way, and very few achieve the optimum results from their investments. They do a lot of things, ACTION, but they don't maximise the effect of that action and so fail to turn it into PROGRESS. The real reason that businesses want to deliver an excellent customer experience is to differentiate their business from the competition, and drive long term customer engagement. When you measure your actions through the eyes of the technology and other investments the business makes, all you can measure are small outcomes. When you measure it through the eyes of the customer, and the measures that matter to customers are improving, that is real Progress towards these business goals. Action will have translated into Progress. At its core, The Book of Progress is about EVERYTHING we do at Merkle. This book will show you how to deliver an excellent customer experience that guarantees PROGRESS as a result"-- Customer relations Consumer behavior Consumer satisfaction Success in business Consumer Behavior Consommateurs ; Comportement Consommateurs ; Satisfaction Succès dans les affaires Raj, Azlan VerfasserIn aut 9781119810148 Erscheint auch als Druck-Ausgabe 9781119810148 |
| spellingShingle | Lees, Richard Raj, Azlan Shift transform motion into progress in business Customer relations Consumer behavior Consumer satisfaction Success in business Consumer Behavior Consommateurs ; Comportement Consommateurs ; Satisfaction Succès dans les affaires |
| title | Shift transform motion into progress in business |
| title_auth | Shift transform motion into progress in business |
| title_exact_search | Shift transform motion into progress in business |
| title_full | Shift transform motion into progress in business Richard Lees, Azlan Raj |
| title_fullStr | Shift transform motion into progress in business Richard Lees, Azlan Raj |
| title_full_unstemmed | Shift transform motion into progress in business Richard Lees, Azlan Raj |
| title_short | Shift |
| title_sort | shift transform motion into progress in business |
| title_sub | transform motion into progress in business |
| topic | Customer relations Consumer behavior Consumer satisfaction Success in business Consumer Behavior Consommateurs ; Comportement Consommateurs ; Satisfaction Succès dans les affaires |
| topic_facet | Customer relations Consumer behavior Consumer satisfaction Success in business Consumer Behavior Consommateurs ; Comportement Consommateurs ; Satisfaction Succès dans les affaires |
| work_keys_str_mv | AT leesrichard shifttransformmotionintoprogressinbusiness AT rajazlan shifttransformmotionintoprogressinbusiness |