What the customer wants you to know:
The bestselling author of What the CEO Wants You to Know teaches you how to rethink sales from the outside in. More than ever, these days, the sales process often turns into a war about price-a frustrating, unpleasant war that takes all the fun out of selling. But there's a better way to think...
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Weitere beteiligte Personen: | |
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
[United States]
Tantor Media, Inc.
2008
[United States] Made available through hoopla 2008 |
| Ausgabe: | Unabridged. |
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9781400126170/?ar |
| Zusammenfassung: | The bestselling author of What the CEO Wants You to Know teaches you how to rethink sales from the outside in. More than ever, these days, the sales process often turns into a war about price-a frustrating, unpleasant war that takes all the fun out of selling. But there's a better way to think about sales, says bestselling author Ram Charan, who is famous for clarifying and simplifying difficult business problems. Instead of starting with your product or service, start with your customer's problems. Focus on becoming your customer's trusted partner, someone he or she can turn to for creative, cost-effective solutions that are based on your deep knowledge of your customer's values, goals, and problems. This powerful book will teach you:-How to gain a deeper knowledge of your customer's company, including costs, values, and how decisions really get made-How to help your customer improve margins and drive revenue growth-How to focus on your customer's customers-How to work with other departments in your own company to customize better solutions-How to make price much less of an issueSomeday every company will listen more closely to the customer, and every manager will realize that sales is everyone's business, not just the sales department's. In the meantime, this eye-opening book will show you how to get started. |
| Umfang: | 1 Online-Ressource (1 audio file (4 hr., 30 min.)) |
| ISBN: | 9781400126170 1400126177 |
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| discipline | Wirtschaftswissenschaften |
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| spelling | Charan, Ram VerfasserIn aut What the customer wants you to know Ram Charan Unabridged. [United States] Tantor Media, Inc. 2008 [United States] Made available through hoopla 2008 1 Online-Ressource (1 audio file (4 hr., 30 min.)) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier The bestselling author of What the CEO Wants You to Know teaches you how to rethink sales from the outside in. More than ever, these days, the sales process often turns into a war about price-a frustrating, unpleasant war that takes all the fun out of selling. But there's a better way to think about sales, says bestselling author Ram Charan, who is famous for clarifying and simplifying difficult business problems. Instead of starting with your product or service, start with your customer's problems. Focus on becoming your customer's trusted partner, someone he or she can turn to for creative, cost-effective solutions that are based on your deep knowledge of your customer's values, goals, and problems. This powerful book will teach you:-How to gain a deeper knowledge of your customer's company, including costs, values, and how decisions really get made-How to help your customer improve margins and drive revenue growth-How to focus on your customer's customers-How to work with other departments in your own company to customize better solutions-How to make price much less of an issueSomeday every company will listen more closely to the customer, and every manager will realize that sales is everyone's business, not just the sales department's. In the meantime, this eye-opening book will show you how to get started. Customer relations Sales management Selling Ventes ; Gestion Vente selling Customer relations (OCoLC)fst00885533 Sales management (OCoLC)fst01103833 Selling (OCoLC)fst01111969 Audiobooks (OCoLC)fst01726208 Audiobooks Livres audio Downloadable audio books Hill, Dick MitwirkendeR ctb |
| spellingShingle | Charan, Ram What the customer wants you to know Customer relations Sales management Selling Ventes ; Gestion Vente selling Customer relations (OCoLC)fst00885533 Sales management (OCoLC)fst01103833 Selling (OCoLC)fst01111969 Audiobooks (OCoLC)fst01726208 Audiobooks Livres audio Downloadable audio books |
| subject_GND | (OCoLC)fst00885533 (OCoLC)fst01103833 (OCoLC)fst01111969 (OCoLC)fst01726208 |
| title | What the customer wants you to know |
| title_auth | What the customer wants you to know |
| title_exact_search | What the customer wants you to know |
| title_full | What the customer wants you to know Ram Charan |
| title_fullStr | What the customer wants you to know Ram Charan |
| title_full_unstemmed | What the customer wants you to know Ram Charan |
| title_short | What the customer wants you to know |
| title_sort | what the customer wants you to know |
| topic | Customer relations Sales management Selling Ventes ; Gestion Vente selling Customer relations (OCoLC)fst00885533 Sales management (OCoLC)fst01103833 Selling (OCoLC)fst01111969 Audiobooks (OCoLC)fst01726208 Audiobooks Livres audio Downloadable audio books |
| topic_facet | Customer relations Sales management Selling Ventes ; Gestion Vente selling Audiobooks Livres audio Downloadable audio books |
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